Myntra.com ppt
-
Upload
swati-luthra -
Category
Technology
-
view
122 -
download
0
description
Transcript of Myntra.com ppt
By-Jaya Dawar(066)Swati Luthra(054)Meenal Santani(039) Reenu Singh(045)
BEGINNING … Started: February 2007
Indian online shopping retailer of fashion and casual lifestyle products.
Headquarters in Bangalore.
Established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena.
WHAT MAKES IT UNIQUE?
More than 100 brands User friendly websites Info centric buying and selling 24 hours all center Unique logistics Designs from latest seasons Brand exposition
AWARDS Announced as a winner of the Red Herring
Global 100 award. Awarded as CNBC - TV18 as one of the Hottest
Internet Companies of the Year at the Mercedes - Benz CNBC - TV18 Young Turks Awards.
Ranked among the top 10 e-commerce companies in India.
BUSINESS MODEL
Myntra.com is an aggregator of many brands Its business model is based on
procuring current season merchandise from various brands and making them available on the portal
Its Now or Never Variety is a Good Thing Let The Beauty Come Through
BUSINESS MODEL
Business to Customer (B to C) revenue model
CAPABILITIES
24 hr Shipping
Technological
Procurement
Outbound Logistics
Marketing and Sales
FEATURES
Deals and Specialties
Payment Options
Hassle Free ReturnPolicy
Customer Support
Tracking your Orders
MARKETING STRATEGY Myntra has successfully used social
networking websites Facebook , Twitter, Youtube, Pinterest, Google Plus to expand its customer base.
Myntra positions itself as a fashionable new age brand. It launches major marketing campaigns every year.
Myntra has used mostly viral marketing and internet for its popularity coupled with occasional discounts and referral discounts. It can be given a rating of 3/5.
MARKETING STRATEGY Myntra claims to be a cut above the rest since
it does not compel customers to exchange products and instead returns the money.
It is also going to launch a new tech application called the virtual trial room in the next few months.
VALUE CHAIN ANALYSIS
DISADVANTAGES Servers incapable of handling high traffic burst. Limited decentralization. Limited numbers search queries for the users. The actual product might differ from its display
image. Uniform quality of service is not ensured,
globally.
DISADVANTAGES(CONTINUED…)
Myntra.com is not dial-up friendly. It cannot ensure the reliability of the review. It follows a bad practice of copying the reviews
of old book editions to new book editions even though they have different content.
User cannot sell stuff on this website. No Pop-up Advertisements which is good
prospect to earn extra bucks.
SUGGESTIONS
Have servers capable for handling high traffic burst.
Deliver actual products as displayed. Ensure uniform quality of services globally. Be a dial-up friendly website. Enable users to sell stuff on this website. Pop-up Advertisements to earn more.
THANK YOU!!!