My Florida ReSource - Jan/Feb 2013

www.MFRMLS.com Jan/Feb 2013 | My Florida ReSource | 1

The magazine of My Florida Regional MLSJan/Feb 2013

Volume 2, Issue 3

Your MLS never looked so mobile.

Opening February 27, 2013in an app store or browser near you.

powered by MFRMLS

2

AlsoMajor Changes on 3.19.13 Page 3

Facebook Tip Page 18

3 Coming 3.19.13: New MLS system & Login Portal

12 My MLS App: Launching February 27, 2013

15 Mobile Tools Become More Important in Home Searches

17 Fannie Mae Replaces Short Sale Assistance Desk with New Website

18 Facebook: How to Share a Post Outside of Facebook

4 Recent MFRMLS News!

6 Training & Tips— Recent My Tips of the Week

10 Compliance Corner

— No Fines February: A Good Reminder to Check Listings

20 The Focus— Team Member: Denroy Bryan, Senior Call Center Tehnician

— Product and Services: My Florida Commercial Real Estate (MFCRE)

24 Around the House (an article for current and future homeowners)— Tax Benefits of Homeownership

Jan/Feb 2013

My Florida ReSource MagazineJanuary/February 2013

Volume 2, Issue 3

My Florida Regional MLS (MFRMLS)555 Winderley Place, Suite 320

Maitland, FL 32751Tel: (407) 960-5300

Toll-Free: (800) 686-7451Fax: (407) 960-5450

About MFRMLSMy Florida Regional MLS is Florida’s largest multiple listing service with

over 34,000 subscribers. Owned by 16 Shareholder REALTOR® Boards and

Associations in Central and Southwest Florida, MFRMLS offers a comprehensive suite of productivity and marketing tools to professionals in the real estate industry.

Positioning StatementMy Florida Regional MLS is the only real estate information resource that helps our members deliver quality service to their

customers by providing the tools and opportunity to succeed in their profession.

2012-2013 MFRMLS OfficersMelody Hall, President

Steve Amburgey, President-ElectJoe Perez, Vice President

Michael Bindman, TreasurerBill Dryburgh, Immediate Past President

MFRMLS ExecutivesMerri Jo Cowen, CEO

Jay Markell, CFO, COODeanna Rogers,

Senior VP of MLSJennifer Thompson-Kersting,

VP of Member Relations

Editorial StaffNatashia Ford, Editor

Doug Wise, Editor, Creative Director

In this issue...

In every issue...

Featured

Featured

Coming 3.19.13 ...

A new MLS system for MFRMLS members.Runs on all major operating systems and browsers,

including Mac OS, Safari, Chrome, & Firefox.

Also ...

A new Login Screen and Portal!

Click here for more information!

4 | My Florida ReSource | Jan/Feb 2013 Volume 2, Issue 3

presented by

Bank of America Short Sales: How to Avoid Delays by Using the MLS

Fusion MLS & New Login Portal Coming 3.19.13

MFR Launches - No Fines February 2013!

Fannie Mae Replaces Short Sale Assistance Desk with new website

TransactionDesk Enhancements!

MFR introduces new mobile MLS app coming soon to replace Kurio

MFRMLS Now Data Sharing Outside of Florida!

MFRMLS Proudly Announces New Shareholder: The Melbourne Area Association of REALTORS®!

New Call Center Hours - Effective January 1, 2013

Education Calendar Change - Effective January 1, 2013

Click on the article titles to go to the respective article on MFRMLS.com.

Recent MFRMLS News

NEWS

Next issue of CC is early March.

www.MFRMLS.com/news


MFRMLS PROPERTY REPORT & LINK

Online, interactive housing payments & lending info displayed side-by-side with property information on a new Consumer Report

Keeps customers on listings longer

You choose the lender to display

Interactive mortgage tool allows homebuyers to play ‘what if’ scenarios to address their financing needs

PROPERTY FLYER PROGRAM

The system creates detailed flyers with property listing information and acurate mortgage payment information

Created with one mouse click

Can be emailed or printed

Promotes both the Agent and chosen Loan Officer

RatePlug provides your prospective homebuyers with valuablepayment information specific to each property they view.

