GROUP - 6

Abhishek Prabhat – 13202189 Sunil Behera – 13202177 Debi Prasan Das – 13202197 Satyam Mohanty – 13202041 Shahina Jacob – 13202225

Topics to be Covered

• Introduction

• Buyer and seller transactions

• Role of website

• Ease of website use

• Ordering Method

• Payment Process

• Business Model

• Revenue Model

Introduction • Myntra was established by Mukesh Bansal, Ashutosh Lawania and Vineet Saxena in

February 2007. Myntra’s headquarter is in Bangalore, with regional offices in New Delhi, Mumbai and Chennai.

• E-retailer Flipkart has acquired online fashion retailer Myntra in 2014.

• It began its operations in the B2B (business to business) segment with the personalization of gifts, which included :-

• T-shirts,

• mugs

• and caps

• In 2010, the company shifted its strategy to becoming a B2C (business to customer) oriented firm, expanding its catalogue to fashion and lifestyle products.

• Myntra.com is ranked among the top 10 e-commerce companies in India . In the last 3 years, Myntra has become the most popular destination for personalized products in the country.

BUYER SELLER TRANSACTION

Transactions are exchanges that occur when one economic entity sells a product or service to another entity. When buyer/seller transaction occur in the electronic market place information is accessed, absorbed, arranged, and sold in different ways.

E-commerce also involves payment mechanisms for customers to make electronic payments and funds transfers.

BUYER

• Digital products

• Information

• Services

INFORMATION FLOW

• Online transactions payment flow

SELLER

• Digital data & documents

• Multimedia content

• Software programs

• Products/Service

Role of the website as part of overall business model

• Myntra.com one of the most popular e-commerce sites in India, brings fashion at your convenience.

• Be it for men, women or kids, get all your fashion needs fulfilled here.

• Myntra.com brings you a broad selection of apparels, footwear, jewellery and other accessories to choose from, along with a great buying experience, on-time delivery services and quick solutions for all of your shopping concerns.

Ease of Website

Use

• Myntra.com website ease of use is the short way of stating the goal of usability testing.

• When a typical visitor (that is, someone who is not particularly gifted at using the Internet) can come to your site and find all of the necessary features quickly and without undue effort, Myntra.com has good ease of use.

• Mobile Applications.

• Place order.

• Trace order.

• Proper display of menu and offers.

• Easily loading of pages.

• Reviews

• Check delivery location availability.

Ordering methods • Select, opt, choose, add to bag, place order, continue.

• There are 3 steps which you need to follow in order to get the delivery of the desired product , those are address , review and payment method.

• Payment method includes : either you can pay by credit card , debit card or by cash on delivery.

• So basically there are 6-7 clicks to make an order.

CUSTOMER

CUSTOMER ORDERS FROM WEBSITE AND

MAKES PAYMENT

FIRM

ORDER PROCESSING

PACKAGING

SHIPPING

Payment processes/methods • Cash on delivery ( Available in select pin code)

- Convenience charge associated with it.

- All orders between ₹ 299 and ₹ 20000.

• Credit Cards

• Debit Cards

• Net Banking

• Reward Points

( VAT - Total discount percentage is more than 19% of MRP )

Business Model B2C:

It is a place where all transactions take place between a business organization and consumer directly.

• Targeting consumers across digital channels:

The web is becoming universal in consumers’ shopping research. Different techniques are used across multiple channels based on demographics to attract consumers.

• Social marketing:

A website with strong search standing and social presence will be visited more frequently.

• Support or good customer care service.

• High investment in terms of hardware/software.

• No middle man.

• Direct interaction.

Revenue Model • Web Catalogue Revenue Model

- Taking the catalogue model to the Web.

- Myntra.com created value by designing its entire business around offering a high degree variety to its customers.

- Visit website by the product and chose payment options.

- Telephone.

- Mobile Application.

System

Offerings

Interface

Interaction

-Search engine -Ordering facility -Tracking order -CRM

- Apparels - Accessories - Footwear - Grooming & Beauty - Tailor to Home (Upcoming

service) - Myntra.com - Myntra mobile app

-Website UI - Call Centre - E-mail/SMS