MYLA MERCER BRANDS IT!Copy Writer, Editor, SE Optimizer & Client Based Believer

EVER WONDER WHAT IT TAKES TO BUILD A BRAND?

A writer should know their client’s vision inside and out. Building a brand takes strategic know-how, creative ability and a willingness to go above and beyond the competition. Myla Mercer believes that every company deserves a writer-extraordinaire dedicated to delivering a unique brand experience. Your brand is the essence of your company, and setting the tone from day one is imperative.

The creative copy in this presentation will highlight some of Myla’s writing to-date. Staying current and innovative on the latest trends gives Myla the competitive edge to succeed in the ever-changing marketplace.

WARNER BROTHERS, FOCUS FEATURES, PARAMOUNT & DISNEY COPYEDITING

LUCKY BRAND FUNKDEFIED

LUCKY BRAND COPYWRITING

The style-forward high heels at Lucky Brand create the perfect definition for all your wardrobe needs. High heel shoes should enhance all of your different outfits, shining confidence through each step you take. Our heels for women will give you that daring spirit needed to conquer your day. Exclusively handcrafted in a variety of different styles and colors, these shoes give your unique look a pop. Strappy heels, peeping toes, and curvy designs create the best silhouette to show off to the world. Someone will always ask, "Where did you get those shoes" because our authentic designs accentuate any look. Come see why our high heels for women splash a touch of bold, wherever you go.

LUCKY BRAND COPYWRITING

Men's cologne should exude confidence, while lingering in the background of the senses. The cologne for men at Lucky Brand allows your natural scent to come alive, attracting others to your charm. Scented hints of campfires, cascades and glaciers all tickle the senses of those around you, rapturing them in the wilderness. The best mens cologne will define your unique style, while still exhibiting a playful spontaneity. Our uniquely crafted fragrances blend a subtle aura of bold scents and woodsy fresh undertones to define your authentic style. Let the best popular mens cologne at Lucky Brand enhance the natural you.

LUCKY BRAND COPYWRITING

The lace tops at Lucky Brand are tailored for any look, complementing both casual and dressy events. Our lace shirt designs are made to reflect your individuality, allowing you to create your own unique style. These lace tops for women come in a variety of styles and colors to match any outfit you desire. The attention to detail is noticed through our fine craftsmanship and premium design forte. The front of our womens lace tops is just as alluring as the back – exuding casual elegance and a peek-a-boo appeal. Paired with your favorite jeans, a pencil skirt or any other piece imagined, you can mix and match the top an infinite number of ways. Perfect for a first date-night, an outdoor music festival, or Sunday brunch the next day, the lace tops at Lucky Brand playfully exhibit natural innocence.

LUCKY BRAND COPYWRITING

The authentic line of men’s bags at Lucky Brand has given the man purse a stylistic edge, complete with sophistication. The exclusive mens bags provide functionality and reliability, without sacrificing style or comfort. The original designs allow for ease of travel and all-around versatility, wherever you're planning to go. With a variety of styles and colors to choose from, there is something tailored for anyone needing the perfect carry-along for their belongings. Styles such as messengers, totes, weekenders and more are all available in the men’s line at Lucky Brand. So, whether you’re hitting the bike trails, backpacking with friends or heading on a trip around the world, the bags for men at Lucky Brand will allow you to put fun first.

HILTON NEW YORK CITY AND BEYOND

HILTON WORLDWIDE COPYWRITING

The King of Prussia Mall, a renowned luxury shopping center, is only moments away from our hotel. Offering a variety of high end boutiques and exceptional dining options, this shopping destination has something for everyone to enjoy. Here, you can take a relaxing stroll through the expansive retail selections, explore a variety of cultural dining options and much more. Whether you’re visiting for business or pleasure, come see why Hilton is the most convenient choice for all that the area has to offer.

