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MyCarEstifan Sawaya ID: 10531

Ahmed Al Azmi ID: 11608

Mansour Al Qalaf ID: 10366

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Introduction

Problems to be

solved & solutions

Traffic & Time

Trust & reliability

Customer segment: elderly & females)

Business Vision

Meet customers

full satisfaction

trusted and respected

brand in the car service

industry

To be the most

recognized

Business Mission

We strive to provide the best quality motor

services through conveniently located

workshops, at affordable prices – making our brands the consumers’ first

choice for motor service, repair and

support.

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What will be Done?

Step1

• Customer can visit our Shop or apply Online• An employee will create a Free data profile for the customer

Step2

• Secondly, the customer can choose which package to continue with e.g. Regular, V.I.P

• Payments can be done before or after the installment• VIP- charges based on request

Step3

• Regular maintenance check up would be reminded by our call center to remind the customer when to bring back their vehicle free of charge.

• Regular customers can relax at the lounge whereas VIP customer have a separate lounge filled with entertainment for their convenience.

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Relevance to Kuwait

• Very hot weather conditions

• Due to major traffic

• Single women ,culture beliefs & ethics

• Car shops are scattered everywhere and they only provide one service

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Opportunity

MyCar is suitable for:

Single women

Elderly

Teens who are full ideas and energy

Any individual who is interested and keen of the wellbeing of his/her vehicle.

Eases consumers life but not worrying a lot about traffic , booking or even price

Availability of parking space

Extraordinary lounge for maximum customer satisfaction experience

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Innovation

We will be the 1st to be implementing such an Idea “All in one Garage’ We are focusing towards all segments We can order the latest parts/ accessories a customer would

dream of to be shipped to Kuwait and installed professionally with our highly qualified team.

The future app which VIP customers can use in order to track their car using GPS and lastly watch their car being fixed/upgraded 24/7 on a handheld device.

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Social Responsibility

Our benefit to the society is to ease their life, time and money

Minimizing traffic, eliminate deceiving dealersSemi-annual offers and deal for loyal

customer

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Business Model Sustainability (A)

We usually update our stock and sales records on a daily basis

Secondly, we check our social media pages daily, weekly and when necessary.

Breakeven:After the 5th of opening

Revenue Year 1 Year 2 Year 3

Shop 808,800 KD 778,062 KD 699,031 KD

Website 40,000 KD 60,000 KD 80,000 KD

Total revenue 848,800 KD 838,062 KD 779,031 KD

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Business Model Sustainability (B)

Year 1 Year 2 Year 3

Total revenue 848,800 KD 838,062 KD 779,031 KD

Total expenses (72,900) KD (72,900) KD (72,900)

Net income 775,900 KD 765,162 KD 706,131 KD

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Problem

1.Limited area space to build the shop

2.Shipping time

3.Lack of highly qualified employees which training is necessary to be taken into consideration

Solution

1. Out employees need to be up-to-date with training to meet the market need.

2. we must check for constraints and legality of products before we advertise or install them

Unique Value Proposition

Since we implement the superlative products/service with one of the lowest price we should easily attract customers and breakeven will occur on short term

Unique Advantage

Car accessories is a hassle to order from overseas since shipping charges are over the roof.We order in bulk therefore overall cost drops.

Customer Segments

1.Teenagers

2. Single women

3. Elderly

Key Activities

1.Soft opening

2.join car groups 3.display products in university campus and malls.

Channels

1. Direct sales during car shows

2. car meetings3. online website

and social media

Cost Structure

1. products2. accessories3. employee wages 4. employee training 5. shop rent/expenses 6. shop insurance

Revenue Streams

1. pre-order2. Online purchase 3. Coupons with discounts

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Progress to Date• Website • Facebook “social media”• Instagram “social media”• Business Plan

Progress to date:

• find and rent location• Contact suppliers • Create the VIP application • Hiring staff & employees • Final launch

Yet to come:

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Online Presence