1.

2. Provides marketing material for your Open House functions or general display.

How does RatePlug helpAgents in today’s market?

FREE to MFRMLS Members!Visit www.rateplug.com/mfrmls to enroll

3.*Participating lenders pay a license fee.


Recent My Tips of the Week

Training& Tips

MYof the WEEK

MYof the WEEK

MYof the WEEK

Did you know you can upload 25 photos per listing in the MLS?

We’ve all heard, a picture is worth a thousand words, so why not speak volumes through your listing photos! The MLS holds up to 25 photos per listing, so give your listings the upper hand by using this increased photo limit. Additionally, larger file sizes for images are now accommodated (from 512x400 to 800x600 and 400x512 to 600x800). Take advantage of the visual benefits the MLS offers to help attract clients to your listings!

Did you know you can find zip code boundaries in the MLS system?

It’s easy!

1. In the “Resources” menu, located on the right side of the Home page in the MLS system, click on “Information & Contacts.”

2. Click on “Zip Code Boundary Mapping.”

3. When the window opens, you can type the Zip Code or Address or even click on the map to pull up zip code boundaries.

For all My Tips of the Week, in chronological order, please visitwww.mfrmls.com/resources/education-and-training/my-tip-of-the-week


MYof the WEEK

Did you know you can add MLS property searches to your business Facebook page?

Through the use of N-Play’s Facebook app, “IDX Home Search”, MFRMLS members can utilize their Facebook business page for MFRMLS property searches.

Is there a cost?

N-Play is offering a 30-day free trial (without contract; cancel at anytime). Beyond the free trial the pricing is $9.95 per month or $49.95 per year.

How do you get started?

Agents must first become members of the Real Estate Agent Directory on Facebook to access the IDX service. The Directory is a free service for consumers and real estate professionals on Facebook. Consumers can find agents on Facebook by location and expertise.

Follow the below steps to get started with the IDX Home Search app (and to join the Real Estate Agent Directory):

1) Log into Facebook and use the following link to activate your IDX Home Search account: http://bit.ly/W9BXKg

(This will also enable your free Real Estate Agent Directory membership.)

2) Register and complete the requested setup.

3) Your broker (if you’re not the broker) will then receive an email notifying him or her of the account registration.

4) Your broker will then need to complete an IDX agreement at http://idx.mfrmls.com (the MFRMLS online contract system) and select N-Play as the IDX vendor.

5) Your IDX feed for your business Facebook page will be activated upon completion of the IDX agreement.

Questions? For more information on the IDX Home Search app, please visit the IDX Home Search Facebook page at http://www.facebook.com/MyIDX.

Or you can email [email protected], or call 904-800-1811.

MFRMLS IDX questions? Please visit http://idx.mfrmls.com/


Class is Now in Session!

Have you been to MFRMLS University? This training portal will connect you to the many courses available to you as an MFR Member. Online, or in person, we’ve got a class for you.

Looking to learn in your pajamas? With easy registration and no waiting, you can bring our trainers into your home through live and recorded webinars. Available online, you can save gas and you can save time. Best of all, the courses are free.

Need face time? No problem. MFRMLS University also con-nects you to live courses taught at your association/board by MFRMLS instructors. With interactive sessions in a classroom setting, you’ll be an expert in no time.

In-person or online, MFRMLS University can help you boost ered with

your membership. Log on today to learn more!

www.MFRMLSUniversity.com

Go Big "U"


Have you used Data Co-op™?

Data Co-op is a My Florida Regional MLS (MFRMLS) member benefit that provides you with new tools, new reports, and a new way to access MLS listings. Best of all, there’s no additional fee to use Data Co-op, so be sure to take advantage of this valuable tool.

Here are some Data Co-op highlights:

—Enhanced mapping and parcel boundaries

—Sales history

—Price and days on market analysis

—Nearby comparable sales

—Community demographic charts

—Neighborhood demographic report

—School information

—Real estate trends

—Foreclosure map overlays (pre-default, auction, and bank-owned/REO)

—RealAVM™ report (MLS Enhanced Property Value Report)

—LAMAR™ report (Listing and Market Activity Report)

How can you access Data Co-op?

