My space deck
Transcript of My space deck
1 © 2010 Deutsch Inc. All materials proprietary and confidential.
My Space Advertising
2 © 2010 Deutsch Inc. All materials proprietary and confidential.
Advertising Opportunities include:
Home page takeovers – overlays, roadblocks, skins
Banner ads – ROS on content channels
Sponsorships – Online music video overlays, pre-roll billboards, custom opportunities
Offline event sponsorships – concert sponsorships with co-branded promos
Beyond Advertising:
Create a branded community on MySpace
MySpace Advertising Opportunities
MySpace is an online community that allows users to meet their friends, their friend’s friends, share photos, journals and interests and grow their network. MySpace houses a large inventory of entertainment for its users including music, music videos, as well as original, licensed (off-TV) and user-generated video programming.
MySpace approaches advertising as a typical online portal, with standard ads, home page takeovers and custom sponsorships available. MySpace ads can be “hyper-targeted” by user interest, geography or demographics.
3 © 2010 Deutsch Inc. All materials proprietary and confidential.
MySpace Advertising Opportunities: Home Page Takeover
Standard Roadblock
• 100% share of voice for a day
• 300x250 Medium Rectangle near login box and key content
• Optional 620x50 Companion Strip unit remains visible below the fold
Marquee without Skin
• Larger 960x250 unit
• Optional 620x50 Companion Strip unit remains visible below the fold
Marquee Roadblock and Skin Marquee Roadblock and Overlay
• Dominates home page
• Larger 960x250 unit with static or animated skin
• Optional 620x50 Companion Strip unit remains visible below the fold
• Takes over home page
• Overlay launches automatically (1x/day/user frequency cap)
• User may initiate subsequent exposures
• Can include animated or static skin
4 © 2010 Deutsch Inc. All materials proprietary and confidential.
MySpace Advertising Opportunities: IAB Standard Ads
5 © 2010 Deutsch Inc. All materials proprietary and confidential.
MySpace Advertising Opportunities: Content Sponsorship
Toyota Tuesdays Download (free song)McDonald’s Dollar Menu Music Video
Overlay/pre-roll Billboard