My Florida ReSource - March 2012

The monthly magazine of My Florida Regional MLSMarch 2012

Volume 1, Issue 10

Advice for “Green” (New) REALTORS® ALSO, “first sale” stories! page 13

Keys to

Success

“Don’t think you ought to know it – ask, ask, ask ques-tions. We all had to start and the best way to learn is from hands on teaching. So don’t be shy to ask for help.”

—Corlia MacDonald, Weichert Realtors Hallmark

“Always carry a flashlight, a roll of toilet paper, a granola bar and a gallon of water. You may not understand why now but when the time comes, you’ll be glad you were pre-pared and you’ll look like a rockstar agent.”

—Zahide Carcamo, Keller Williams Lake Nona

PLUSCE credits now available!

MLXchange 5.5

MFR listing areas top for Global Homebuyers

Ticket Giveaway!

page 6

page 9

page 21

page 30

March 2012

My Florida ReSource MagazineMarch 2012

Volume 1, Issue 10

My Florida Regional MLS (MFRMLS)555 Winderley Place, Suite 320

Maitland, FL 32751Tel: (407) 960-5300

Toll-Free: (800) 686-7451Fax: (407) 960-5450

About MFRMLSMy Florida Regional MLS is Florida’s larg-est multiple listing service with over 32,000

subscribers. Owned by 15 Shareholder REALTOR® Boards and Associations in

Central and Southwest Florida, MFRMLS offers a comprehensive suite of productiv-ity and marketing tools to professionals in

the real estate industry.

Positioning StatementMy Florida Regional MLS is the only real estate information resource that helps our members deliver quality service to their

customers by providing the tools and op-portunity to succeed in their profession.

2011-2012 MFRMLS OfficersBill Dryburgh, President

Melody Hall, President-ElectSteve Amburgey, Vice-President

Bob Grant, Jr., TreasurerAaron Chandler, Immediate Past President

MFRMLS ExecutivesMerri Jo Cowen, CEO

Jay Markell, CFO, COODeanna Rogers,

VP of Business DevelopmentCarole Burgess, VP of Administration

Jennifer Thompson-Kersting,VP of Sales and Marketing

Editorial StaffNatashia Ford, Editor

Doug Wise, Editor, Creative Director

In this issue...

In every issue...

Featured

Featured

9 MLXchange 5.5 - Downtime, Implementation and ActiveX Controls 10 Office Depot: Taking Care of Business...13 Advice for “Green” (New) REALTORS®

3 Training & Tips—February My Tips of the Week —Continuing Education credits now available!

7 Compliance Corner—Green Certifications: Reminder to Upload Proof—Reminder: Expected Closing Date

16 Resources—Top 6 Productivity Tips for New REALTORS®

21 Real Estate News—MFRMLS listing areas top in the country for Global Homebuyers—10 Hotspots for Global Homebuyers

23 Spotlights—Team Member: Michael Esposito, Data Services Specialist—Product and Services: Proxio

25 Commercial Real Estate News (presented by MFCRE)

—MFCRE congratulates Catylist on 10 years of service...—Seven Strategies to Get New Business Now

28 Around the House (an article for current and future homeowners)—8 Reasons Why You Should Work With a REAL-TOR®

30 Upcoming Events —TICKET GIVEAWAY!

www.MFRMLS.com March 2012 | My Florida ReSource | 2

MFRMLS PROPERTY REPORT & LINK

Online, interactive housing payments & lending info displayed side-by-side with property information on a new Consumer Report

Keeps customers on listings longer

You choose the lender to display

Interactive mortgage tool allows homebuyers to play ‘what if’ scenarios to address their financing needs

PROPERTY FLYER PROGRAM

The system creates detailed flyers with property listing information and acurate mortgage payment information

Created with one mouse click

Can be emailed or printed

Promotes both the Agent and chosen Loan Officer

RatePlug provides your prospective homebuyers with valuablepayment information specific to each property they view.

1.

2. Provides marketing material for your Open House functions or general display.

How does RatePlug helpAgents in today’s market?

FREE to MFRMLS Members!Visit www.rateplug.com/mfrmls to enroll

3.*Participating lenders pay a license fee.

3 | My Florida ReSource | March 2012 Volume 1, Issue 10

February My Tips of the Week

Training& Tips

MYof the WEEK

February 6, 2012

Did you know that you can access IMAPP without having to go through MLXchange? Here’s how:

In the internet browser address bar type http://mfr.imapp.com/ilinks/search

This will take you directly to the IMAPP log-in Screen.

If you have internet access on your cell phone, you can also access iMapp by entering: http://mfr.imapp.com/mobile/login

Go to http://www.mfrmls.com/resources/education-and-training/my-tip-of-the-week for more My Tips of the Week.

February 13, 2012

Have you noticed the facelift to your Agent Website in MLXchange?Your Agent Website in MLXchange has undergone a facelift, affecting the way your listings are displayed on your website through the Property Search, the Private Client View for your auto-notifications, as well as the Agent Mode when you are viewing the website from within MLXchange.

The main enhancements:

—Your clients may notice it is easier to save properties as favorites or possibilities, as well as leave you property notes

—You now have access to the Broker Synopsis under the Agent Mode

—Consumers have easier access to mapping the property, as well as requesting more info

So, if you haven’t looked at your Agent Website lately, check it out!


February 20, 2012

Were you aware one of the most common compliance issues in MLXchange is “invalid driving directions”?When entering driving directions into your MLXchange listings, avoid inputting terms like: MapQuest, Google maps, Google it, Yahoo maps, use a GPS, or just placing the actual property address.