You can access Data Co-op directly within MLXchange (by clicking on the link in the SmartLinks section of the Home page).

MLS Data Co-op

Visit the Data Co-op Member Benefits page on MFRMLS.comwww.mfrmls.com/member-benefits/mlxchange-benefits/data-co-op

For more information

an MFRMLS Member Benefit*

*Access to Data Co-op based on Association/Board membership.

Rave Reviews

Why are REALTORS® across the country giving the MLS Data Co-op rave reviews?

► Brings you easy access to MLS data across the nation

► Lets you market your properties across the country

► Gives you all the information you need on a single screen

► Provides free access to RealAVM™ for fast, accurate property values* (subject to

availability)

► Access local and national listings through a great new map interface

► Gives you a side-by-side view of foreclosure* and listing data (subject to availability)

► Shows all listing fields, including agent-only confidential fields

► Lets you access the most current, most comprehensive data on properties nationwide

► Works across all popular browsers and platforms – desktop, laptop, and tablets, including Apple® Mac® and iPad™ products

► Provides a common format for listings across MLSs without sacrificing locally unique data values

MLS SOLUTIONSMLS Data Co-op™

MLS Data Without Borders

The MLS Data Co-op™ by CoreLogic® brings you a wealth of information you couldn’t access before and marketing opportunities that were once beyond reach.

Access MLS listings from across the nationWhether you have a client who’s relocating or looking for a vacation home, you can tap into the MLS data you need. This isn’t the information clients see on public-facing sites, it’s the agent-to-agent information you need on the market, listings, neighborhood, and more.

Market your properties across the countryYour MLS has always been the best way to market locally. Now it’s much more. It’s also a great way to get your listings in front of agents in markets across the county who may have clients relocating to your region or looking for investment properties. Unlike public sites that take you out of the equation and provide no professional benefit, MLS Data Co-op offers MLS confidentiality with your peers in other markets.


Compliance Corner

MFRMLS prides itself on accurate data, and one of our goals is to maintain a listing service that is successful for everyone. With that said, we want to thank all of our members who comply with our rules and regulations.

Thank you.

Top five violations for January:

Expected Closing Date – When a closing date has been changed, the “Expected Closing Date” must be updated to reflect the correct date. Failure to update after one business day warning notice will result in a fine based on the progressive fine schedule.

Short Sale – For short sale listings, “Short Sale” must be added as the first two words in the Public and Realtor Remarks.

Photo with Signage – Photos may not contain any contact information, text, etc., and may not feature the listing signage in the foreground.

Contact Info in Public Remarks Field – The Public Remarks shall not include contact, personal, or professional information about the Participant or Subscriber.

Driving Directions – Driving directions are required and must be narrative directions that include full street names, beginning and ending points and use standard directional designations. Reference to online electronic mapping isn’t allowed (e.g. Mapquest, Google, GPS is not acceptable.)

Looking for the MFRMLS Ruls & Regs? Visit http://mfrmls.myismart.com


No Fines February: A Good Reminder to Check ListingsBy MFRMLS Staff

Reminder: As of the publication date of this magazine, you only have a handful of days left to take advantage of No Fines February!

In case you missed the previous news about No Fines February, for the entire month of February we are placing all fines on hold and giving members the opportunity to check the accuracy of their listings before fines commence again in March.

Here are a few things you can do to keep more money in your hands (i.e. not get fined):

• Clean up and correct listings. Listings that are not in compliance with the MFR rules and regulations should be modified accordingly (see top listing violations below with links to the associated rule).

• Add @mfrmls.com to the safe domain list to avoid MFR emails going to junk mail.

• Re-subscribe! Previously unsubscribed from our mailings? Don’t miss out on courtesy notices sent prior to a fine occurring. Consider taking the time to get back on the list. Re-subscribe by clicking on the following link: http://www.mfrmls.com/news/464-opt-in-form

Note: During this no fine hiatus members may still receive courtesy notices, regarding noncompliant listings.

Once again, fines will resume March 1, 2013. So, take the time and avoid those fines!

Top 10 MFR Listing Violations

(click the violation to see the actual MFRMLS rule that applies)

Invalid Tax ID format.

