My personal brand duck tape rev 3

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Transcript of My personal brand duck tape rev 3

  • 1. Opening VideoDuct Tape SOCIALNOMICS 1
  • 2. You Created Your New Video Now What? presented by Bill Goldsmith Productions A Video Strategy, Marketing & Communications Partnercopywrite 2011 bill goldsmith productions 2
  • 3. The single biggest problem with communication is the illusion that it has taken place. George Bernard Shaw 3
  • 4. Video Centric Future ! Here are some moves going on amongst the GIANTS in the technology industry:Cisco : Purchased WEBEX in 2007 for 3.2bGoogle: Closes deal YESTERDAY on Motorola $12.5 BMicrosoft: 350 M Windows 7 devices shipped in 2012Apple: At $ 183 B the most valuable Brand in historySteve Ballmer: Our new plan is to open new Microsoft stores next to or near existing Apple Stores 4
  • 5. Why Videos?CISCO predicts that*by 2015 Internet video will account for over 62 percent of consumer Internet traffic. 5
  • 6. Cisco Video 6
  • 7. Why Video?*It would take over 5 years to watch the amount of video that will cross global IP networks every second in 2015. Every second, 1 million minutes of video content will cross the network in 2015.*Internet B to B video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015, not including the amount of video exchanged through P2P file sharing. 7
  • 8. Why Video?*YOU TUBE is #3 behind GOOGLE and FACEBOOK as a Search Engine (alexa.com)* Amongst rumors that Google and Facebook are talking, Microsoft purchased Skype for $8.5 billion in May 2011. 8
  • 9. Why VideoAsk Yourself: Where are you in the mix of using Video Marketing as an impactful strategy in your business? 9
  • 10. Marketing with Video Web site welcome page Video Email push message to data base Video Blog to everyone Video in Constant Contact Newsletter LINKEDIN Facebook You Tube 10
  • 11. Adding Video to Your Marketing tool boxIncreases your Power, Influence and Attraction Inspire response within 48hrs 80% of the time (Jupiter Research) Offers a return of 280% higher than traditional direct email. (Gartner Research) Increases Average Dollar Sale ( Forrester Research) Increase Referral Potential ( Duct Tape Marketing) 11
  • 12. Email & Video the Perfect PairEffective in maintaining existing Relationships: 78% customers look forward to email from frequented business (AOL survey) 66% said emails generated in existing relationship formed the basis for best customer service (AOL survey) Its easier and cheaper to sell to an existing customer (Bain & Co.) Increase the Number of Transactions, more reasons to do business with you 12
  • 13. Dan Caramanico 13
  • 14. Video move us and allow us to feel Video CreatesEMOTIONAL INTELLIGENCE 14
  • 15. 15
  • 16. 7 Keys to Boost Sales through Video Marketing & Communication P. E. R. S. O. N. A 16
  • 17. #1 PERSONAL Get in front of YOUR audienceGenerate Face Time with you clients Know, like, trustCONDUCT BUSINESS WITH EACH OTHER Referral Marketing 17
  • 18. #2 ENGAGEEmotions move people, gets them engaged & enrolledCreate Heart Share and Mind Share 18
  • 19. #3 REAL Communicating your Sincerity and PassionYou become Reachable, Expressive, Authentic & Likeable 19
  • 20. #4 SAVVY *Leading edge technologyand you are using it to deliver your thought leadership 20
  • 21. #5 O-WOW! Aha Moment effect that gets ATTENTIONUnique Differentiator allows you to stand out from the crowd 21
  • 22. #6 Non-verbal communication 55% non-verbal ( email)))))))))))))) 38% vocal ( Phone) 7% verbal ( Face to Face) 22
  • 23. #7 AUDITORY VISUAL KINESTHETICYou are accessing different Learning Modalities 23
  • 24. 7 Keys to Boost Sales through Video Marketing & Communication Personal - get in front of your audience Engage emotions move, engage and enroll Real communicating your sincerity and passion Savvy cutting edge technology and you are using it O-WOW effect gets attention Non-verbal communication (55% non-verbal-38% vocal-7% verbal) A as in V-A-K 24
  • 25. REMEMBER Videos are PERSONAL POWERFULand it gets you FACE-to-FACE 25
  • 26. Toms Help Desk 26
  • 27. The Magic of Three -the secret formula-To Boost Your Sales, Video Marketing Tactics Rules Of The Game 27
  • 28. The Magic of Three -the secret formula- 2. Strategy And Structure- You need an over aching strategy & a plan of what you want to communicate, and how often 28
  • 29. The Magic of Three -the secret formula- 2. Consistency-Youve got to be consistent-Marketing i