Driving directions must be narrative and include full street names, beginning and ending points and use standard directional designations such as north, south, east and west per our MLS Rules and Regulations Article 4 section 13.

To familiarize yourself with the MLS Rules & Regulations or to read Article 4 section 13, please visit the following link: http://www.mfrmls.com/resources/rules-regs

February 27, 2012

Invalid Virtual Tour field: In addition to invalid driving directions, are you aware that an invalid Virtual Tour field in MLXchange is also a common compliance issue?For the Virtual Tour field in MLXchange, the only URL or information that should be listed in that field is the URL for the virtual tour. Other information, such as a link to a company website, “yes,” “no,” or “coming soon” are not allowed. As a reminder, fines are issued for providing the wrong information in the Virtual Tour field.

We thank you for your help in making the MLS as successful and beneficial as possible for all MFRMLS members.


Class is Now in Session!

Have you been to MFRMLS University? This training portal will connect you to the many courses available to you as an MFR Member. Online, or in person, we’ve got a class for you.

Looking to learn in your pajamas? With easy registration and no waiting, you can bring our trainers into your home through live and recorded webinars. Available online, you can save gas and you can save time. Best of all, the courses are free.

Need face time? No problem. MFRMLS University also con-nects you to live courses taught at your association/board by MFRMLS instructors. With interactive sessions in a classroom setting, you’ll be an expert in no time.

In-person or online, MFRMLS University can help you boost ered with

your membership. Log on today to learn more!

www.MFRMLSUniversity.com

Go Big "U"


Training& TipsContinuing Education credits now available!By MFRMLS Staff

My Florida Regional MLS has been granted approval from the Florida Department of Business Professional Regulation to begin offering continu-ing education (CE) credits for the MFR course titled Creating a Professional CMA.

Beginning March 1, 2012 all Members will receive 3 CE credits for taking the Creating a Professional CMA course offered through MFR.

If you’re in need of additional CE credits this is a great way to obtain a few while learning something new! CE credits will be processed and obtained within a few days of course completion.

The Creating a Professional CMA course is designed to teach you the skills needed to create a comprehensive CMA. You will learn how to import prop-erties that are listed outside of the MLS, into your CMA along with valuable tips and techniques for creating a professional CMA.

A few highlights of the course include:

—Creating a new seller or buyer CMA

— Importing subject property from MLS or tax search and entering ad-ditional information about the subject property

—Adding MLS and tax comparables

—Adjustments, pricing, net sheet, selecting pages, and viewing report

—Edit and remove reports

—Emailing, saving, and printing CMA

—Customizing a personal CMA and setting it as the default

To view the training calendar and to schedule a course click here to visit our Training Calendar at http://www.mfrmls.com/resources/training-and-events/

For training related questions or questions regarding this announcement, please feel free to contact our training team at [email protected]

We are extremely excited about offering our Members this latest member benefit and are looking forward to the possibility of future CE credit offer-ings for more of our courses.


Compliance Corner

MFRMLS prides itself on accurate data, and one of our goals is to main-tain a listing service that is successful for everyone. With that said, we want to thank all of our members who comply with our rules and regula-tions.

If there is a violation, a warning will be issued. Most warning notices allow 24 hours for correction before a fine is assessed. However, failure to change the status of a listing is a more serious offense, which is an automatic fine without any warning notice.

Thank you.February statistics for rules violations:

Total number of Warnings: 7,626 (January: 14,819)

Total number of Agents Reported: 1,158 (January: 1,256)

Total number of Fines assessed: 19 (January: 29)

Top five violations for February:

1. Status – failure to change the status from pending to sold within two busi-ness days of the closing.

2. Short Sale – failure to add “Short Sale” as the first two words in the Public and Realtor Remarks.

3. Incorrect Photo – failure to add a front exterior or rendering, or aerial photo or water view photo in the first photo slot. If a water view or aerial photo is in the 1st slot, the 2nd photo slot must contain a front exterior photo. If plac-ing a water view photo, it must be a photo from the property/unit. Photos may not contain any contact information, text, etc.

4. Driving Directions – are required and must be for narrative directions that include full street names, beginning and ending points and use standard direc-tional designations. Reference to online electronic mapping isn’t allowed (e.g. Mapquest, Google, GPS is not acceptable.)

5. Active with Contact (AWC) – failure to have seller’s written authorization and/or add the “Active with Contract” in the Public Remarks directly after “Short Sale,” if applicable.


By MFRMLS Staff

Are you using the new Green Certifications field in MLXchange? If so, are you uploading the proper documentation as proof?

Under Article 4, Section 27 (http://mfrmls.myismart.com/articles/search?q=4.27) of the MFRMLS Rules & Regulations, documented proof or certification of any “Energy Efficient” features or ratings (those found in the Green Certifications field) “must be uploaded to the listing immediately follow-ing listing entry or update.” Failure to do so will result in a fine.

Please note: Beginning on Thursday, April 19, listing agents with Green Certi-fications on any property that do not have the proper proof uploaded for that respective property will be fined.

So, if you have green certifications listed for any of your properties, please re-member to upload proof.

Please note: Uploaded proof is only required for pick-list items in the Green Certifications field (and not in the Green Energy Features field, Green Water Features field, etc...). You’ll get a pop-up reminder note about uploading proof when you add an item to the Green Certifications field.

How do you upload proof? Under Listing Summary for your listing, sim-ply click on the Attachments section, Add New Attachment and then upload documentation or certification of the respective green/energy efficient feature that you chose when entering or updating the listing. (For the list of attachment types, choose “Green Certification/Energy Efficiency Document” as the type.)

