Tbex 2013 Toronto Creative Pitching for Experienced Travel Bloggers
My Pitching Bloggers talk May 2012 (Guest Lecture for SFU Public Relations Program)
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Transcript of My Pitching Bloggers talk May 2012 (Guest Lecture for SFU Public Relations Program)
Pitching Bloggers The Right Way
Raul PachecoChief Content Creator, Hummingbird604.com
http://hummingbird604.comhttp://www.facebook.com/hummingbird604Http://www.twitter.com/hummingbird604
http://gplus.to/[email protected]
SFU PR ProgramMay 3rd, 2012
Hashtag: #hb604sfu
Credit: Rob Cottingham (Social Signal, Noise To Signal)
My background
By day I'm an academic
By night I'm a socialite
What do I write about?
What else do I write about?
I write about...
Travel and tourism Food Wine Music/Dance/Theatre Entertainment Queer issues Non-profits Cancer Mental health HIV/AIDS Homelessness
In a nutshell, I'm a travel and lifestyle blogger with an academic slant.
While I have a PhD in environmental studies, I rarely blog about environmental issues anymore (mostly because I put those on my research blog, http://www.raulpacheco.org/blog
I don't cover the Canucks, nor Real Housewives of Vancouver. And I think Snooki's pregnancy is a presage of the world's perils.
How do you pitch bloggers?
I'm going to my PREVIOUS presentation here...http://www.slideshare.net/raulpachecov/pitching-bloggers-101-guest-lecture-at-simon-fraser-university-pr-program
Know my name
Don’t EVER do this.
Know my blog
Local PR company: “We didn’t even know that you blogged about the arts”
Know my fellow bloggers
Know my rules
Disclosure and transparency
My readers are my priority
Photographers need to be credited
Send me visuals
Accept that I have very limited time
Follow up, because I receive hundreds of emails
Know my fields
Food and wine
Nightlife
Travel
Lifestyle
Dance
Theatre
Non-profits
Unique, unconventional stuff
Build a relationship with me
Build community WITH me
Show me you care about the community
Three additional tips...
Train your interns. Your interns are an extension of you. They need to
behave equally professionally to how YOU would behave.
Your interns should reflect your image. And yes, I know it takes a while to train them, but I did it and so should you.
Three additional tips...
Follow the rules uniformly (and don't lie)
If you say X “can't be done” don't go and offer X to blogger Y. Because the rest of the blogging world is going to find out. And your PR company will lose its reputation.
Three additional tips...
Don't break down the rapport you've already established
If the blogger tells you they don't like non-targeted press releases, and you've done specific, tailored pitches... don't revert back to blanket press releases!
Make sure your pitches are always targeted to the right people. Even after you've had success.
More resources:
On my site, search for the following posts/pages:
4 additional thoughts on pitching bloggers and online influencers
http://hummingbird604.com/pitch-me/ (My Pitch Me page)