My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in...

27
… the place where the brains of leading companies and ins5tu5ons create the future of business and business for the future.

Transcript of My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in...

Page 1: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

…theplacewherethebrainsofleadingcompaniesandins5tu5onscreatethefutureofbusinessandbusinessforthefuture.

Page 2: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

March2010 2

MynameisIngoWalterscheid,responsibleforthedevelopmentofDesignCityinKolding,Denmark

CopyrightDesignCityVestA/S2011

Page 3: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

Wherethef…ckisKolding?

October2010 CopyrightDesignCityKolding2010 3

✪

Page 4: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

Theli@leMermaidinCopenhagen

October2010 CopyrightDesignCityKolding2010 4

Page 5: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

HansChrisBanAndersen,thepoet

October2010 CopyrightDesignCityKolding2010 5

Page 6: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

Thelargestproducerofwindturbines

October2010 CopyrightDesignCityKolding2010 6

Page 7: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

Mostimportantofallskills…educaBon!

October2010 CopyrightDesignCityKolding2010 7

Page 8: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

WhyaplacelikeDesignCityKolding?

•  Businessandsocietyarefacingheavyshocksduetoeconomic,environmentalandsocialcrisis

•  Itstartedwiththeshockofglobalwarming.The„InconvenientTruth“aboutseriousclimatechangepublishedbyAlGorewasfollowedbytheeconomiccrisisofourbusinessandfinancialsystem.

Weareconfrontedwithglobalproblemssuchas

•  Climatechange•  ExplodingpopulaUon•  ExUncUonofspecies•  PeakOil•  Scarcityofwater,soilandmanyotherresources

  DCKshowsawaytousebrainandbusinesstosolveglobalproblems  DCKshowshowtomakegoodbusinessinthefuture

March2011 CopyrightDesignCityVestA/S2011 8

Page 9: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

Willwestartthefuturelikethis?

October2010 CopyrightDesignCityKolding2010 9

Page 10: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

Wewillbeabout9billionpeopleby2050…

October2010 CopyrightDesignCityKolding2010 10

Page 11: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

October2010 CopyrightDesignCityKolding2010 11

Howcanwefeedourfuture?

Page 12: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

Howtosolveproblems,makegoodthingsandsBllmakebusiness?

Themodern,globalsocietywithitsgrowingdemandsanditsgrowingpopulaUonoffersgreatopportuniUestothoseplayerswhodevelopandprovidesustainableproducts,smarterserviceandbeZertechnique.

SoluUonsforthefuture

CompaniesandorganisaUonsthatwanttosaUsfynewmarketsandwhoarewillingtoinnovatefindtheirthinkandacttankintheheartofDenmark.

InDesignCityKolding

DCKisbasedontheconceptofsustainabledesignhZp://en.wikipedia.org/wiki/Sustainable_designDCKisinspiredbytheCradletoCradleprinciplehZp://en.wikipedia.org/wiki/Cradle_to_Cradle_DesignDCKasathinkandacttankisbasedonDesignThinkinghZp://en.wikipedia.org/wiki/Design_thinking

March2011 CopyrightDesignCityVestA/S2011 12

Page 13: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

It’suptous…let’sdoittogether…!

October2010 CopyrightDesignCityKolding2010 13

Page 14: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

TheVisionforcreaBngDesignCity

March2011 14

DesignCityistheplacewherethebrainsofleadingcompaniesandinsUtuUonsworktocreatethefutureofbusinessandbusinessforthefuture.InDesignCitywerealizeaholisUcecodesigncentreforthesustainablewaywehavetodevelop,tocreateafutureformankindamongallotherspeciesonthisplanet.