Incomplete Housing For Older Persons

Incomplete Short Sale

Open House in Public Remarks

Expected Closing Date in the Past

Driving Directions

URL in Public Remarks

Branding/Signage in Photos

Branded Virtual Tours

Contact info in Public Remarks

By MFRMLS Staff

As previously announced, on Wednesday, February 27, MFRMLS will launch My MLS App, replacing Kurio as the mobile MLS for members.

“Kurio was an excellent member benefit,” said Deanna Rogers, Senior Vice President of MLS. “However, My MLS App is a step forward for our members. In particular, its interface, as well as some of the search features, will enable our members to more easily access listing information when they’re on-the-go.”

If you are on an Android or Apple mobile device, My MLS App will be avail-able as a download in the app store of your mobile device (functioning as any other app you can find in your app store).

Are you on a BlackBerry or Windows phone? Then, no worries, as there will also be a web version of the app, located at www.My-MLS-App.com, giving you the same on-the-go listing searches and access to the MLS.

My MLS App: Launching February 27, 2013My MLS App will replace Kurio and provide a “step forward” in mobile MLS access for MFR members.

My MLS App Key Facts:• Launching 2.27.13

• Will replace Kurio

• Android and Apple Devices: Available in your app store

• BlackBerry and Windows Devices: Web version available at www.My-MLS-App.com

• Both the app and the web version will be integrated with ShowingTime

• MFRMLS members will have a login option (using the same login info they use for the MLS system), where they will have additional tools, including ShowingTime.

• App will also be available to consumers (without having to log in)

• Visit the My MLS App page for more information, including training information: http://www.mfrmls.com/member-benefits/my-mls-app

My MLS App puts the MLS in the palm of

every member’s hand. Brought to you by

My Florida Regional MLS, this app was

designed to be used by both real estate

professionals and future home buyers in

Central and Southwest Florida.

•

•

FEATURES:

Agent LoginLogin is available for Agents to view agent specific data and advanced search filters.

Searching for PropertiesUsing the latest mobile technologies and the best mobile user experience, makes searching fast and simple.

Search by city, state, zip code, address, subdivision,MLS number, or geolocation.

Draw a search area on the map to view homes in that exact location.

Refine the search by selecting one or more search options.

Multiple Map ViewsSee the listing on a street, satellite or hybrid map.

Double-tap or pinch to zoom in or out on a map.

•

•

•

FEATURES

Features Cont’d Next Page

Personalize with FavoritesSelect a property and within Listing Details, add to favorites by tapping on the star.

View all your favorites in a separate list.

Saved Searches and My Listings Save searches by selecting “save” within List or Map Views.

Access all your saved searches in a separate list as well as your listings.

Find Homes Near YouUseful for the on-the-fly market analysis to find comparable properties. Works for GPS-enabled devices only.

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Get the DetailsGet the important listing details and view photos of that property in an easy to use layout.

Get more detail on a listing by clicking the pop-up bubble from the map or list view.

View photos and descriptions of the property.

Add to favorites, get directions, share listing, schedule a showing or contact the agent.

Ability to add photos to any MLS that will appear on your device.

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Getting DirectionsMap to any house from your current location.

Find the best route to any listing from your current location.

View a list of turn-by-turn directions or follow a highlighted map route and track your progress with GPS.

Sharing Properties Share properties via Text Message, Email, Facebook and Twitter.

Contact the RealtorEvery listing becomes a contact sheet for you and is another potential sale.

With a single tap, the consumer can connect with you or your agency via phone call, email, text message, instant message or through a social network.

Download the FREE My MLS App Now! (iPhone, iPad, Android and Other)Visit the App Store or Google Play today.

© 2013 DoApp, Inc. All Rights Reserved.

•

•

We put MLS data in the palm of every

broker’s, agent’s, buyer’s, and seller’s hands.

Visit the My MLS App page for more information, including user guides:

http://www.mfrmls.com/member-benefits/my-mls-app


The survey shows that 68 percent of mobile users contacted a real

estate professional to schedule a

showing based on their mobile

search.

Mobile Tools Become More Important in Home SearchesSmartphones and tablets are being increasingly important tools that home buyers are relying on in their home search, according to a new survey from The Real Estate Book and RealEstateBook.com.

