my laptop my soulmate
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![Page 1: my laptop my soulmate](https://reader034.fdocuments.net/reader034/viewer/2022052214/559c78b31a28abcf588b4716/html5/thumbnails/1.jpg)
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Persepsi negatif tentanglaptop acer, yaitu mudahrusak.
Sampai-sampai adabercandaan yang menyebutkan acersingkatan dari “Awas Cepet Rusak”
Problem
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Tidak ada laptop yang mudah rusak yang adahanya penggunaanlaptop yang benar danyang tidak
Acer menempati posisi1 penjualan notebook di indonesia sejak2005-2011
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Menyadarkan masyarakatuntuk merawat laptopnyadengan baik.
Mengubah persepsinegatif terhadap produkacer
Communication objective
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Setiap orang menyimpanhal-hal berharga yang takternilai di dalam laptop seperti foto-foto, data-data penting, dan lain sebagainya sehingga terdapat hubunganemosional antara laptop dengan pemiliknya.
Insight
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Usia: 18-25 tahun
Geografis: Kota-kota besar diindonesia
SES: A, B
Psikografis: selalu update informasi, mudah menerimahal-hal baru, menyukai hal-halpraktis,
Target Audiens
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Key Message
rawat laptopmukarena ia menyimpanhal-hal yang berharga
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Buzzer
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