As with any MFRMLS Rules & Regulations, the ultimate goal is an MLS system that is successful for everyone. So we thank you, in advance, for your time and attention to this matter.

And, of course, if you have any questions please don’t hesitate to contact the MFRMLS Administration department at 1-800-686-7451 (option #3).

For more information on the new “green” fields in MLXchange, please click on the following link: http://www.mfrmls.com/news/482-mlxchange-is-going-greenq-and-with-quarterly-changes-on-dec-15

For more information on how the new “green” fields have been integrated into your MLXchange reports, please click on the following link: http://www.mfrmls.com/news/486-mlxchange-reports-and-qgreenq-fields

Green Certifications: Reminder to Upload Proof

Reminder: Expected

Closing DateDo you have “Active with Contract”

or “Pending” listing?

If so, please ensure the Expected Closing Date field has the correct

date.

Also, if you receive a warning notice, please make sure you make the

necessary corrections within one day, excluding weekends and federally recognized holidays (i.e. update

the listing with the new date, etc.). Otherwise, a fine will be issued.

Thank you for your help in making the MFRMLS database as accurate as

possible.


MLXchange 5.5 - Downtime, Implementation and ActiveX ControlsBy MFRMLS Staff

On Tuesday, March 27, MLXchange 5.5 was implemented.

Because of this upgrade, users have been prompted to install a newActiveX Control when accessing MLXchange for the first time. You must have admin-istrative rights to download the ActiveX Control. For instructions on how to download the ActiveX Control please visit the following link: http://mfrmls.com/component/content/article/534

Additionally, some users will have to adjust their popup blocker permissions to permit access to external third party sites (e.g.: IMAPP, TransactionDesk, etc.)

Also included with this latest release is a list of reported issues that have now been resolved. Among the resolved issues,

—Updated Web Page Templates: Beach Hut, Clouds, Birds, & Badlands

—Issue in Internet Explorer 9 Search Results where the map disappears when clicking on the Print button in the Map View dialog window when two or more listings are selected has been resolved

To view the full release notes and corrected issues please visit the following link: http://mfrmls.com/resources/document-library/doc_download/550-55-mlxchange-release-notes

Should you have questions, regarding this latest release, please contact the Help Desk at 1-800-686-7451 (option #1).

Help Desk hours:

Monday – Friday: 7:30 am – 8:00 pm

Saturday and Sunday: 8:00 am – 6:00 pm

Have you seen this icon?

We like to call it the “House in the Hand” and it’s the icon for Down Payment Resource. It could help your client get a down payment for his or her

home.

For more information please visit http://www.mfrmls.com/member-benefits/down-pay-ment-resource/dpr-in-mlx-

change


By MFRMLS Staff

Have you signed up for an MFRMLS Office Depot account?

The MFRMLS-Office Depot partnership is designed to cover a wide variety of office supplies and services that are utilized by those in the Real Estate industry – at a more-reduced price than a standard, non-MFRMLS Office Depot account.

To SIGN-UP, visit the following link to the Office Depot sign up page on MFRMLS.com: http://www.mfrmls.com/resources/mem-ber-savings/mfrmls-savings#office-depot

Some FAQs:

So, what types of products and services does this partnership with Office Depot cover?

This partnership is designed to cover a wide variety of office supplies and services that are utilized by those in the Real Estate industry. This partnership also provides pricing benefits with solutions in Copy & Printing, Cleaning & Breakroom products, Technology products and Furniture.

What are the benefits of signing up for an Office Depot account (through MFRMLS)?

—Reduced pricing (more reduced than a standard, non-MFRMLS Office Depot account).

—Four convenient methods of shopping.

—Free next-day delivery in major markets with purchases of $50 or more.

How do I sign up for an account?

Each business or individual (depending upon preferred method of account set-up) will be individually responsible for their own billing, and will be able to establish invoice or credit card billing.

Office Depots provides this program without any contracts, com-mitments or sign-up fees.

To SIGN-UP, visit the following link to the Office Depot sign up page on MFRMLS.com: http://www.mfrmls.com/resources/member-savings/mfrmls-savings#office-depot

Office Depot: Taking care of business for MFRMLS Members!


Advice for “Green” (New) REALTORS® ... from REALTORS®!A great refresher for seasoned REALTORS®, as well.By MFRMLS Staff

With St. Patty’s Day and the start of spring, March just seems to be a month of “greenness.” So we took this opportunity to focus on our green Members. No, they aren’t actually green in color, just green (new) to the industry.

To help offer support to new REALTORS®, the MFR Communications team took to the MLXchange Message of the Day and our social media sites to gar-ner some “new to the industry” advice from our Members.

From reading the 200 plus entries, we can say the top five most mentioned pieces of advice are:

1. Utilize the Sphere/Circle of Influence

2. Sit Open Houses

3. Find a great broker/mentor

4. Be a good communicator – answer your phone and always return calls

5. Training and Education is essential.

So, if you are new to real estate or just interested in hearing advice from other industry professionals, sit back and start reading the sampling below of some of our Member entries.

Q: What are some tips or words of advice for “green” Realtors?“Manners still matter.”

—Diane Bonheim, Keller Williams Heritage Realty

“When working with buyers be sure see the PreApproval from their bank before showing homes – or some kind of letter from the bank saying what amount of cash they are working with before showing homes to them. Work smarter not harder.”

—Suzanne Seenandan, AmeriTeam Realty Inc

“Join a company that offers NON-STOP relevant training. Stay focused and upbeat!”

—Patricia Kant, EXIT Real Estate Results

“Know your stuff. Talk the talk and walk the walk.”

—Anna Georgiadis, Re/max New Dimensions

“Learn to accept ‘No’ as an answer and don’t get discouraged.”

