Myanmar Digital Content (focus on mobile VAS) overview 2014
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Digital content (focus on mobile VAS) market in Myanmar 2014. Information about operators, customer, mobile handset, services, content, Internet,... forecast based on survey and reality revenue. Please kindly contact email: [email protected] if you want to invest, open new digital content / mobile vas business in Myanmar
Transcript of Myanmar Digital Content (focus on mobile VAS) overview 2014
FOCUS on MOBILE VAS
ABOUT ME
Previous company: VNPT Global (member of Mobifone Vietnam), NaiScorp (search engine Socbay.com), Tinh Van Group (search engine Xalo.vn), Viettel
Mr. Dao Minh Anh General Manager Blue Ocean Operating Management http://blueoceanmgt.com 100% Myanmar owned company Employees: 450 (June 2014) Business line: call center, mVAS, Sim cards & Handset rental biz, Tourist
http://vn.linkedin.com/in/[email protected]
CONTENTS
MYANMAR OVERVIEW
MOBILE MARKET
INTERNET MARKET
CONCLUSION
MYANMAR OVERVIEW
Capital: Naypyidaw
Largest city: Yangon
Language: Burmese
Currency: Kyat (MMK)
Population estimate: 61.1 mil (2012)
GDP per capita: USD 915
Religion: 80% Buddhist
New year holiday: April
Mobile density : 5% population
Operators: MPT, Ooredoo, Telenor, MECtel
MOBILE MARKET OVERVIEW
“The last Gold mine of
World’s Mobile Market”
HOT growth from 2014.
Myanmar people love mobile VAS (surveyed)
OPERATORS
• Military telecom • 2014: 300 – 500 BTS • only CDMA
Ooredoo
• Qatar telecom • 2014: 500 – 1,000 BTS • GSM 3G, 4G
Telenor
MPT • Myanmar Post and Telecommunication • 2014: 1,500 – 2,000 BTS • CDMA, GSM 2.5G, 3G
MECtel
• Norway Telecom • 2014: 500 – 1,000 BTS • GSM 2.5G, 3G
Before 2014: 90% market belong to MPT
Ooredoo & Telenor get mobile license from Feb 2014, estimate launching after 06 month
YTP on the way to get license from March 2014
Almost biggest tender in the world appeared in Myanmar
SIM CARD
500
300
150 120
3 2
22 22
320
170 150
3 2 0
100
200
300
400
500
600
Before2012
Jun-13 Dec-13 Jun-14 Dec-14 From2015
For local
1 time (for foreigner)
Market (for foreigner)
USD
2013, 2014: - 50 kyats / 01 min call - 25 kyats / 01 sms
MOBILE SUBSCRIBER
-
10
20
30
40
50
20122013
20142015
20162017
0.08 0.28 0.7 3.6 6.75 12.15
2.5 4.0 10
18 27.0
40.5
Using VAS Subscriber
Unit: Millions
Dec 2013: MPT have 280,000 VAS users June 2014: MPT have 6 mil subcribers Current VAS ARPU: 1.8 – 2 USD
CONSUMER
Female growth
trend slowly
90% current market share in big city
majority Male over
24 years old
Over 40% current consumer market share of middle class income and above. The rest of consumer will strong growth from 2015, after Telenor & Ooredoo launching
Consumer market share (2013 survey)
MOBILE HANDSET
Nokia 25%
Samsung 15%
Sony E. 7%
ZTE 10%
Huawei 19%
Others 24%
Handset brand survey 2013
Mobile Device: 60% smart-phone 30% features phone 10% low-end
Smart-phone: over 85% Android OS
CURRENT VAS SERVICES
MCA
IVR Service
SMS Service
CRBT Service
Miss Call Alert, provide
by MPT, MECtel
Providers: Blue Ocean
Voice Blast
Call center
VAS subscriber market share chart, June 2014
Providers: Blue Ocean, eTrade,
MTS
SMS content
SMS marketing
SMS charging for lease
CURRENT CONTENT
Text-based
Music & Clip
Apps GAME
• Biggest provider is Blue Ocean • Popular content: news, horoscope,..
