My Florida ReSource - Jan/Feb 2013

Click here to load reader

  • date post

  • Category


  • view

  • download


Embed Size (px)


My Florida ReSource is the magazine for My Florida Regional MLS (MFRMLS) members.

Transcript of My Florida ReSource - Jan/Feb 2013

  • Jan/Feb 2013 | My Florida ReSource | 1

    The magazine of My Florida Regional MLSJan/Feb 2013

    Volume 2, Issue 3

    Your MLS never looked so mobile.

    Opening February 27, 2013in an app store or browser near you.

    powered by MFRMLS

    Page 12

    AlsoMajor Changes on 3.19.13 Page 3Facebook Tip Page 18

  • 3 Coming 3.19.13: New MLS system & Login Portal

    12 My MLS App: Launching February 27, 2013

    15 Mobile Tools Become More Important in Home Searches

    17 Fannie Mae Replaces Short Sale Assistance Desk with New Website

    18 Facebook: How to Share a Post Outside of Facebook

    4 Recent MFRMLS News!

    6 Training & Tips Recent My Tips of the Week

    10 Compliance Corner

    No Fines February: A Good Reminder to Check Listings

    20 The Focus Team Member: Denroy Bryan, Senior Call Center Tehnician

    Product and Services: My Florida Commercial Real Estate (MFCRE)

    24 Around the House (an article for current and future homeowners) Tax Benefits of Homeownership

    Jan/Feb 2013

    My Florida ReSource MagazineJanuary/February 2013

    Volume 2, Issue 3

    My Florida Regional MLS (MFRMLS)555 Winderley Place, Suite 320

    Maitland, FL 32751Tel: (407) 960-5300

    Toll-Free: (800) 686-7451Fax: (407) 960-5450

    About MFRMLSMy Florida Regional MLS is Floridas largest multiple listing service with

    over 34,000 subscribers. Owned by 16 Shareholder REALTOR Boards and

    Associations in Central and Southwest Florida, MFRMLS offers a comprehensive suite of productivity and marketing tools to professionals in the real estate industry.

    Positioning StatementMy Florida Regional MLS is the only real estate information resource that helps our members deliver quality service to their

    customers by providing the tools and opportunity to succeed in their profession.

    2012-2013 MFRMLS OfficersMelody Hall, President

    Steve Amburgey, President-ElectJoe Perez, Vice President

    Michael Bindman, TreasurerBill Dryburgh, Immediate Past President

    MFRMLS ExecutivesMerri Jo Cowen, CEO

    Jay Markell, CFO, COODeanna Rogers,

    Senior VP of MLSJennifer Thompson-Kersting,

    VP of Member Relations

    Editorial StaffNatashia Ford, Editor

    Doug Wise, Editor, Creative Director

    In this issue...

    In every issue...



  • Coming 3.19.13 ...

    A new MLS system for MFRMLS members.Runs on all major operating systems and browsers,

    including Mac OS, Safari, Chrome, & Firefox.

    Also ...

    A new Login Screen and Portal!

    Click here for more information!

  • 4 | My Florida ReSource | Jan/Feb 2013 Volume 2, Issue 3

    presented by

    Bank of America Short Sales: How to Avoid Delays by Using the MLS

    Fusion MLS & New Login Portal Coming 3.19.13

    MFR Launches - No Fines February 2013!

    Fannie Mae Replaces Short Sale Assistance Desk with new website

    TransactionDesk Enhancements!

    MFR introduces new mobile MLS app coming soon to replace Kurio

    MFRMLS Now Data Sharing Outside of Florida!

    MFRMLS Proudly Announces New Shareholder: The Melbourne Area Association of REALTORS!

    New Call Center Hours - Effective January 1, 2013

    Education Calendar Change - Effective January 1, 2013

    Click on the article titles to go to the respective article on

    Recent MFRMLS News


    Next issue of CC is early March.

  • Jan/Feb 2013 | My Florida ReSource | 5


    Online, interactive housing payments & lending info displayed side-by-side with property information on a new Consumer Report

    Keeps customers on listings longer

    You choose the lender to display

    Interactive mortgage tool allows homebuyers to play what if scenarios to address their financing needs


    The system creates detailed flyers with property listing information and acurate mortgage payment information

    Created with one mouse click

    Can be emailed or printed

    Promotes both the Agent and chosen Loan Officer

    RatePlug provides your prospective homebuyers with valuablepayment information specific to each property they view.