The survey shows that 68 percent of mobile users contacted a real estate professional to schedule a showing based on their mobile search. What’s more, 98 percent of those who re-ported using mobile devices con-sidered the tools valuable in their home search, and 46 percent said they were “essential.”

What are they using their mobile devices for in their home search? The study found that:

• 78 percent viewed photos and videos of homes.

• 66 percent requested additional information about a listing.

• 60 percent used the devices to find listing details, price, prop-erty descriptions and amenities, and contact information.

• 57 percent used their mobile device to locate a house listing via a GPS.

• 55 percent searched for homes by city.

• 42 percent downloaded a home buying search app.

• 30 percent shared listing information with friends and family.

“The time is now for agents and brokers to add mobile tools in their mar-keting mix to increase traffic and reach home shoppers right when they are actively engaged in their search process,” says Scott Dixon, president of NCI’s Real Estate Division.

Copyright National Association of REALTORS®. Reprinted with permission.

Click here for article link.

Have you seen this icon?

We like to call it the “House in the Hand” and it’s the icon for Down Payment Resource. It could help your client get a

down payment for his or her home.

For more information please visit http://www.mfrmls.com/member-benefits/down-pay-ment-resource/dpr-in-mlx-

change

My MLS App is also the official app of MyFloridaHomesMLS.com: your consumer website.

Recipe for success for today’s real estate agents and brokerages:

1. Online visibility2. Global networking3. Services for multicultural clients

EXPAND YOUR MARKETS WITH PROXIO:• Property industry’s most extensive professional network• A powerful property marketing tool in 19+ languages• A trusted network with privacy safeguards

Proxio is an international MLS and business network – online and exclusively for real estate professionals.

Proxio provides global visibility and connections for you and your listings, plus tools for serving clients who don’t speak your language. Gain competitive advantage and borderless success!

Subscribe today.Free registration and basic access included with your MFRMLS subscription!*Upgrades available (see back of this flyer for options)

www.Proxio.com/MFRMLSConnect. Communicate. Sell. TM

PROXIO provides:• Connections to real estate

professionals in 100+ countries

• Automatic translations of property listings into 19+ languages and 30 currencies

• Global display of properties within the Proxio network, to partner sites and to Facebook.

• Opportunity to obtain leads from global web portals, and buyer referrals from agents

• Marketing tools to help you capture more listings

GAIN GLOBAL VISIBILITY!

30-day FREE Trial! Visit the below link to sign up!


Recipe for success for today’s real estate agents and brokerages:

1. Online visibility2. Global networking3. Services for multicultural clients

EXPAND YOUR MARKETS WITH PROXIO:• Property industry’s most extensive professional network• A powerful property marketing tool in 19+ languages• A trusted network with privacy safeguards

Proxio is an international MLS and business network – online and exclusively for real estate professionals.

Proxio provides global visibility and connections for you and your listings, plus tools for serving clients who don’t speak your language. Gain competitive advantage and borderless success!

Subscribe today.Free registration and basic access included with your MFRMLS subscription!*Upgrades available (see back of this flyer for options)

www.Proxio.com/MFRMLSConnect. Communicate. Sell. TM

PROXIO provides:• Connections to real estate

professionals in 100+ countries

• Automatic translations of property listings into 19+ languages and 30 currencies

• Global display of properties within the Proxio network, to partner sites and to Facebook.

• Opportunity to obtain leads from global web portals, and buyer referrals from agents

• Marketing tools to help you capture more listings

GAIN GLOBAL VISIBILITY!

Fannie Mae Replaces Short Sale Assistance Desk with New WebsiteBy MFRMLS Staff

The Short Sale Assistance Desk (SSAD) has been replaced with an easier-to-use short sale escalation process available from Fannie Mae on www.HomePath.com under the tab labeled “Short Sale”.

The enhanced short sale escalation portal will continue to expedite the short sale process, provide short sale results faster with help from Fannie Mae, allow real estate professionals to escalate issues for reso-lution, and help homeowners avoid foreclosure. Fannie Mae staff will work directly with real estate professionals who have cases in process with the SSAD currently to ensure that there is no interruption in service.