DesignCityistheincubatorforsmartsoluUons,cleantechnologiesandanewwayofcooperaUon.TobepartoftheconceptofDesignCitymeanstobepartofaninternaUonalfellowshipwiththeaimof:

• Developingnewbusinessstrategiesandneweconomicpower• CreaUngnewandsmarterproductswithposiUveimpactfollowingthecradle‐to‐cradleprinciples• UsingmarkeUngstrategiestocarrysustainablesoluUons,serviceandproductsintoaglobalizedworld• ConverUngCSRstrategiesintoeconomics• FindingnewsoluUonsfortheproblemsofmankind

CopyrightDesignCityVestA/S2011

Page 15: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

TheRealisaBon

March2011 15

BuildinghasbeenstartedinDesignCityasaplacewhereallcompanieswithanecoandsustainableapproachcanfindaplace.

•  InbuildingsthatareconstructedwiththelatestsustainabilityKnow‐howandinaecodesignconceptofleadingprotagonists

•  InanetworkofinsUtuUonsandcompanieswithclosecontactBetweenuniversity,designcollege,businessandconsulUng.

•  Inaspaceofinterdisciplinary,openmindandthespiritofcooperaUon

•  Inaglobalvillagerelatedtonatureandtechnology•  InaregionwithbeauUfulnature,people,connecUon

toBalUcandNorthSeaetc.•  Inalaboratoryfornewconceptsinfood,mobility,energyetc.

CopyrightDesignCityVestA/S2011

Page 16: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

October2010 CopyrightDesignCityKolding2010 16

Page 17: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

SpaceforsustainableinnovaBon,clusterbuildingandservices

March2011 17

• On22halandintotalforbuildings,greenpreservaUonandmarineareas• About100.000m2forpublicandprivateoffices,labs,services,educaUonandprivateresidences

• CerUfiedaferGreenMasterPlan&BuildingStandard• Solarpowered,waterpreservaUon,greentechinfra‐structureandembeddedbiodiversityprogram.

CopyrightDesignCityVestA/S2011

Page 18: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

SpaceforanewLifestyle

March2011 18

Besidethespacefornewbusiness,alsoafutureprivatelifestylewillbepartofDesignCity.ResidenUalhomeswillwelcomefamiliesfromabroad,aninternaUonalschoolisavailableinKoldingalreadyandacombinedinternaUonalkindergartenandnurseryhomeareplanned.Thesurroundinggoodlocalbusinessandpublicnetworkwillalsobehelpfultoprovidecontactstoofferjobsforspouses.

CopyrightDesignCityVestA/S2011

Page 19: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

EducaBonandResearch

KoldingprovidesschoolsanduniversiUessituatedinthe

nearbyareaofDesignCity:

•  UniversityofSouthDenmark•  DesignSchoolKolding

•  IBCInternaUonalBusinessCollage

LeadinginternaUonalUniversiUesandInsUtuUonswill

partnerupandestablishliaisonofficesorwholeenUUes

providingquickaccesstoresearchandknowledge…

March2011 19CopyrightDesignCityVestA/S2011

Page 20: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

Animportantexample…

HassoPla@nerInsBtute

•  SciencepatronProfessorHassoPlaZnerisco‐founderandchairmanofthesupervisoryboardoftheglobalsofwarecompanySAP.In1999heendowedthePotsdamHasso‐PlaZner‐InsUtuteforITSystemsEngineering.In2007itwasexpandedbytheHPISchoolofDesignThinking.TheinsUtuUoncooperatescloselywiththeHassoPlaZnerInsUtuteofDesignatStanfordUniversityinPaloAlto(“SiliconValley“).ThelaZerisalsoknownas“d.school”andispartoftheStanfordSchoolofEngineering.