    2. Provides marketing material for your Open House functions or general display.

    How does RatePlug helpAgents in todays market?

    FREE to MFRMLS Members!Visit to enroll

    3.*Participating lenders pay a license fee.

  • 6 | My Florida ReSource | Jan/Feb 2013 Volume 2, Issue 3

    Recent My Tips of the Week

    Training& TipsMYof the WEEK

    MYof the WEEK

    MYof the WEEK

    Did you know you can upload 25 photos per listing in the MLS?

    Weve all heard, a picture is worth a thousand words, so why not speak volumes through your listing photos! The MLS holds up to 25 photos per listing, so give your listings the upper hand by using this increased photo limit. Additionally, larger file sizes for images are now accommodated (from 512x400 to 800x600 and 400x512 to 600x800). Take advantage of the visual benefits the MLS offers to help attract clients to your listings!

    Did you know you can find zip code boundaries in the MLS system?

    Its easy!

    1. In the Resources menu, located on the right side of the Home page in the MLS system, click on Information & Contacts.

    2. Click on Zip Code Boundary Mapping.

    3. When the window opens, you can type the Zip Code or Address or even click on the map to pull up zip code boundaries.

    For all My Tips of the Week, in chronological order, please

  • Jan/Feb 2013 | My Florida ReSource | 7

    MYof the WEEKDid you know you can add MLS property searches to your business Facebook page?

    Through the use of N-Plays Facebook app, IDX Home Search, MFRMLS members can utilize their Facebook business page for MFRMLS property searches.

    Is there a cost?

    N-Play is offering a 30-day free trial (without contract; cancel at anytime). Beyond the free trial the pricing is $9.95 per month or $49.95 per year.

    How do you get started?

    Agents must first become members of the Real Estate Agent Directory on Facebook to access the IDX service. The Directory is a free service for consumers and real estate professionals on Facebook. Consumers can find agents on Facebook by location and expertise.

    Follow the below steps to get started with the IDX Home Search app (and to join the Real Estate Agent Directory):

    1) Log into Facebook and use the following link to activate your IDX Home Search account:

    (This will also enable your free Real Estate Agent Directory membership.)

    2) Register and complete the requested setup.

    3) Your broker (if youre not the broker) will then receive an email notifying him or her of the account registration.

    4) Your broker will then need to complete an IDX agreement at (the MFRMLS online contract system) and select N-Play as the IDX vendor.

    5) Your IDX feed for your business Facebook page will be activated upon completion of the IDX agreement.

    Questions? For more information on the IDX Home Search app, please visit the IDX Home Search Facebook page at

    Or you can email, or call 904-800-1811.

    MFRMLS IDX questions? Please visit

  • 8 | My Florida ReSource | Jan/Feb 2013 Volume 2, Issue 3

    Class is Now in Session!

    Have you been to MFRMLS University? This training portal will connect you to the many courses available to you as an MFR Member. Online, or in person, weve got a class for you.

    Looking to learn in your pajamas? With easy registration and no waiting, you can bring our trainers into your home through live and recorded webinars. Available online, you can save gas and you can save time. Best of all, the courses are free.

    Need face time? No problem. MFRMLS University also con-nects you to live courses taught at your association/board by MFRMLS instructors. With interactive sessions in a classroom setting, youll be an expert in no time.

    In-person or online, MFRMLS University can help you boost ered with

    your membership. Log on today to learn more!

    Go Big "U"

  • Jan/Feb 2013 | My Florida ReSource | 9

    Have you used Data Co-op?

    Data Co-op is a My Florida Regional MLS (MFRMLS) member benefit that provides you with new tools, new reports, and a new way to access MLS listings. Best of all, theres no additional fee to use Data Co-op, so be sure to take advantage of this valuable tool.

    Here are some Data Co-op highlights:

    Enhanced mapping and parcel boundaries

    Sales history

    Price and days on market analysis

    Nearby comparable sales

    Community demographic charts

    Neighborhood demographic report

    School information

    Real estate trends

    Foreclosure map overlays (pre-default, auction, and bank-owned/REO)

    RealAVM report (MLS Enhanced Property Value Report)

    LAMAR report (Listing and Market Activity Report)

    How can you access Data Co-op?

    You can access Data Co-op directly within MLXchange (by clicking on the link in the SmartLinks section of the Home page).

    MLS Data Co-op

    Visit the Data Co-op Member Benefits page on

    For more information

    an MFRMLS Member Benefit*

    *Access to Data Co-op based on Association/Board membership.

    Rave Revi