My Green World Pitch Deck
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Transcript of My Green World Pitch Deck
Natalie Kyriacou Director
Connecting People with Nature
My Green World is a platform for the public to link with charitable causes; revolutionizing the way that the international community
connects with wildlife, environmental, animal welfare and development issues.
Mobile App
Volunteer Program
16 Partner charities
Mobile Game Application
Official Launch: May, 2015
The Problem
Current models of mobile game applications are focused on destruction and demolition or have a strong zoo focus, glamourising animals as pets and wildlife in captivity. Users
spend hours each day playing games with no actual value, so why not give them a game with charitable and educational values?
The Solution: Gamifying Wildlife Conservation
Each action a user takes actually happens in REAL LIFE!
MIKO THE ORANGUTAN BORNEO ORANGUTAN SURVIVAL FOUNDATION
Accommodation
Meals
Country information
Transport
24 hour support
Certificates
International volunteer program
Volunteers sent to partner
charity bases
Unique hands-on
experiences with nature
Volun-TourismWeekly revenue: $80 per volunteer, per week
The Market
Over 75 Billion apps downloaded in
Apple store
1.6 Million people
volunteer abroad every
year
Total giving to charities in 2013: $335.17
bn
Environmental and wildlife charities: $9.72 bn
growth in 2013
Growth: Mobile App
90% of game revenue: Free
Apps!
Top ten grossing iOS apps: Games
Average revenue per download in Australia: $4.22
Downloads per app:
51, 613
2015 forecasted revenue for our app: $217,806
Blog: Revenue from ADS
Volunteer Program:
Cost-based model
APP: Freemium Revenue Model
Revenue Models
Our Charities: Collective reach of 2.6 million
Engagement
IN THE MEDIA• “Melbourne Campaigner,
Natalie Kyriacou heads to Zoo of Death”
• “My Green World Director, Natalie Kyriacou on wildlife crime”
• “The Palm Oil Dilemma” by Natalie Kyriacou
Wikipedia
Celebrity Ambassador
National Finalist: Global
Student Entrepreneur
Awards
Joy FM Radio StationTriple M Radio Station
Advertised on 20 websitesOnline blog and public speaking
2500 Facebook LIKES
2.6 million reach
The Team
Rob HanleyTravel Coordinator & Social Media Expert.
Natalie KyriacouDirector
Will MountainDirector of Business Operations
What We Are Looking For...
• Mentorship
• Investment
• Knowledge
• Awareness
• Guidance
www.mygreenworld.org