March2011 20

Source:Hasso‐Pla=ner‐Ins5tut

CopyrightDesignCityVestA/S2011

Page 21: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

Anotherimportantexample…

•  CradletoCradleDesign(someUmesabbreviatedtoC2C,orCradle2Cradle,orinsomecirclesreferredtoasregeneraUve)isabiomimeUcapproachtothedesignofsystems.Itmodelshumanindustryonnature'sprocessesinwhichmaterialsareviewedasnutrientscirculaUnginhealthy,safemetabolisms.Itsuggeststhatindustrymustprotectandenrichecosystemsandnature'sbiologicalmetabolismwhilealsomaintainingsafe,producUvetechnicalmetabolismforthehigh‐qualityuseandcirculaUonoforganicandsyntheUcmaterials.Putsimply,itisaholisUceconomic,industrialandsocialframeworkthatseekstocreatesystemsthatarenotjustefficientbutessenUallywastefree.Themodelinitsbroadestsenseisnotlimitedtoindustrialdesignandmanufacturing;itcanbeappliedtomanydifferentaspectsofhumancivilizaUonsuchasurbanenvironments,buildings,economicsandsocialsystems.

•  Thecurrentmodelisbasedonasystemof"lifecycledevelopment"iniUatedbyMichaelBraungartandcolleaguesattheEnvironmentalProtecUonEncouragementAgency(EPEA)inthe1990sandexploredthroughthepublicaUonATechnicalFrameworkforLife‐CycleAssessment.InpartnershipwithBraungart,WilliamMcDonoughreleasedthepublicaUonCradletoCradle:RemakingtheWayWeMakeThingsin2002,whichisaneffecUvemanifestoforCradletoCradleDesignthatgivesspecificdetailsofhowtoachievethemodel.

March2011 21

Source:Wikipedia

CopyrightDesignCityVestA/S2011

Page 22: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

AKeyforSucces:TheDesignCityClusterModel

DesignCityVestA/S,foundedasacommercialcompany,isestablishedtoservetheirshareholder.

TheaimofthecompanyistobuildupDesignCityinthe“KoldingÅpark”asasustainableareaandsellorrentouttheplannedbuildingsandparcels.

TocreateaneededbusinessmodelforDesignCity,whichgenerateslotsofprospectbuyersorrenters,

TheDesignCityCluster

wasinvented!

March2011 22CopyrightDesignCityVestA/S2011

Page 23: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

SocietyandSocialCluster

FoodandAgroCluster

EducaUonCluster

DesignandMaterialCluster

EnergyandMechatronic

Cluster

MobilityandLogisUcCluster

GreenBuildingCluster

ConsulUngCluster

HapUcandBionicCluster

TesUngandCerUficaUon

Cluster

MediaCluster

FinancingCluster

DCVBulidingParcel

F

DCVBulidingParcel

G

DCVBulidingParcel

H

DCVBulidingParcel

I

DCVBulidingParcel

J

DCVBulidingParcel

K

DCVBulidingParcel

L

DCVBulidingParcel

M

DCVBulidingParcel

N

DCVBulidingParcel

O

DCVBulidingParcel

P

DCVBulidingParcel

E

Page 24: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

SocietyandSocialCluster

FoodandAgroCluster

EducaUonCluster

DesignandMaterialCluster

EnergyandMechatronic

Cluster

MobilityandLogisUcCluster

GreenBuildingCluster

ConsulUngCluster

HapUcandBionicCluster

TesUngandCerUficaUon

Cluster

MediaCluster

FinancingCluster

TherearetwotypesofClusters:1)  TheBasicClustersprovidesallneededknowledgeandresearchforthefuture

developmentofDesignCity2)TheThemeClusterhastheaimtomaintainthemesofimportantcharacterforthe

futuredevelopment

ConsulUngCluster

FoodandAgroCluster

Page 25: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

•  Bepartintheleadingbusinesscommunityofthe21stcentury

UnUlnowhighlyspecialisedexpertsofacertainareahavemettodeveloptopideas,technologiesandproducts.TodayitisonlypossibletogetanswerstotopissuesthroughmulU‐disciplinarycooperaUon.DesignThinkCityKoldingistheopenspacewhereselecteddisciplinescanbelocatedinsuchwaythatcross‐systeminteracUonswillleadtonewsoluUons.

•  Don'tmissthechancetomakegoodbusiness–forasustainablefutureofmankindandyourbusiness.

March2011 25

Whataboutyou…

CopyrightDesignCityVestA/S2011

Page 26: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

March2010 26

Thankyouforyoura@enBon…!

