MY DIGITAL BANKING NIRVANA - JIM MAROUS

MY DIGITAL BANKING NIRVANA(AS OF NOVEMBER 21, 2013)

JIM MAROUS

BANK MARKETING STRATEGY BLOG

nir·va·na noun \nir-ˈvä-nə, the state of perfect happiness and

peace where there is release from

all forms of suffering

a state or place of great happiness

and peace

Merriam-Webster Dictionary

MY DIGITAL BANKING NIRVANA

Simple Engaging Contextual

Mobile Photo Account Opening™ uses Mitek's new mobile imaging platform to capture the front and back of a driver’s license, eliminating

error prone data entry by the customer or in the branch .

EASY ACCOUNT OPENING

SureSwipe is Capital One's new Pattern login feature that allows Card customers to sign into the mobile app with a quick custom pattern instead of an alpha numeric password.

NO MORE PASSWORDS

SIMPLIFIED MOBILE BANKING

The GoBank Balance Bar provides instant balance information without password login.

According to Mapa Research, 18% of banks globally have removed the need to login at all to see account balances.

Commonwealth Bank’s pre-login balance was voted as the favorite feature of Kaching.

IMMEDIATE BALANCES

UNIQUE MOBILE ENGAGEMENT

As opposed to just showing a single balance pre-login, Bank of New Zealand provides the balances on all of the customer’s accounts.

RELATIONSHIP BALANCES

Augmented reality app from PNC Bank allows customer to easily find closest branch or ATM.

BRANCH/ATM FINDER

USAA’S Virtual Assistant, powered by Nuance Communication, lets members speak their banking commands, including bill payments, through the app. The enhancement is designed to require fewer steps to complete financial tasks than typed answers.

VOICE-DRIVEN BANKING

ENHANCED iPAD SUPPORT

BBVA Compass was one of the first U.S. banks to allow customers to sign up for mobile banking without requiring them to sign up for

online banking first. They are still one of the few with a dedicated iPad app.

Moven provides real-time digital receipts for debit and mobile payment transactions. These receipts include alerts, categorization and comparison to historical spending.

DIGITAL RECEIPTS

Simple allows customer to not only view receipts, but also attach pictures to their transactions. Their overall interface is one of the cleanest in the industry.

They also integrate a ‘safe-to-spend’ function that combines budget with transaction behavior.

PHOTO RECEIPTS

GoBank provides a very lighthearted way of helping to avoid overspending based on budget function with their ‘Fortune Teller’.

SPENDING ASSISTANT

GoBank has a very simple way to set more than 10 different alerts to be delivered to the channel(s) of your choice.

CUSTOM ALERTS

USAA integrates sales within their mobile app on the start-up page and throughout the entire experience.

CONSOLIDATED SALES & SERVICE

Kaching provides as many payment options as any bank worldwide, including ability to pay bills with QR codes, make Bump P2P payments and even payments through Facebook.

SIMPLIFIED PAYMENTS

Square has recently introduced a new way to pay friends. With Square Cash, sending money is as easy as sending an email. No passwords, no sign-up, no hassle.

UNIVERSAL P2P

mBank’s smart transaction search engine makes a search through your transaction history as easy as using Google on the internet, with

results displayed in real time

TRANSACTION SEARCH

Amex serves cardmembers rewards based on their locations, should they wish to use the geo-location service.

The feature, called My Offers combines Amex spend history with location information to provide discounts and information of nearby merchants. In turn, customers click the deals they want.

LOCATIONAL REWARDS

MoneyDesktop takes consolidated PFM insight and builds visualized tools to assist in money management.

GuideMe clearly presents financial goals by implementing a similar approach to the company’s patented BubbleBudget concept, allowing account holders to track progress within each individual goal while visualizing the immediate importance of each long-term objective based on variable size and location on the tool’s virtual time line.

VISUALIZEDPFM

Moven’s Cred score

• Monitors your finances

• Provides comparison to others

• Gives you feedback about your progress and how you can improve

• Rewards you for being financially fit

• Helps you spend, save, and live smarter

FINANCIAL WELLNESS

mBank’s gamification in the bank’s transactional service to encourage smart spending and saving

GAMIFICATION

AUGMENTED REALITY MORTGAGE

ANZ FastPay was Australia’s first mobile payment App to offer small business owners same day settlement of merchant payments to an ANZ account using an iPhone or iPad.

SMALL BUSINESS

Banco Sabadell is the first bank in the world to present its own app for Google Glass. The app allows the customer to find branches and ATMs, check balances and supports video conferencing. Apps were

developed using an open app innovation program.

WEARABLE BANKING

The SmartWatch app is based on Westpac’s Cash Tank app that allows customers to get balances without any authentication.

Westpac is now working to offer customers quick transfers between their bank accounts and the ability to receive account alerts to the

watch.

WEARABLE BANKING

PLASTIC TO REPLACE MY PLASTIC

CHANNEL INTEGRATION: BOOK AN APPOINTMENT

ING Belgium: customers can book an appointment with a specific agent in branch via their mobile app

NAB’s new “Smart Store” design, where tellers are replaced by a variety of self service digital interfaces

INTEGRATED BRANCHES

INNOVATION

THE FUTURE MORE CONNECTIONS, MORE DEVICES

Thank You

Jim Marous011-216-218-4257

[email protected]

Bank Marketing Strategy Blogwwwjimmarous.blogspot.com

MY DIGITAL BANKING NIRVANA - JIM MAROUS

Economy & Finance

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