As of March 2013, the SSAD will no longer receive cases.

For more information on this change visit: http://www.mfrmls.com/member-benefits/short-sale-assistance-desk

For more information on becoming an MFCRE member,

a Commercial Information Exchange (CIE), please call

1-800-686-7451 or email [email protected]

www.MFCRE.com

AreYOUa Commercial

Realtor®?


Facebook: How to Share a Post Outside of Facebook By Doug Wise, MFRMLS Communications Specialist

Let’s envision this scenario:

You post a link to an article on your business Facebook page, and you want to share that article with a client. The problem? Your client does not yet “like” your page.

Solution? You simply email the article to your client, correct? Wrong.

If you want more clients to connect with you on Facebook, then you need to drive more your clients to your Facebook page. And how do you drive more clients to your Facebook page, getting them to “like” you? Well, send them one of your Facebook posts, of course.

Here’s how:

Step 1: On your post, you’ll notice a time stamp at the top of the post. Click on this time stamp (see below screenshot).

(See Step 2 Top Right)

Step 2: This will open a separate page (and link!) just for this post (see screenshots below).

Step 3: Now you can simply email the post link to your client, or tweet it (driving more people back to your Facebook page)!

Note: Do you have to log in to view your page? If so, then people may need to log into Facebook to view the post, once they click on the link. Here is an article on how to make your business Facebook page available for the public to view (without log-ging into Facebook—recommended, depending upon your business): http://www.evotivemarketing.com/public-facebook-page/

MarketingTip


In this section we spotlight MFR team members, in order to help distinguish the dedicated, hard-working, friendly faces we have on our MFR staff. We truly have an outstanding team of individuals. And, of course, this is no coincidence, as we look to provide our members with outstanding service.

So, without further ado, we are pleased to spotlight (drum roll please) … Denroy Bryan, Senior Call Center Technician and fan of technology.

How long have you been working at MFR?I have been with the company for six years.

What aspect of your job do you enjoy the most?One aspect of the job I enjoy the most is when I get that call

where I get to flex my technical prowess, and at the end of that call, being called a “genius.”

Any hobbies outside of work?Spending time with my sons, playing video games, and occasionally driving my nitro RC/car.

Where were you born and where were you raised?I was born in Kingston, Jamaica, and moved to Brooklyn, NY, at the age of 3. Then (I moved) to Mount Vernon, NY, at the age of seven, where I was pretty much raised. I moved to Orlando, FL, in 1996, and have been here ever since.

If there’s one place in the world, all expenses-paid, you could visit tomorrow, where would that place be and why?The one place in the world that I would go tomorrow if it was with all-expenses paid would be Japan. I have always wanted to go there because of all the new technology that they have available to the general public, such as vending machines that serve hot food – and even being able to get clothes from them. Also to be able to ride the bullet train!

Thank you, Denroy, for your dedication, hard work, and taking the time to answer our questions!

MFR TEAM MEMBERFOCUS ON: Denroy Bryan, Senior Call Center Technician

The Focus


The FocusMFR PRODUCT & SERVICEFOCUS ON: My Florida Commercial Real Estate (MFCRE)

Interested in commercial real estate?

As we approach annual billing for MFRMLS and MFCRE in May, why not take advantage of MFCRE at a pro-rated cost for the next few months?

My Florida Commercial Real Estate (MFCRE) is a full-functioning Commercial Information Exchange (CIE), offering real estate agents a complete suite of products and services, including a powerful search database, a comprehensive marketing engine, a social networking platform and a commercial property search engine with national exposure.

Developed by industry leader Catylist, MFCRE integrates a public interface for companies, investors and other allied professionals seeking

www.MFRMLS.com/member-benefits/

mfcre

commercial real estate availabilities, including office, industrial, retail, multi-family, vacant land and business opportunities.

To Subscribe to MFCRE

For subscription information, please email [email protected] or visit www.MFCRE.com.

MFCRE is mobile!

See page 25 for details.


Are You Getting the Most out of YOUR Consumer Website?MyFloridaHomesMLS.com is YOUR Consumer Website. Similar to a Trulia or a Zillow, MyFloridaHomesMLS.com keeps YOU at the center

Keeping YOU at the Center of the Transaction.

custom link will be displayed on the landing page.

mfrmls.com

Try It Out Today!