—Kathy Betancourt, ReMax Hometown Properties

“Don’t wait! Jump in. No amount of formal training is going to fully prepare you for all the nuances of handling clients. Most is learned “on the job”. Also, as much as you can, be a resource for your clients. They need someone to consolidate all the information they need to make a buying and/or selling decision.”

—Richard Dombrowski, Valencia Realty

“My best piece of advice for new realtors is to not be afraid to say “I don’t know the answer to that ques-tion, but I will find out for you” It is impossible to know every bit of in-formation about every property off the top of your head. Don’t be wor-ried about feeling naive if you do not know the answer. It is better to in-form the buyer of the correct answer later then to “guess” and be wrong when faced with a question. Buyers and seller will have more respect and a better professional outlook of you if you are honest and diligent about obtaining correct information to keep you both informed.”

—Darleen DePoalo, Abi Road Realty, LLC


“Find a part of real estate that you like and stick to it (‘Niche’) and you will do well.”

—Vivienne Cunningham, Keller Williams Classic III Realty

“Never stop prospecting. I have found that there is no secret for-mula...real estate is about building relationships. Know your product, show confidence and most impor-tantly just be yourself. A REAL-TOR® should never have to sell their ‘honesty & integrity’ – that should be a given.

One thing I’ve learned, ‘If you don’t have to do it, you won’t!’ Therefore, put yourself in a position where you have to succeed and you will learn a great deal!”

—Robbie Shoemaker, Oxford Land Company

“Track your marketing efforts closely and stick with the programs that result in qualified leads.”

—John S. Smith, Michael Saunders & Co

“Do not put off your continuing education. Get it done asap.”

—Renee, ReMax Palm

“You need capital and a strong work ethic. You will be working all the time to build up a successful busi-ness!”

—Greg Owens, Keller Williams On the Water

“Learn the inventory! Not just your office listings, but everything you can in your market area.”

—Marilyn Wambold, Century 21 Jim White & Asocciates

“Use Staging as a valuable re-source.”

—Brad Lukens, Land Builders

“Treat it like a business and not a hobby – invest money wisely; set boundaries to protect family life; and take time to relax because the business will run you if you let it.”

—Tina Beshara, Realty Group Spe-cialists, LLC

“Get everything in writing. Do not accept a verbal offer no matter what!”

—Tim Bronson, SunnyBrook Realty

“Embrace technology and master it to quick start your career. You will soon be ahead to your peers that have been in the business much lon-ger. Embracing technology includes a good website, taking advantage of the free website through Florida Realtors and, if the MLS provider has a public website, maximize your presence there. Learn to blog on a regular basis, do short videos on your area, respond to inquiries quickly and thoroughly and become known as a highly professional Real-tor in your relationships with cus-tomers and your fellow agents. Go to every training opportunity given to you through your local association or board and take advantage of the state and national conventions.”

—Cynthia Logan, Coldwell Banker Sunstar Realty, Inc.

“Don’t think you ought to know it, ask, ask, ask questions. We all had to start and the best way to learn is from hands on teaching. So don’t be shy to ask for help.”

—Corlia MacDonald, Weichert Realtors Hallmark

“My best advice is NOT to work from home. Get into the office so you can learn from experienced agents. Take every training class offered, the national brokers usually offer more training classes. Get an experienced Realtor as a mentor by offering to sit on their open houses. Don’t be shy, let realtors know you take referrals (give 25% referral fee) on clients they are too busy to service. Don’t be afraid to ask ques-tions. This is a wonderfully reward-ing business, but it will take time to master all the necessary skills. We are here to help! My first sale in resi-dential real estate came from a buyer who had been a client of mine in an-other industry. They trusted me and I had maintained contact with them over the 10 years. They purchased a condo hotel unit, which they still own today and it fits their needs perfectly. We have a great professional and personal relationship. I believe it is because I focus on the rela-tionship with them and not just the sale.”

—Linda Streetman, Keller Williams Classic

(Please see “New” page 15)

“First Sale” Experiences

(See “New” page 15)


NEWcontinued from page 16

Q: Tell us about your first sale?“Buyer came from an open house. Refused inspections and wanted to close cash in two days. We did it, but made him sign a ton of disclosures about not doing inspections. The house ended up having termites and he was furious. Thankfully, I had a great broker who made me get all that paperwork signed and coun-seled me through the whole thing!”

—Carla Rayman, Coldwell Banker, St. Armands Circle

“Sold a primary residence to a close friend from my for-mer profession. I was nervous at first but the experience was EPIC!!!”

—Eugene Weatherspoon, Weather-spoon Realty

“I was brand new in the business and found a single mom needing a house. It was daylight savings in winter and she could only go look-ing at houses after dark. I would go in the daytime and check the area and the house and we would go later with a flashlight and look. I built trust with her and she literally pur-chased a house in the dark.”

—Lynn Gagnon, Tom Grizzard ERA

“My first sale was to a couple buying their first home. It was an emotional roller coaster ride for about four months, but things clicked into place

with a house that they loved! They are now expecting their first baby and it is rewarding to know I helped them find their dream home to raise their children.”

—Amanda Ferrell, D & M Real Estate Solutions, Inc

“A $35k condo that was a lead from a friend. I worked with her about a month before finding the right place. It was her first home and I treated her like she were buying a million dollar property. Stayed in contact and she has since sold that home and purchased 2 others and referred me over $3.3mil in leads.”