HILTON WORLDWIDE COPYWRITING

Discover the fine arts and horticultural exhibitions of the original Barnes Foundation, conveniently located near our hotel. With a diverse cultural background spanning out of the roaring twenties, the Barnes Foundation has become an educational landmark for all to enjoy. Whether traveling for business or pleasure, the rare art collections, plant exhibitions, and special archives are a must-see for connoisseurs and art lovers alike. Get lost in the artistic beauty and historical artifacts of the Barnes Foundation, and choose Hilton for all your travel needs.

PIPERLIME SCREENSHOT

PIPERLIME SEO WEBSITE COPY

Piperlime knows and loves fashion, and it shows. The trendy, chic, and exclusive name brands like Kate Spade, Marc Jacobs, Rebecca Minkoff and more can all be found on Piperlime. The colorful wallet’s designs are ready for a night on the town, no matter what color dress you’re in the mood for, or if you’re just Sunday brunching with the girls. These wallets, cute yet timeless, function as an accent piece to finish off your look. The wallets on Piperlime will create that definition. The designer wallets and other accessories on Piperlime are effortlessly a favorite find among those looking for the next big thing. So, if you’re ready for a new pop of color, check out the designer selection at Piperlime.

PRODUCT REVIEW BLOG

POP CULTURE FITNESS FINDS

Did you know that protein plays a vital part in your bodies’ immune system functionality? Protein stores are used when building muscle mass along with other vital nutrients, and it’s not as easy as it may seem to consume the proper amount of protein needed. It’s actually a delicate science that many people can forget to take seriously. Make sure to fuel for the proper protein stores needed if you are weightlifting, especially if it’s cold and flu season. The suggested protein intake for people who are weightlifting according to the Sports Medicine Journal is very vague, but they do state that “physically active individuals require more dietary protein per kilogram of bodyweight than sedentary individuals. “(Paul GL).  From firsthand experience, when cold season hits and I am doing any sort of strength training, I tend to get sick if I am not careful to consume adequate amounts of protein. So, make sure to find the right amount of protein and other nutrients necessary for your specific needs. Be well and take care of yourself!

POP CULTURE WITTY-ISMS

So you’ve exercised your body, and you’ve exercised your mind…. But what about your face? Did you know that your face is comprised of 22 muscles which help with a multitude of tasks - most importantly being facial expression. Have you been accused of “bitch face” or do people constantly ask you if you are upset? Well maybe it’s time to give these muscles a workout to turn your frown upside down. And guess what? All you have to do to start exercising these muscles is smile. That’s right you heard correctly. All you have to do is smile and bitch face comments will disappear. Sounds pretty simple right? Well it may not be that easy, but the reward is worth it. You may be saying to yourself, “but why do I have to smile if there’s nothing to smile about?” The answer is simple: because it will make you feel better, even if you think you already feel great. Imagine walking around everyday without having anyone ask you what’s wrong or disliking you for no reason. Do something new for you and take one day to smile at everyone you come into eye contact with, even those that shed their “bitch face” towards you. You’ll be amazed at the positive shift in your well-being and in those around you.

HEALTHY LIVING BLOGGING

HEALTHY LIVING RESTAURANT REVIEW

The east coast still seems behind the west coast when it comes to healthy eating and lifestyle changes, although a major improvement has been seen during the last few years. The only thing that still seems lacking are healthy fast-food establishments, especially at rest stops along i-95 (minus the one in Darien, CT). Taking road trips always seems to present daunting challenges to healthy eaters because McDonald’s has a lot of  the market cornered. Places like California, though, have noticed the trend heading toward people needing fast food without sacrificing their health. One such place based in Santa Monica called Veggie Grill caters to the vegetarian diner and serves 100% plant based food in the same time frame as other fast food operations. Lyfe Kitchen is another healthy fast-food restaurant and has expanded from the original Palo Alto location to other parts of the United States. On their menu they have listed quite a few organic and grass-fed options, and serve breakfast through dinner. Lastly, Tender Greens has seen recent expansion throughout California, but has not ventured into other states yet. Interesting options like grilled octopus and roasted Monterrey squid are seen on their menu in some of their locations. Below are some links to healthy fast-food newbies on the scene. Check out their menus and core values, and contact them if you would like to see openings in your area. Happy (and healthy) dining!