Got Buyers?

Got Stats?


AroundHouse

the An article for current and future homeowners

Tax Benefits of HomeownershipThe tax deductions you’re eligible to take for mortgage interest and property taxes greatly increase the financial benefits of homeownership. Here’s how it works.

Assume:

$9,877 = Mortgage interest paid (a loan of $150,000 for 30 years, at 7 percent, using year-five interest)

$2,700 = Property taxes (at 1.5 percent on $180,000 assessed value)

______

$12,577 = Total deduction

Then, multiply your total deduction by your tax rate.

For example, at a 28 percent tax rate: 12,577 x 0.28 = $3,521.56

$3,521.56 = Amount you have lowered your federal income tax (at 28 percent tax rate)

Note: Mortgage interest may not be deductible on loans over $1.1 million. In addition, deductions are decreased when total income reaches a certain level.

Visit www.HouseLogic.com for more articles like this.

Reprinted from HouseLogic.com with permission of the NATIONAL ASSOCIATION OF REALTORS®.

Article link: http://realtormag.realtor.org/sales-and-marketing/handouts-for-customers/for-buyers/tax-benefits-homeownership

Click on the article link

to download this article as

a handout for your clients.

Stay Connected with the New Mobile App

The new Catylist Mobile App (http://mobilecie.com) is designed to keep MFCRE members connected while on the go. It works great on Android/iOS smartphones & tablets, including iPhones & iPads. The setup is quick and easy.

• Sophisticated, map-based searching including an unlimited number of results.

• View full listing details, including photo galleries.

• Sync’d with listing catalogs for access during showings, client presentations.

• Access to the MFCRE member directory to call/email colleagues.

• View inventory of available property listings.

• Read the latest commercial real estate news articles aggregated from around the Web.

• Email listings and catalogs directly from your device.

• Free public search allows tenants & investors to find property availabilities.

My Florida Commercial Real Estate | 555 Winderley Place , Suite 320, Maitland, FL 32751 | www.mfcre.com | 407-960-5300

Major Map Upgrades, GIS Capabilities & Layering

MFCRE is a fully capable GIS platform. Members can add various types of data overlays on top of property listings, comparables, and building records. Current layers include demographic data (Population Density, Household Income, and Education Level)aswellastrafficflowindicatorsformajorstreetsandhighways.

Whether it’s heat maps, points of interest, or custom geographic boundaries like local industrial zones — we can now integrate any GIS layers you have access to for your local market.

Instant Access to Listings via QR Codes

QR codes are a new form of barcode that can be scanned by smartphones. All printable reports generated from MFCRE can include QR codes for each property. Once a report is printed, clients can simply scan the code and be automatically taken to the online listing presentation to view the full details.

A n d r o i d P h o n e o r Ta b l e t P a d

Visit mobilecie.com in your browser

• Click “Menu” then “Bookmarks”

• You’ll see the mobile app at the top with a star – click it, then “Add Bookmark”.

Catylist will now appear in the grid of bookmarks below

• Long-press (press and hold) your new bookmark, then “Add shortcut to Home”

• Click the new Catylist icon on the home screen of your phone/tablet whenever

you want to launch the app.

A p p l e i P h o n e o r i P a d

Visit mobilecie.com in Safari

• Tap the “Go To” icon at the bottom/center of the Safari window

• Then tap “Add to Home Screen”

• Click the new Catylist icon on the home screen of your iPhone/iPad whenever


Stay Connected with the New Mobile App

The new Catylist Mobile App (http://mobilecie.com) is designed to keep MFCRE members connected while on the go. It works great on Android/iOS smartphones & tablets, including iPhones & iPads. The setup is quick and easy.

• Sophisticated, map-based searching including an unlimited number of results.

• View full listing details, including photo galleries.

• Sync’d with listing catalogs for access during showings, client presentations.

• Access to the MFCRE member directory to call/email colleagues.

• View inventory of available property listings.

• Read the latest commercial real estate news articles aggregated from around the Web.

• Email listings and catalogs directly from your device.

