MyLife.com
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![Page 1: MyLife.com](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c38951a28ab02359f668b/html5/thumbnails/1.jpg)
MyLife.comCompany Presentation
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The SIMPLE Social Service for ALL Your Connections,powered by the leading Social & Search Platform-
•Manage & Monitor One Online Identity across multiple sites
•Make New Connections, from personal and professional, all in one place
•Share and Communicate in One Place across social networks & email
About MyLife™
• Unique Social Services Platform
• 60 Million Registered Members
• 30 Million Monthly Uniques
• Free Services and Optional Premium Upgrades
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Jeff Tinsley, Founder and CEO17-Years in Consumer and Business InternetFormer founder & CEO of GreatDomains™, sold to VeriSign for $100m as largest shareholderFounder of RealtyTracker™ and MediaPass™, and investor in many other Internet businessesErnst & Young Entrepreneur of the Year for 2009
Executive Management Team
Peter Oey – CFOFormer Corporate Controller, Activision
Thod Nguyen – CTOFormer Chief Architect, United Online
Michael Soh – SVP, MarketingFormer VP, General Manager of Carat
K.C. Brotherton – VP, Identity & SearchFormer VP, RealtyTracker
David Wolfe – CPOFormer CTO, Napster, COO of BuyWithMe
Aaron Taylor – VP, Customer CareFormer Sr. Director, Customer Care, eHarmony
Sharyn Eles – VP, Human RelationsRoles at Cantor Fitzgerald and Fox
Todd Schlosser – VP, Business IntelligenceFormer VP, General Manager of Carat
Experienced Leadership Team
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The Problem & Opportunity
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In Addition, FB users ALSO use external email
• 44% use Yahoo Mail• 35.5% use Gmail• 12.6% use AOL Mail• 10%+ use AOL
More Facebook Users are Accessing Multiple Services40+% of Facebook users use other Social Services - (up from 20% last year)
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12
Google Plus LinkedIn Tumblr Twitter Pinterest
% of Facebook Users On Other Social Networks (US)
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Growing Demand to Find Many New Connectionsfrom Pew Study
• There are 7.4 billion searches monthly(1)
• 7 in 10 adults search for people online for both personal and work connections
• Demand is growing across all categories
• People are seeking more than just friends
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60% of Those Surveyed Want This…A Simple Way to Connect Social & Email in One Place
Recent Harris Survey of 2,000+
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Our Unique Solution
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Our Solution Has Evolved to MyLife™ v2.0
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Register Free to Build Your MyLife™ Identity
1 Register or Social Sign In 2 Add Your Social & Email Accounts
3 Your MyLife™ Identity is Created!
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Manage & Monitor Your Online IdentitySee Who’s Searching for You + New Profile Remover (July 12th)
Subscribe to easily remove your unwanted listings from 20+ sites including:
-Whitepages-PeopleFinders-Intelius-Spokeo-U.S. Search-Archives.com
and many others
Get notified when we find new listings and take action
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Access Social Networks & Email, All in One Placeas the Portal for All Your Prioritized Communications
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Prioritized Message InboxMultiple Email Accounts, Direct Messages, Wall Posts, Comments
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Read & Share Across Multiple Social Services
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Personal Connections• Find Friends & Family:
Search to find anyone by name, email, and more
• Local Services & Deals: Find service professionals in your area and deals
• Find Singles: Matches based on 7-question quiz and location
Professional Connections• Work and Jobs Search: Hire,
Get Hired, Network
• List Your Business Free
Find Any Connection With One Simple Search700 Million Searchable Profiles & Identities
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Award-Winning Mobile Apps(iPhone & Android)
Video Tour: http://www.youtube.com/watch?v=P0KCrAnvMNg
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Aggressive Distribution Strategy
Online & Offline Ads:Spent ~$35m Online & Offline in 2011 & 2012, cost-effectively
Mobile and Tablets:Distribute Apps ThroughMobile Carriers, OEMs, Banners
Television:IPTV Applications will follow for major TV and set top manufacturers
National TV Ad;http://www.youtube.com/watch?v=LcOTV3i2DiY&feature=youtu.be
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National TV Ads Currently Running
http://www.youtube.com/watch?v=LcOTV3i2DiY&feature=youtu.be
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Freemium Model Provides Sustainable Value
Premium Services(600k Active Paying Members)
Premium Connection Discovery• Unlimited search to connect with friends,
professionals and more• View profiles, get in touch, and track changes• Receive new match alerts
Identity Monitor – Track Your Profile Changes + Who’s Searching for You
• See who’s searching for you and profile views• View profiles, get in touch, and track changes• Receive new match alerts
Connect With Singles• See who’s searching for you and profile views• View profiles, get in touch, and track changes• Receive new match alerts
Free Membership(60+ Million Profiles)
Create & Manage Your Searchable MyLife™ Identity
• Includes Personal and Work Info.
Share Across Networks to Stay Connected to People You Know•Communicate and stay updated across social networks & emails
Receive News Updates & Alerts• New Search Matches• Who’s Searching for You alerts
Adding “PRO” Upgrade to Each at Higher Price Based on Value of Connections
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Our Market Attention is Growing
Why There Will Never Be One Social Network to Rule Them All
-Mashable
MyLife revamps to be the hub of your social life
-LA Times
MyLife is a full-fledged search engine which not only finds people—thanks to aggregated
search across social networking sites like Facebook, LinkedIn, and MySpace—but also
helps visitors connect with them all on the same site
-TechCrunch
One of the Best Apps of 2012-Appy Awards (Media Post)
MyLife Releases Social Dashboard to Assist
“Overwhelmed but Obsessed” Social Media
Users-PandoDaily
OnMedia Top 100 Winner in Consumer
Community Platforms Category
-AlwaysOn
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Summary of MyLife™LeadershipPosition
Growth Momentum
Large Growing Subscriber Base
Strong Management Team
Large and Growing Social Hub & Services Market
Scale / Network Effect Benefits for Existing Online Destination
Non-Paying + Subscription-Based Revenue Model