my Personal Health RecordConsumer Education Campaign

Prepare. Progress. Protect.

• myPHR.com is a web-based resource designed to help consumers better understand and manage a personal health record

• Provides information on how to obtain medical records, privacy rights, downloadable personal health record forms and a step-by-step guide to creating a PHR

• AHIMA does not sell a PHR product or endorse vendors

WHAT IS MYPHR?

• Increase public awareness and understanding of the issues surrounding personal health information and health records.

• Provide individuals with the information they need to better manage their personal health information and to encourage them to maintain a personal health record (PHR) in order to help improve the quality of care they receive.

• Create greater public awareness of the HIM profession and the important role HIM professionals play in effective management of personal health information needed to deliver quality healthcare to the public.

OBJECTIVES

CAMPAIGN COMPONENTS

• myPHR.com

• Grassroots efforts• Community presentations,

health fairs, local partnerships

• Campaign Partnerships• Link sharing, guest bloggers

myPHR.com features:

Tools and resources, including free PHR forms

Step-by-step guide to creating a PHR and information a PHR should include

Valuable information about privacy rights

News specific to PHRs and health information

Success stories from other PHR users

Events calendar for nationwide health-related activities

MYPHR.COM CONTENT

Parents

Seniors

Students

Chronically ill

Travelers

Athletes

Caregivers

Military Families

Physicians

New!

New!

AUDIENCE SEGMENTS

DID YOU KNOW?

The Agency for Healthcare Research and Quality (AHRQ)

showed that just 12% of American adults are health

literate at a level that allows them to manage their care.

MYPHR.COM HEALTH LITERACY PAGES

Health literacy is “the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.” -- Healthy People 2010

myPHR.com Health Literacy pages:

What is Health Literacy?

Glossary of terms

Patient Status Definitions

Health Literacy Resources

HEALTH LITERACY RESOURCES

The federal Agency for Healthcare Research and Quality

Build your own question list

Tips to prevent medical errors

How to be prepared for appointments

Interaction Checker (Drug Digest)

Deciphering Medspeak – Medical Library Association

Pathways to Empowerment-- Center for Patient Partnerships

NEW MYPHR ACTIVITY

Health Information Bill of Rights

Growing online presence

Increasing Spanish resources