CopyrightDesignCityVestA/S2011

Page 27: My name is Ingo Walterscheid, - Ecosummit · Cradle to Cradle: Remaking the Way We Make Things in 2002, which is an effecve manifesto for Cradle to Cradle Design that gives specific

Contact

DesignCityVestA/S

Stenderupvej60

DK‐6092Bjert

Denmark

Web:www.DesignCityKolding.dk

Int.MarkeBng&DesignOffice:

EcoFITTA/SMr.IngoWalterscheid

Phone: +4551884050(mobile)

E‐Mail: [email protected]

March2011 27CopyrightDesignCityVestA/S2011


1440 day 1 Ecosummit v use

1440 day 1 Ecosummit v use

Do wind 1240 Kanopoulus - ECOSUMMIT

Do wind 1240 Kanopoulus - ECOSUMMIT

Apresentação do PowerPoint - ECOSUMMIT

Apresentação do PowerPoint - ECOSUMMIT

Cradle To Cradle Kort

Cradle To Cradle Kort

MRFs and Local Governments: Building Las8ng and Effecve ... · MRFs and Local Governments: Building Las8ng and Effecve Partnerships Sco@ Mouw ... Material % of 1 MRF ton Price/ton

MRFs and Local Governments: Building Las8ng and Effecve ... · MRFs and Local Governments: Building Las8ng and Effecve Partnerships Sco@ Mouw ... Material % of 1 MRF ton Price/ton

EcoMachines Incubator Ecosummit London 2014

EcoMachines Incubator Ecosummit London 2014

Cradle to Cradle

Cradle to Cradle

Cradle 2 Cradle

Cradle 2 Cradle

Composil, Cradle to Cradle

Composil, Cradle to Cradle

ECO 15 AWARD - Ecosummit€¦ · ECOSUMMIT Prize Money: € 1.000,00 Early Stage Startup 2. Silver Medal Ecosummit Award 2015 Certificate - Berlin, 19 May 2015 -

ECO 15 AWARD - Ecosummit€¦ · ECOSUMMIT Prize Money: € 1.000,00 Early Stage Startup 2. Silver Medal Ecosummit Award 2015 Certificate - Berlin, 19 May 2015 -

Ecosummit, Berlin Leading solutions for biological wastewater

Ecosummit, Berlin Leading solutions for biological wastewater

Ecosummit - Fostering the Smart Green Economy

Ecosummit - Fostering the Smart Green Economy

Understanding “Cradle to Cradle”Cradle to Cradle Certification Products meeting rigorous environmental, safety and transparency standards can receive Cradle to Cradle® certification.

Understanding “Cradle to Cradle”Cradle to Cradle Certification Products meeting rigorous environmental, safety and transparency standards can receive Cradle to Cradle® certification.

Cradle to Cradle Design

Cradle to Cradle Design

Cradle to Cradle - agenda21-unterhaching.de · Cradle to Cradle ty 100 0 Cradle to Grave Recycling to secondary products Recycling to primary products . Cradle to Cradle® Zertifizierung

Cradle to Cradle - agenda21-unterhaching.de · Cradle to Cradle ty 100 0 Cradle to Grave Recycling to secondary products Recycling to primary products . Cradle to Cradle® Zertifizierung

Cradle to Cradle Es

Cradle to Cradle Es

Cradle to Cradle Verpakken

Cradle to Cradle Verpakken

Pivong Toward the Evidence: Building Effecve Global ...

Pivong Toward the Evidence: Building Effecve Global ...

Sponsor Presentation - Ecosummit · Ecosummit is the Smart Green Business Network fostering marketing and business development among investors, startups, corporates and utilities.

Sponsor Presentation - Ecosummit · Ecosummit is the Smart Green Business Network fostering marketing and business development among investors, startups, corporates and utilities.

Effecve Field Theory of Dissipave Fluids

Effecve Field Theory of Dissipave Fluids