My story starts 3,000 miles away from here. · 11/07/2013 · My story starts 3,000 miles away...
Transcript of My story starts 3,000 miles away from here. · 11/07/2013 · My story starts 3,000 miles away...
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My story starts 3,000 miles away from here.15 years ago.
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So we built an innovation lab.
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And we failed.Miserably.And visibly.
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GPSTrimble
Digital photographyKodak
Superior serviceMercedes-Benz
E-businessIBM
Web-based servicesHP
Radical retailNike
AmazingexperiencesDisney
The new officeHerman Miller
Digital moneyPayPal
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The world’s largest innovation lab. (Just next door in The Allen Room.)
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(Now, for a really quick tour.)
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Lesson #1:
Have everyone operating off of the same definition of innovation.
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Innovation.To challenge the status quo by fusing & to create new value.
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Innovation.To challenge the status quo by fusing & to create new value.
ART SCIENCE
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Innovation.To challenge the status quo by fusing & to create new value.
LOGICAL EMOTIONAL
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Innovation.To challenge the status quo by fusing & to create new value.
THE NEW THE OLD
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Innovation.To challenge the status quo by fusing & to create new value.
THE INSIDE THE OUTSIDE
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FUSION
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Lesson #2:
Develop a curious mindset.
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CURIOSITY
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Lesson #3:
Get clear on why and how you’re going to change the status quo.
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NEED
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PROVIDING KNOW-HOWAND INSIGHT
GOODS AND
SERV
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IN
VENTI
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RELATIONSHIPS
ENABLIN
G FULFILLING
NEED
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PROVIDING KNOW-HOWAND INSIGHT
GOODS AND
SERV
ICES
IN
VENTI
NG
RELATIONSHIPS
ENABLIN
G FULFILLING
NEED Creating a new value equation
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PATTERN
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Lesson #4:
Master the ripple effect.
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PROFIT-OBSESSION.
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Lesson #5:
Learn to harness diversity of thought. (And everything else.)
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THE GENERATORARCHETYPE:
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THE ITERATORARCHETYPE:
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THE TECH GURUARCHETYPE:
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THE CUSTOMER ANTHROPOLOGIST
ARCHETYPE:
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THE PRODUCERARCHETYPE:
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THE VISIONARYARCHETYPE:
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THE COMMUNICATORARCHETYPE:
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THE ROADBLOCK REMOVER
ARCHETYPE:
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THE FUTURECASTER ARCHETYPE:
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VARIANCE
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Lesson #6:
Build innovation traits into your culture.
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CULTURE
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Lesson #7:
Realize that life is a perpetual prototype.
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BRAVERY
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FUSION.CURIOSITY.PATTERN.
PROFIT-OBSESSION.VARIANCE.CULTURE.BRAVERY.
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These, and 31 other lessons, next door...
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FORTUNE PRESENTS
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