—David W Fraser, Keller Williams Advantage III

“It was my first listing and I really loved the house. I had open houses EVERY Sunday, sent out Just Listed Postcards, kept refreshing the MLS with new pictures and new descrip-tions. When it sold, and the sellers were so pleased, I felt like a success. I called my mom, and she said she was proud of me - that’s the best part of the whole thing!”

—Charryl Youman, Prudential Florida Realty, Venice

“My first listing was a beautiful golf course home. I finally got a contract and then after 2 weeks the buyers got cold feet and asked to be let out of the deal. I thought did I do some-thing wrong? Even though the sell-ers were very gracious to me it was a great lesson in humility!”

—Carol Marra CRS e-PRO, Keller Williams Realty

“My first commission was a payday I earned 10 times over. I represented the sellers of an adorable, newer pool home. A referral from a family member. The young couple had two

young children and was relocating to be closer to their family. It went un-der contract almost immediately, so the sellers thought we underpriced it. It wasn’t long before the buyer’s lender informed us of a construc-tion lien on the property, which the sellers completely forgot about. After sorting through that mess, the inspection found a few things that were in need of repair. When I shared the repair summary with the sellers, they told me they were splitting up and neither were going to pay anything for the repairs. After threats of not selling from the sell-ers, and the buyers threatening on their end, it eventually worked out. Closing day was here, and with it the walk thru – which found a com-pletely inoperable garbage disposal which was in perfect working order during the initial inspection. The buyers who were present refused to close until it was remedied. After we escrowed the money, which both the buyer’s agent and I eventually split, it closed. I was an emotional wreck during the process as it was such a tough process. When I look back on it now, I realize it was a gift in a way, as I learned many valuable lessons from that first transaction. Real estate can be, and is, a pretty emo-tional experience for a lot of sellers and buyers. Remember that, and to always rely on your Broker for guidance whatever your skill level. Like any career the rewards do come with headaches some times, but overall the nice people and the easier transac-tions make the not so, pretty darn tolerable.”

—Cindy Migone, Signature Pre-mier Sotheby’s


“I didn’t have my first sale until I had been in the business for 6 months. I had been working my sphere and was able to sell a friends home. After that it seemed like it finally began to roll with more and more people calling for advice. More than 6 years later, my sphere is still the biggest asset to my business.”

—Cheryl Core, Coldwell Banker

“It was by chance, they called me in error. I told them I was a Real-tor. They were actually looking for property (but not why they called). 8 years later, they are still my custom-ers, as well as their entire family.”

—Terri Anderson, AmeriWorld

“My 1st was a 20 acre froze-out cit-rus grove. I started contacting ALL adjoining owners and sure enough one of them brought it. And in those days real estate commissions on va-cant land was 10%, what a paycheck for me!”

—Robert Lyles, Micki Blackburn Realty, Inc

“My first sale was to one of my nurses from when I had my daugh-ter. I don’t know why he did it, but my husband hands one of my nurses my business card. She was the only one he gave it to and about 3 weeks later she called me. She and her husband were first time buyers and we found them a great house in the area they wanted for a great price. I will always remember that sale as it is tied to my daughter.”

—Katie Sweet, Watson Realty Corp-Championsgate

Thank you to everyone who took a moment to give their advice. Al-though we didn’t include all the comments, we appreciate each and every response.

Resources &

Marketing

6 Productivity Tips for New REALTORS®

Every day you face the challenge of juggling hundreds of decisions while mini-mizing distractions. You are at your best when you have a plan that maximizes

your strengths with diligent planning and support.

The best way to maximize the opportunity in your market is to focus on being as productive as possible.

Here are six simple productivity tips you can use today:

Focus Your Territory

Focus on your territory to ensure you find and attract the best listings. Overex-tending yourself will make it much harder to stay on top of everything. Focus

on your territory, do your research and add to your list of contacts by network-ing. Establishing these strong relationships is key, especially in commercial real

estate. You’ll become an expert on property prices, sales history, and demo-graphics.

Establish Good Habits

General productivity tips are always helpful to establishing good habits. Choose one to two big goals each day that will move you forward and cross them off your list at the end of each day. Then, make a To Do list for the next day and clear the decks – file anything you need to archive and be sure you’ve crossed

everything off your list. Also maintain a comprehensive database of current and past customers with notes to help you remember details for the future.

Control Your Time

Start your day with a plan. Consult your To Do list and choose the tasks you definitely need to accomplish that day. Some say that 20% of your efforts pro-duce 80% of your results, so make it a priority to cross those items off your list as soon as possible. Beware of time con-

suming tasks like email and social media, which can absorb hours out of each day

and if you’re working in the office try to limit socializing. Make it a point to obsessively use a planner to track your appointments and tasks and constantly update it throughout the day. You’ll no-tice patterns of productivity as well as be able to plan around meetings and other

responsibilities.

(Please see “Productivity” page 17)


Resources &

Marketing

Have you seen the new Resources page on MFRMLS.com?

With different categories of resources, such as “MFRMLS Resources,” “Green Resources,” and “Marketing Resourc-es,” the new Resources page contains many links to different websites that we hope you find useful: not only as a member of MFRMLS, but as a Real

Estate professional.

So check out the new Resources page!

Link to the new Resources page: http://www.mfrmls.com/resources

New Resources Page on

MFRMLS.com

PRODUCTIVITYcontinued from page 16

Streamline Technology

Mobile phone, desktop computer, laptop, iPad – the information and ap-plications you need aren’t always on one device. What happens if you need

an essential piece of information but it’s stuck on your personal computer at home? Or you left a phone number on a piece of paper at the office? It’s hard to avoid these situations all the time, but taking steps to streamline technol-ogy can make you more efficient and prevent annoying delays. Most popular

programs offer applications for mobile devices which you can synch with your laptop. You can find additional applications to manage your mobile office

here: http://themembersedge.blogs.realtor.org/2011/10/24/14-handy-apps-for-realtors%C2%AE/

Use Open Houses Effectively

You’ve prepared an open house, but between signing people in and playing a good host, there are slow periods at every open house to get work done. Stick to your business goals at each open house, but use this time to prepare for the week. Knock out persistent To Do’s or take the time to brush up on personal

R&D by reading industry articles or researching new technology.

