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Transcript of MySpace is YourSpace: Virtual Social Networks & Library Outreach Marlo Young, MLS Tiffini Travis,...
MySpace is YourSpace: Virtual Social Networks & Library
Outreach
Marlo Young, MLSTiffini Travis, MLS
Kate Peterson, MLS
California Academic & Research LibrariesAnnual Conference 4/22/06
Accompanying Handout: http://gort.ucsd.edu/myoung/CARL06myspacehandout.pdf
Presentation Overview
• What is a virtual social network?
• Discuss social computing & networking trends among Net Gen college students
• Provide examples of e-outreach that facilitate library communication, awareness, & personalization through social networking and computing tools
Virtual Social Networks
• Refers to a category of software applications that help connect friends, business partners, or other individuals together using a variety of online tools
• Comprised of various social familiarities ranging from casual acquaintance to close relationships
EDUCAUSE Horizon Report 2006
• Social Computing
The application of computer technology to facilitate interaction & collaboration, a practice known as social computing, is happening all around us.
EDUCAUSE Horizon Report 2006
• Social Computing
The promise has been—and continues to be—more effective knowledge generation, knowledge sharing, collaboration, learning, and collective decision-making.
The promise is beginning to be realized in the areas of distributed learning, research, and campus work settings.
EDUCAUSE Horizon Report 2006
• Social Computing
The emphasis is on the social part of social computing: what makes this phenomenon interesting and long-lasting is the way it facilitates an almost spontaneous development of communities of people who share similar interests.
Social Networking & Computing Examples
• MySpace, Facebook, Friendster• Other online communities, ex. Second Life, dating
• Blogs, video blogging• IM, SMS, TXTng • Wikis • Discussion boards• Video and photo sharing
tools/services• Social book-marking apps,
folksonomies• Podcasting
Web 2.0 = new tools, content creation, personal broadcasting
Daily Show Trend SpottingSocial Networking
Social NetworksResearch & Theory
• Suggests that the social network of an individual is their primary resource
• Strength of Weak Ties-“Open” networks, with many weak ties & social connections, are more likely to introduce new ideas and opportunities to their members
-Weakly tied-together members tend to communicate less frequently, be more different than similar, and provide both more new information into the network and more access to other social networks
Strength of Internet Ties
• People use the Internet to seek out others in their networks of contacts when they need help
• The connectedness that the Internet and other media foster within social networks has real payoffs
Pew Internet & Am Life Project
Virtual Social Networks& Library Outreach
MySpace & Facebook
Alexa.com
Social Networking SitesUsage Data
MySpace & Facebook
• Social networking spaces that integrate bulletins, message boards, blogs, email, images, video, pix and music
• MySpace open to anyone
• Facebook open to college students and alumni only
Virtual Communities, Socialization, Personal Expression
Outreach vis-à-vis MySpace & Facebook
• Profiles– Individual user profiles which allows you to “add
friends”
• Groups– Groups can be started by anyone and for any
purpose- most universities have groups
• Bulletins, Event Announcements– Can be posted as a user or in a group
Many ways to promote your presence to students: in-person & virtually!
MySpace• Largest online social networking portal on the
web: 69 million users
• Ranked in Top 10 websites globally
• Primary age demographic is 16-34
• Contains 50,000 subgroups, including colleges & college-specific subgroups
Facebook• Created in 2004 by a student at Harvard
• Cross between a blog and a yearbook
• 12.4 million users: 2/3 of U.S. college students have an account
• Facebook claims that almost every U.S. college/university has a presence in the site
Student Support Service Reaching Out via Facebook Student using
Facebook bulletin feature to promote
her candidacy
What Makes these Networks of value for Libraries?
• Personalizing the library, librarian
• Promoting library awareness, services, resources, workshops, events
• Staying abreast of student issues
• Fielding questions that may require research assistance
• Communication, marketing, outreach
• Professional connections
Blogs
Outreach, Learning, & Connections
Blogs
• Dynamic two-way communication, learning tool
• Stand-alone vs. integrated applications
• Traditional vs. non-traditional uses
• RSS feeds
Blogs for Educational Purposes
• Colleges, Universities, & Libraries are hosting blogging services
• Limitless applications– From individual journaling online to entire class
blogs to learning community– Improve literacy and technology skills– Improve critical thinking skills– Allow for more creativity than Course
Management Systems
Blog to “Announcements” in Course Management Systems
Stand-Alone Applications
Student Survey Results
CSU Long Beach –CA St. Cloud Univ. -MN
92% use MySpace
24% use Facebook
24% use other sites
12% use MySpace
85% use Facebook
3% use other sites
38% have blogs
76% read blogs
2% have blogs
23% read blogs
20% have webpage 21% have webpage
29 undergrads polled 30 undergrads polled
Virtual CommunitiesLibrary Outreach, Learning, & Literacy
Virtual Learning Community for Undergrads
• UCSD’s Sixth College
• Contemporary liberal arts curriculum
infused with digital literacies
• “Digital Learning Ecology” community website
• “Study Break” discussion forum and news topic to virtually promote the libraries, personal contact, and IL within the site
Study Break presented as a Student Service & DiscussionForum
Various Discussion Forums within Digital Community
Study Break Index
Post on Google Scholar
Google Print & Copyright IssuesStudent Commentary
Library Classification vs. Folksonomies Discussion
Student Comments on Coursework Applicability
Study Break News Item to Promote Library Event
Issues to consider…
• Match objectives to technologies
• Workflow, staffing & maintenance
• Cost
• Spamming/security
• Sexual predators
• Assessment (formative vs. summative)
Conclusion
• Social Computing Tools provide librarians with a lot of opportunity
• Extend the library’s reach, communication
• Personalize the library
• Create new learning opps. for students
• Foster community, P2P info-sharing
• Tools can be integrated into outreach, instruction, and marketing programs