Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury
My Magic Wand
Transcript of My Magic Wand
1. Plug included outlet adapter into the wall
Outlet Adapter
2. Plug the appliance cord into the adapter
• $25.00 is the ideal price
• Very kid friendly and safe
• Average purchase rating: 3.9/5
• Popular with non-targeted users
• Parents don’t want over stimulation at night
Parental controls
• Parents don’t want extraneous parts and batteries
Rechargeable power supply
• Target users like to change princess costumes
Reusable stickers like “costumes” for wand
• Girls age 5-7• Currently buy into
Disney Princess™
franchise• Engage in pretend
play and dress-up• Have
lamps, stereos, fans, etc.
• Highly responsive market
• Large Toy Retailers– Toys’R’Us,– Wal-Mart– Target
• Small Toy Franchises– Toys & Co.– Learning Express
• Specialized Retailers– Children’s Furniture Stores– Children’s Museum Stores
• Traditional Channels:
– TV Commercials
– Magazines
– Trade Shows/Publications
• TV Advertising will be our largest channel –Nick Jr., Disney Junior, and PBS Kids
• Magazines – Targeted towards parents –Family Magazines
• Disney Resorts:
– Princess Hotel Room Giveaway
• Day Care Facilities
• Wand Personalization
– Online Portal
– Limited Edition Stickers
• Room Makeover Contests
• Stay in “princess dream suite” in the Cinderella Castle
• Integrate My Magic Wand into room
• Given away to little princesses and their families
• Sticker Sheets
– Similar to Avery-Dennison products
– Print at home
• Create sticker designs via safe, online portal for kids and parents
– Add name, princess characters, etc.
– Print out on inkjet printer
– Re-stickable so infinitely personable
• Limited edition stickers in
child food products:– Cereal
– Danimals yogurt
– Disney Princess fruit snacks
• “Ultimate Disney Princess Room” Sweepstakes– Sponsored by product
– Winners receive My Magic Wand