• Already have some local small mobile game studio, almost is FREE
• Currently download ringtone, clip are not popular because data speed is low
• Almost mobile application only avaiable with Android OS
100% SMS content is text-based
CURRENT ADVERTISING TYPE
• already run some VAS testing campaign
• Facebook is very popular • only SMS blast (no
SMS brandname)
Social network website
TV & Radio
2014 is the right time for test VAS advertising channel. Traditional advertising channel (TV, Radio, …) domination. Consumers are quite trust about advertising.
CURRENT VAS COMPANY
Call center, customer care:
Blue Ocean (450 seats, expanding)
MTS (100 - 150 seats)
SMS provider: Blue Ocean, eTrade, MTS
IVR provider: Blue Ocean
CRBT platfrom: Huawei, ZTE
MCA: Huawei, TMHC
Content Provider for VAS: Myanmar song license: Music Legacy
News: BBC, mizzima, eleven,..
Currently, under 10 VAS company in Myanmar
HOT SERVICES 2014 - 2016
1
2
3
4
E-Com
APPs
CRBT
Content
e-commerce model began to appear from 2014, most of them target on mobile
Localized mobile application content is an inevitable trend
CRBT will continous keep position of Top VAS service high revenue for the early of market
Content for VAS is still limited resources in Myanmar. Expanding for music, clip, game
All VAS services are very potential in this time, but most of them must be influence by Telecom infrastructure
HOT CONTENT 2014 - 2016
Myanmar people
especially love music
Entertaiment news, Horoscope; Tarot
Tips: football betting tips, love tips,..
Music: CRBT, ringtone
Online Game localize
Entertaiment Portal (apps/wap version)
Forecast based on digital content survey 2013 and reality revenue
CONTENTS
MYANMAR OVERVIEW
MOBILE MARKET
INTERNET MARKET
CONCLUSION
OVERVIEW
Internet is still limited resources in Myanmar. Internet density: 1.63 % population
Burmese language content on Internet is limited. But Facebook is popular
Popular place can access Internet in Myanmar
Internet shop Home
Mobile Big hotel
Appropriate time to dominate the market
INFRASTRUCTURE Myanmar International cable backbone
ISP:
MPT, MECtel
RED LINK (Redlink Communications)
YTP (Yantanarpon Teleport)
Bandwidth
Domestic: 20 Gbps
International gateway: 4 Gbps
Total Internet user: around 01 mil
Type of Internet connection:
Line: charge fee by data package
Wireless / Wiremax: charge fee by data package
Mobile data: charge fee by duration (block 04 kyats / 01 min)
Reality Internet speed: 80 – 150 KBs with good connection
ISP MARKET SHARE 2014-2016
10% 20%
45% 25%
Operators 1
YTP 3
RED LINK 2
Others 4
This period is the construction phase of the ISP infrastructure. user charges start fall from the last of 2014
Ooredoo & Telenor
domination
WEBSITE IN MYANMAR
Popular websites are e-news
Almost of them have both English & Burmese version
Update new content slowly
Popular music, video clip sharing: Youtube (no local website)
Social network popular: Facebook
Popular search engine: Google.com.mm
Quality to search is not really good, because differences of Burmese language
No local search engine
Type of websites potential:
E-commercial
Entertaiment portal
Music / Clip portal
Search engine
CONTENTS
MYANMAR OVERVIEW
MOBILE MARKET
INTERNET MARKET
CONCLUSION
CONCLUSION
Myanmar is potential digital content market
Booming time comming soon ( 2015 )
This is the right time for dominate market
Which the effective VAS services/advertising in Myanmar ?
Communicate now for open new chances
Link download full slide:
https://drive.google.com/file
/d/0ByYGdgGyGn5uVjdYenpm
MGtCM1U/edit?usp=sharing
