1. Introducing a New ProductTitle

2. Title 3. 4. 5. FulfillingCustomer NeedsDescribe the main attributes of the productLink the product attributes to customerneeds 6. Cost AnalysisIndicate the financial advantages for thecustomerCompare quality and price with those ofthe competition 7. Strengths and AdvantagesSummarize the special features andadvantages of the product beingintroduced 8. Next Steps of ActionExplain the steps that now need to betaken