My taccuino
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My TaccuinoNoa Matityahou
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BrandscapingIs the ambiant made by logos
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Brandscaping
is a form of communication used to persuade an audience to take some
action with respect to products, ideas, or services
Advertising
Logos, colors, names, slogans.
Just do it. Nike
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"Going after conventional goals using unconven-tional means" Mitch Meyerson
(Using the streets` stains)
Guerilla Marketing
h p://www.youtube.com/watch?v=Zu6Z91lJieE
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Creating a fuss around a subject or a product in order to creat expectation and demand
Buzz Marketing
Creating a fake demand. “Limited edition”
Artificial demand
Social advertising- from one person to another
Word of mouth
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Urban CenterIs a large and densely populated urban area may in-clude several independent administrative districts;
"Ancient Troy was a great city"
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The new urban center should premote and improve the city, not just finantially, to bridge between the the tourists end the
inhabitants, to rebrand Florence as young and fresh
Urban Center
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The cuc urban center in Liverpool gives its visitors a whole experience, combines art, activities, shopping,
work, coffee shop, restaurant and on
cuc urban center
h p://www.contemporaryurbancentre.org/liverpool/
Urban Center
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Urban actions are being done in the urban environ-ment and affect it. They can create urban centers
Guerrila gardening, San Francisco
park(ing) day
Moss Your City, London
h p://inhabitat.com/tag/guerrilla-gardening/
Urban Action
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FlorenceSymbol
Icons
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Icons
The more an Icon is being imitated and interpretated, the more validated it gets
Florence
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Tourists
Paratisism
Relationship=mutual paratisism
Host/parasite
Inhabitants
Florence
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Tourists-Inhabitats
Parasitism is a type of symbiotic relationship be-tween organisms of different species where one organism, the parasite, benefits at the expense of the other, the host. Traditionally parasite re-ferred to organisms with lifestages that needed
more than one host
Paratisitism
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Wheat rust
Wheat rust is fungal disease that effects wheat, barley and rye
stems, leaves and grains
Paratisitism
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Paratisitism architecture
Za Bor architects
Paratisitism
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Paratisitism architecture
Evolo competition
Paratisitism
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PavilionDefinition
Pavilion may refer to a free-standing structure sited a short distance from a main residence, whose architecture makes it an object of pleasure. Large or small, there is usually a connec-tion with relaxation and pleasure in
its intended use.
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h p://alvarosizavieira.com/2005-serpentine-gallery
Serpentine is an art gallery in central London. The Gal- lery annually commissions international architects of
worldwide acclaim to design a pavilion on the gallery’s lawn that provides a unique showcase for contemporary
.architectural practice
Pavilion (Alvaro Siza and Souto Moura (serpentine 2005
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PavilionAlvaro Siza and Souto Moura (serpentine 2005)
The pavilion is built out of ribs and looks or-ganic and almost living.It is built from organic material and integrates with the surrounding park harmoniously.The building also demon-
strates that contemporary design and technology can coexist with traditional construction tech-niques. The roof and walls made of corrugated
built with Arup’s technological advances -the structure consists 427 timber combined together
and create a surprising gallery rising to 17 meters height. This is a mutual support system
that uses male female connectors to provide rigid-ity and stability to the structure.
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PavilionRibs Structure
Horizontal Ribs Verticale Ribs
Lazer Cut
Notch
The notches width equals the material thickness
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A thought...
Paratisitism
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Thoughts
Paratisitism