• 1) Sweetgreen- Source from local and organic farmers.

• 2) Dig Inn- Farm fresh ingredients for people on a budget.

• 3) Elevation Burger- Organic grass fed burgers among other healthy options.

• 4) Native Foods Cafe- Organic whenever possible, and non-gmo corn and soy.

• 5) Palmwich- frozen yogurt, sippable soups, palmwiches, and more integrating real food.

RESTAURANT REVIEW SCREENSHOT

SELF-HELP AND INSPIRATION

Have you ever found yourself, in adult life, reliving your childhood in certain situations such as in the workplace, or with friends with regards to your mother. Maybe you have caught yourself  jumping through hoops trying to please others who are never satisfied. Well,  it’s time to look at your past to help change this behavior. Oftentimes we may not be aware, but a mother image may be at the center of the issue. Yes, I know plenty of people who will just say “get over it, and stop blaming Mom.” But, sometimes it’s necessary to pinpoint the problem to find a solution. Here’s an example: You have a female boss who is never happy no matter what you do, so you try harder and harder to please with only more unhappiness. The solution here is to STOP. Immediately stop trying hard to please because you’re only making the relationship worse between you and the perpetrator. Perhaps it’s time to create separation between you and  this unpleasable demon. Creating space will give them a chance to think about their actions. You can always attempt to reconcile later if YOU choose to. After all, you only have one life to lead- don’t let another person’s unhappiness negatively impact your life.

POP CULTURE BLOGGING SCREENSHOT

SCIENTIFIC STUDY

• “The role of dietary nitrate and nitrite is of interest, as they are precursors of N-nitroso compounds (NOCs), which induce pancreatic tumors in animals and potentially in humans” (1) according to a study published in the American Journal of Epidemiology. This is significant because there are hidden added nitrates/nitrites in many of the foods we eat every day. Yes, there are naturally occurring nitrates in vegetables and fruits, but these foods often also contain antioxidants, which can counteract their negative effects. Sodium nitrate, though, is a white crystalline compound used in matches, fertilizer, and in curing foods such as processed meats. Nitrites are also used to cure foods and help prevent bacterial growth. They cause the reddish-brown color we see in products like ham when they break down into nitric oxide due to the binding of myoglobin. I personally do not need multiple study conclusions to decide that these additives have no place in my home. There are plenty of foods that do not contain nitrates or nitrites that eliminate the need for nitrate curing processes’.

• (1) http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3202160/

BARRE BEAT TM

Combining a 15 year ballet background with a fitness background can lead someone to say, “why not put them together?” A fitness program creation that is fun and effective that everyone can be successful with can be a challenging yet rewarding experience. Barre Beat™ completes the task, effectively targeting work out gurus, weekend warriors, haven’t worked out in a whiles, to everyone in between. Most importantly, anyone can walk into the class and be offered modifications for their fitness needs and goals. As achievements are made, participants can increase their body’s range of motion to develop strength and balance progressions. Did I forget to mention fun? Classes are designed, as a whole, to enable you to lose yourself in the beat of various musical rhythms. So commit to strength at Barre Beat™!

AND THAT’S THE END - BUT ONLY A BEGINNING

There you have it. An adaptable and witty mind, well-versed in popular trends, with solid execution forte. Please freely live out your business adventures and contact me for creative branding expertise. I would love the chance to collaborate with you on all your business objectives.

Contact Info:

myymercer@gmail.com

* This presentation is for showcasing work, and is in no way intended to replace the medical advice of a doctor. Use of images is at the sole discretion of the photographer.