Background

Effective content marketing can boost brand

awareness & increase engagement for a brand.

Well planned content is vital to both B2B & B2C

companies. With detailed & easy to use insights,

brands can improve their content strategies &

grab eyeballs on social media.

How do we use My Socialtools?

Socialtools is useful for brand managers and

agency account teams wherever brands have

accounts on Facebook, Twitter, YouTube or

Instagram. It can be used to show how any brand

is performing versus competitors and category

norms.

Compare Brands

We compare performance of other brands in the

same industry to determine a brand’s progress

on social media & incorporate a better content

strategy. MST provides an option to compare

metrics of 40 brands at once on all supported

platforms for better analysis.

MST Advantage

MST gives immense social insights to marketers

across various brands of the same industry.

Marketers use these insights to create campaign

and content strategy for greater impact.

What is My Socialtools?

Socialtools is a global app for Publicis Groupe companies and their clients. It

helps us evaluate the performance of a brand with the help of charts and also

create customized dashboards of charts, for single or competitive brand

evaluation.

Best Features

Social Platforms Supported – Facebook; Twitter; YouTube; Instagram

1. Rank Brands –It enables brand ranking based on the number of fans,

active users, frequency, likes, comments, shares, score, and Activation

rate to evaluate your brand’s performance with their competitors.

2. Search brands – Allows you to search brands based on categories &

macro categories ensuring easy segregation based on different

industries. For example, Category: Travel & Tourism & Macro category

like airlines or hotels etc.

3. Create custom dashboards –The tool enables one to create custom

dashboards for each of your brands & add required metrics of the brand

or its competitors to one specific dashboard allowing for easy

segregation of information.

PERSPECTIVE:

MySocialtools - Brand Evaluation

What differentiates MST from other tools?

MST gives a detailed over view of the brand

content on social media. Some of the metrics

give a breakdown of the account information on

an hourly & daily basis for all the platforms

supported. This helps to decide timings to post

updates to attract most traffic for that particular

account.

4. Easy to use interface - MST not only provides metrics for detailed

analysis, it increases efficiency by explaining every metric in each chart.

One can also add individual charts to dashboard &export them in

excel/power point.

Key Metrics for Reporting

Twitter –

1. Peak of User @mentions/hash tag: Breakdown on an hourly & daily basis

to enhance post timings based on certain themes& track hash tags used

by the brand during a contest.

2. Engagement rate trend

3. CM Tweets vs. Re Tweets: Ratio of tweets vs. re-tweets on an hourly &

daily basis will determine content that attracts more engagement.

YouTube –

1. Total views trend: use this metric to get a big picture of video

2. Likes/dislikes ratio trend: keep a track of response on your videos

3. Score trend: daily trend of channel score to help judge the quality

of interaction & engagement based on the community size.

Facebook –

1. Active Users: This chart can help judge the quality of

engagement on the brand page

2. Fans Duplication Across All Pages: We can use this metric to

target the audience on their interests for an ad campaign, as

well as during contests or new campaigns to receive more engagement

3. CM posts vs. fan comments: This metric will determine content that

attracts more engagement

Instagram –

1. Followers Duplication: We can use this metric to target the audience

on their interests for an ad campaign, as well as during contests or

new campaigns to receive more engagement

2. Score and Score Trend: We can use this metric to compare brands

based on their score. We can show the score trend of a brand

especially during contests