Recharge

All work and no play will make you a dull REALTOR®. Carve out time in each day to recharge your batteries and break up the work routine. Don’t just rely on coffee. Take a quick break every hour or so to stretch your legs, do a few back

twists and take your eyes off your computer. If you can, schedule the occasional meeting outside the office to break up the work week or instead of sending an email or making a phone call to a coworker, stroll by their office and chat. If

you schedule these breaks like you would important business meetings, you’ll ensure you stay productive and mitigate stress.

Do you have any additional tips you use to stay productive? Share them with us in the comments and let’s continue the conversation!

Copyright National Association of REALTORS®. Reprinted with permission.

Article link: http://themembersedge.blogs.realtor.org/2012/02/23/6-productivity-tips-for-new-realtors/

Field Guide to Tips for New REALTORS®Looking for more information/tips for New REALTORS@?

Then check out Realtor.or’s Field Guide to Tips for New REALTORS®: http://www.realtor.org/library/library/fg200 ...

The Field Guide is neatly broken down into six categories including Getting Started in Real Estate, Finding your First Clients, Branding and Marketing, and more. Another great resource provided by the National Association of REAL-TORS®.


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Kurio For REALTORS®.

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10 Hotspots for Global Homebuyers

MFRMLS listing areas top in the country for Global Homebuyers

By Andrea V. Brambila

The state of the U.S. real estate market is in the eye of the beholder. While many Americans have shied away from home purchases due to the economic down-turn, a growing number of cash-rich foreign investors are seizing the opportu-nity to snap up U.S. homes at bargain prices.

Not all U.S. markets are universally appealing to out-of-country investors, how-ever. International homebuying activity is largely concentrated in a few areas of the country. Using public record data compiled by San Diego-based real estate data analysis firm DataQuick, Inman News has identified the 10 most popular areas in the U.S. for foreign homebuyers.

The majority of the markets, if not all, are recognizable as tourist destinations. Six of the 10 areas are in Florida; three are in the West (Arizona, Hawaii and Nevada); and one is in the Northeast (New York). No Midwest markets made the list.

© 2012 Inman News. Reprinted with permission.

By MFRMLS Staff

Inman News recently came out with it’s top “10 Hotspots for Global Homebuy-ers” and no surprise here: Florida leads the list in the number of areas that are most popular for foreign homebuyers. And, out of the six Florida areas on the top 10 list, four of those six areas are primary MFRMLS listing areas. Here are the primary MFRMLS listings areas that appear on the top 10 list:

—Lakeland-Winter Haven, Fla.

—Orlando-Kissimmee-Sanford, Fla.

—North Point-Bradenton-Sarasota, Fla.

—Tampa-St. Petersburg-Clearwater, Fla.

Below is the Inman News article, with link to the entire article and report.

Click on image to read entire article and report.http://www.inman.com/reports/global-buyers

Let Proxio connect you with global buyers.page 24


Are You Getting the Most out of YOUR Consumer Website?MyFloridaHomesMLS.com is YOUR Consumer Website. Similar to a Trulia or a Zillow, MyFloridaHomesMLS.com keeps YOU at the center

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http://www.inman.com/reports/global-buyers

Let Proxio connect you with global buyers.page 24


Every month we spotlight one MFR team member, in order to help distinguish the dedicated, hard-working, friendly faces we have on our MFR staff. We truly have an outstanding team of individuals. And, of course, this is no coincidence, as we look to provide our members with outstanding service.

So, without further ado, we are pleased to spotlight (drum roll please) … Michael Esposito, Data Services Specialist, and softball enthusiast.

How long have you been working at MFR?Will be here one year on April 14th.

What aspect of your job do you enjoy the most?I enjoy being able to interact with the different Members and vendors that we work with.

Any hobbies outside of work?I am a big softball fanatic. I play two nights a week and in

tournaments two Saturdays a month.

(Editor’s note: Mike and his fellow MFR teammates (on a team named MF-CRE) won first place in Winter League softball.)

What position do you play?

I currently pitch, but I can play anywhere in the outfield, as well. That was my other position (outfield), I played in high school.

Since it’s almost the start of baseball season, do you have any favorite Major League Baseball team or teams?

My favorite baseball team is the New York Mets. It is not easy to be a Mets fan between the tons of losing seasons, to being the other team in New York ... Even down to this whole Bernie Madoff thing, but I am a met fan through and through, and it’s all because of my father – and that will never change.

Where were you born and where were you raised?I was born and raised in Brooklyn, NY, and Staten Island, NY.

If there’s one place in the world, all expenses-paid, you could visit tomorrow, where would that place be and why?Europe, to see all the beautiful castles and the culture.

Thank you, Mike, for your dedication and hard work!

Spotlight

MFRMLS Team MemberMichael Esposito, Data Services Specialist

www.MFRMLS.com

Spotlight

Products and Services

ProxioSpotlights Helping Members

Reach Beyond Bor-dersProxio is a foreign language portal which translates list-ing information to nineteen different languages on the MyFloridaHomesMLS.com consumer website. Proxio truly enhancing the marketing exposure to potential buyers and investors beyond the domestic U.S. borders. Considering that 1 out of every 4 homes sold in Florida in 2011 was to a foreign homebuyer, the lead-ership and staff at MFRMLS are excited to offer Proxio as a member benefit. In addition, local buyers within the United States whom speak a primary language other than English can take advantage of the translation feature.