• Free public search allows tenants & investors to find property availabilities.

My Florida Commercial Real Estate | 555 Winderley Place , Suite 320, Maitland, FL 32751 | www.mfcre.com | 407-960-5300

Major Map Upgrades, GIS Capabilities & Layering

MFCRE is a fully capable GIS platform. Members can add various types of data overlays on top of property listings, comparables, and building records. Current layers include demographic data (Population Density, Household Income, and Education Level)aswellastrafficflowindicatorsformajorstreetsandhighways.

Whether it’s heat maps, points of interest, or custom geographic boundaries like local industrial zones — we can now integrate any GIS layers you have access to for your local market.

Instant Access to Listings via QR Codes

QR codes are a new form of barcode that can be scanned by smartphones. All printable reports generated from MFCRE can include QR codes for each property. Once a report is printed, clients can simply scan the code and be automatically taken to the online listing presentation to view the full details.

A n d r o i d P h o n e o r Ta b l e t P a d

Visit mobilecie.com in your browser

• Click “Menu” then “Bookmarks”

• You’ll see the mobile app at the top with a star – click it, then “Add Bookmark”.

Catylist will now appear in the grid of bookmarks below

• Long-press (press and hold) your new bookmark, then “Add shortcut to Home”

• Click the new Catylist icon on the home screen of your phone/tablet whenever


A p p l e i P h o n e o r i P a d

Visit mobilecie.com in Safari

• Tap the “Go To” icon at the bottom/center of the Safari window

• Then tap “Add to Home Screen”

• Click the new Catylist icon on the home screen of your iPhone/iPad whenever



Looking for a calendar of upcoming classes or webinars?Visit http://www.mfrmls.com/resources/training-and-events to log into Membership Director, where you can find and register for classes and webinars.

Call Center Hours:

Monday–Friday: 7:30 AM–7 PMSaturday: 8 AM–6 PMSunday: 9 AM–2 PM

Toll Free: (800) 686-7451Local: (407) 960-5300

http://www.mfrmls.com/member-support/call-center

My Florida Regional MLS555 Winderley Place, Suite 320

Maitland, FL 32751

Toll-Free: (800) 686-7451 Tel: (407) 960-5300

Fax: (407) 960-5450

Have an MFRMLS-Office Depot Account? Then see the My Office Savings of the Month! Visit the following link for more information: http://www.mfrmls.com/resources/member-savings/mfrmls-savings#savings-of-the-month

My Office Savings of the Month


MFRMLS Associations and BoardsShareholder OrganizationsBartow Board of REALTORS®— http://www.bartowboardofrealtors.com/index.html

East Polk County Association of REALTORS®— http://epcar.com/

Englewood Area Board of REALTORS®— http://www.englewoodareaboardofrealtors.com/

Greater Tampa Association of REALTORS®— http://www.gtar.org/

Lakeland Association of REALTORS®— http://www.lakelandrealtors.org/

Manatee Association of REALTORS®— http://www.manateerealtors.org/

Melbourne Area Association of REALTORS® — http://www.melbournerealtors.org/

Orlando Regional REALTOR® Association— http://www.orlrealtor.com/Main/Main.asp

Osceola County Association of REALTORS®— http://osceolarealtors.org/

Pinellas REALTOR® Organization— http://tampabayrealtor.com/

Punta Gorda-Port Charlotte-North Port Association of REALTORS®— http://pgpcnprealtors.com/

REALTORS® Association of Lake & Sumter Counties— http://www.ralsc.org/

Sarasota Association of REALTORS®— http://www.sarasotarealtors.com/

Venice Area Board of REALTORS®— http://www.vabr.org/

West Pasco Board of REALTORS®— http://www.wpbor.com/

West Volusia Association of REALTORS®— http://www.westvolusiarealtor.org/

Customer OrganizationsCentral Pasco Association of REALTORS®— http://www.centralpascorealtors.com/

Desoto County Board of REALTORS®— N/A

East Pasco Association of REALTORS® — http://www.facebook.com/pages/East-Pasco-Association-of-Realtors

Lake Wales Association of REALTORS®— http://www.lwar.net/

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My Florida ReSource - Jan/Feb 2013

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