While viewing the Home Page of MyFloridaHomesMLS.com, take notice of a row of flags depicting the various different languages from their respective foreign countries. When a flag is clicked upon, the new page assumes the new language and the journey begins.

Users will be able to observe property features and descriptions in their lan-guage, with the exception of Public Remarks which will remain as entered by the REALTOR® in MLXchange. Additionally, users will have the ability to con-vert Square Foot measurements to the Metric System, if they so choose. They will even have the ability to covert the listing price from U.S. Dollars to the cur-rency associated to that country’s flag. Currency conversion rates are updated daily as a convenient value-added benefit.

Member Benefits

MFRMLS Members will have the opportunity to brand themselves as an in-ternational real estate specialist. As part of the agreement with MFRMLS and Proxio, members will receive a FREE Proxio Basic subscription containing a profile page listing their fluent speaking languages, contact information and a profile photo. Since the Proxio Basic subscription is free, it is highly recom-mended that all MFRMLS members activate their profile page as soon as pos-sible.

For more information on Proxio, please visit the Proxio pager under the Member Benefits menu on MFRMLS.com: http://www.mfrmls.com/member-benefits/proxio

MFRMLS Listing Areas Top in the Country for Global

Homebuyers


Commercial Real Estate presented by

MFCRE congratulates Catylist on 10 years of service in the Commercial Real Estate Industry! MFCRE for your

mobile phoneBy MFRMLS Staff

This month marks Catylist’s 10th year of providing Web-based technology for the commercial real estate industry. Their flagship product, the Commercial Information Exchange (CIE), similar to the popular MLS used by residential real estate agents, is designed specifically for commercial professionals that represent office, retail and industrial properties.

At the time of the CIE’s launch, many commercial agents were leery of shar-ing listing information within their own company, let alone with competitors. Fortunately, to everyone’s benefit, much has changed.

There are now over 30 Catylist CIEs and Commercial MLSs in use, including My Florida Commercial Real Estate. Unlike national listing services, each CIE is independently managed at the local or state level. CIEs are designed to meet the needs of the various local markets they serve, bringing real estate commu-nities together to share information. Congratulations Catylist!

March 2012 | By Mariwyn Evans

Make smarter calls, not more calls. Take time to research prospects in depth before picking up the phone so that you’ll be able to anticipate and address their needs promptly.

Network, network, network. Com-bine face time and social media outlets to make new—and keep up old—contacts.

Play to your strengths. Use a SWOT (strengths, weaknesses, opportuni-ties, threats) analysis to evaluate your human and financial capital. Then develop a road map and realistic time-table to reach your business goals.

Focus on the metrics. Demonstrat-

ing real cost savings through in-depth analysis is the way to differentiate yourself to a client.

Don’t turn down the small jobs. You can never tell when a short-term as-signment will turn into a longer-term relationship.

Become the local market expert. Compile statistics on comps, vacan-cies, and market trends, and share the information with local media and other brokers via direct mail and social media.

Build a reputation for solving prob-lems and getting results. Referrals re-main the best source of new business, and a reputation as the best agent or company in your area is what it takes

to get those clients.

Sources: David Zimmer, SIOR, Zimmer Real Estate Services, Kansas City, Mo.; Leonard Frenkil, CPM, WPM Real Estate Group, Baltimore; Paul Waters, CCIM, CRE, NAI Global, New York; Jo Anne Corbitt, CPM, The Mathews Company, Nashville, Tenn.; Ian Grusd, CCIM, SIOR, Sperry Van Ness Richter Grusd, Iselin, N.J.; Beau Beery, CPM, CCIM, Coldwell Banker M. M. Par-rish, REALTORS®, Gainesville, Fla.Copyright National Association of RE-ALTORS®. Reprinted with permission.

Article link: http://realtormag.realtor.org/commercial/feature/ar-ticle/2012/03/seven-strategies-get-new-business-now

Seven Strategies to Get New Business Now


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Recipe for success for today’s real estate agents and brokerages:

1. Online visibility2. Global networking3. Services for multicultural clients

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AroundHouse

the An article for current and future homeowners

8 Reasons Why You Should Work With a REALTOR®Not all real estate practitioners are REALTORS®. The term REALTOR® is a registered trademark that identifies a real estate professional who is a mem-ber of the NATIONAL ASSOCIA-TION of REALTORS® and subscribes to its strict Code of Ethics. Here’s why it pays to work with a REALTOR®.

1. Navigate a complicated process. Buying or selling a home usually requires disclosure forms, inspection reports, mortgage documents, insur-ance policies, deeds, and multipage settlement statements. A knowledge-able expert will help you prepare the best deal, and avoid delays or costly mistakes.

2. Information and opinions. REAL-TORS® can provide local community information on utilities, zoning, schools, and more. They’ll also be able to provide objective information about each property. A professional will be able to help you answer these two important questions: Will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?

3. Help finding the best property out there. Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your REALTOR® to find all available properties.

4. Negotiating skills. There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. In addition, the purchase agreement should provide a period of time for you to complete appropri-ate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required.

5. Property marketing power. Real estate doesn’t sell due to advertis-ing alone. In fact, a large share of real estate sales comes as the result of a practitioner’s contacts through pre-vious clients, referrals, friends, and family. When a property is marketed with the help of a REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.

6. Someone who speaks the lan-guage. If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the real estate language.

7. Experience. Most people buy and sell only a few homes in a lifetime, usually with quite a few years in be-tween each purchase. Even if you have

done it before, laws and regulations change. REALTORS®, on the other hand, handle hundreds of real estate transactions over the course of their career. Having an expert on your side is critical.

8. Objective voice. A home often symbolizes family, rest, and security — it’s not just four walls and a roof. Because of this, homebuying and sell-ing can be an emotional undertaking. And for most people, a home is the biggest purchase they’ll every make. Having a concerned, but objective, third party helps you stay focused on both the emotional and financial is-sues most important to you.

Source: Sell Your Home Faster With Feng Shui, by Holly Ziegler (Dragon Chi Publications, 2001)

Visit www.HouseLogic.com for more articles like this.

Reprinted from HouseLogic.com with permission of the NATIONAL ASSO-CIATION OF REALTORS®.

Article link: http://realtormag.realtor.org/sales-and-marketing/handouts-for-customers/for-sellers/5-feng-shui-concepts-help-home-sell


Free April Social Marketing Classes!

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Friday, April 20th 9:30 AM –11:00 AM PST

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Friday, April 27th

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www.AnnounceMyMove.com/Training

We also provide weekly orientation classes for…


Upcoming Events: The Bay Area Explosion 2012

April 11, 2012

TICKET GIVEAWAY!MFR is a proud sponsor of the 2012 Bay Area Explosion, featuring

one of our very own Board Members, Joe Perez!

As a proud sponsor we will be giving away 12 tickets to the Explo-sion!

Interested in attending the Bay Area Explosion?

Then send your name to [email protected] to be entered into a drawing for a complimentary ticket.

Come out and participate in over a dozen edu-cational and technical sessions. For more infor-mation on the Bay Area Explosion see the flyer

on page 12!

2012 Tech Tune-Up & ExpoMay 2, 2012

Join us!Time:

8:30 am-2:00 pm

Location: Event & Conference Center, LLC

10920 Technology TerraceLakewood Ranch, FL 34211

The Tech Tune-Up & EXPO provides a packed day of comprehensive technol-ogy training for REALTORS. This must-attend event will empower you to use

technology effectively and efficiently to meet clients’ demands and thrive in to-day’s techno-driven marketplace. Whether you consider yourself a tech novice

or a member or real estate’s digital elite, the Tech Tune-Up offers an array of seminars focusing on the hot topics your need to know more about.

For more information visit www.manateerealtors.org


Looking for a calendar of upcoming training classes?Visit http://www.mfrmls.com/resources/training-and-events for a complete

calendar of upcoming courses.

Did you know we also offer live webinars?http://www.mfrmls.com/resources/training-and-events/webinars/cat.listevents/2011/05/20/-

Help Desk Hours:

Monday–Friday: 7:30 AM–8:00 PMSaturday–Sunday: 8:00 AM–6:00 PM

Toll Free: (800) 686-7451Local: (407) 218-8607

http://www.mfrmls.com/member-support/help-desk

New Address

My Florida Regional MLS555 Winderley Place, Suite 320

Maitland, FL 32751

Telephone:

New Tel: (407) 960-5300Toll-Free: (800) 686-7451 New Fax: (407) 960-5450

Administration and Membership Question?

The Administration Department at My Florida Regional MLS has two main re-

sponsibilities—ensuring an accurate MLS database and maintaining your member-

subscriber information.

Whether you have questions about our MLS Rules and Regulations, listing viola-

tions, subscriber fees or simply need to update your contact information, our

Administration Specialists are ready to assist you.

Department hours are Monday through Friday from 8:30 AM to 5:00 PM.

1-800-686-7451 (option #3)http://www.mfrmls.com/member-

support/administration-and-membership

April 2012 Feature:

Spring into action!Annual Marketing Issue


MFRMLS Associations and BoardsShareholder OrganizationsBartow Board of REALTORS®— http://www.bartowboardofrealtors.com/index.html

East Polk County Association of REALTORS®— http://epcar.com/

Englewood Area Board of REALTORS®— http://www.englewoodareaboardofrealtors.com/

Greater Tampa Association of REALTORS®— http://www.gtar.org/

Lakeland Association of REALTORS®— http://www.lakelandrealtors.org/

Manatee Association of REALTORS®— http://www.manateerealtors.org/

Orlando Regional REALTOR® Association— http://www.orlrealtor.com/Main/Main.asp

Osceola County Association of REALTORS®— http://osceolarealtors.org/

Pinellas REALTOR® Organization— http://tampabayrealtor.com/

Punta Gorda-Port Charlotte-North Port Association of REALTORS®— http://pgpcnprealtors.com/

REALTORS® Association of Lake & Sumter Counties— http://www.ralsc.org/

Sarasota Association of REALTORS®— http://www.sarasotarealtors.com/

Venice Area Board of REALTORS®— http://www.vabr.org/

West Pasco Board of REALTORS®— http://www.wpbor.com/

West Volusia Association of REALTORS®— http://www.westvolusiarealtor.org/

Customer OrganizationsCentral Pasco Association of REALTORS®— http://www.centralpascorealtors.com/

Desoto County Board of REALTORS®— N/A

Lake Wales Association of REALTORS®— http://www.lwar.net/

“Like” us on Facebook!http://www.facebook.com/MyFloridaRegionalMLShttp://www.facebook.com/MFCREhttp://www.facebook.com/MyFloridaHomesMLS

Follow us on Twitter!@MFRMLS@MFCRE@MyFloridaHomes

Social MediaConverse with MFRMLS. Keep informed.

My Florida ReSource - March 2012

Documents

Transcript of My Florida ReSource - March 2012