Senior-level Assignments in Marketing / Business Development / Brand Management

Professional Exposure

o Highly competitive, self-starter, disciplined and goal oriented professional offering 22 years of expertise in managing operations with key focus on Marketing, Customer Relationship Management & Dealer Management primarily in Industrial, Residential, Retail and Telecommunication sectors.

o Currently with Desert Line Projects, Qatar as Marketing Manager – Aluminium and Glass.

o Expertise in market and brand development skills supported by excellent inter-personal communication skills built on sound management exposure.

o Demonstrated abilities in successfully conducting National Brand Launch, innovative promotional schemes, devising brand building activities, conducting financial literacy camps and accelerating the business growth.

o Possesses a focused, customer-oriented approach with excellent relationship management skills and efficiency in dealing with clients across the industries.

o Resourceful at evolving effective procedures, establishing service standards, and operational policies with proven ability in reducing operational costs through effective cost control measures.

o Keen planner & strategist with a detailed goal oriented approach.

o Possess strong interpersonal, communication and analytical skills with demonstrated abilities in Training & Development, team management and customer relationship management.

o Sales Strategist with extensive exposure to Business Development, Sales, Customer Relationship Management.

o Pivotal role in grooming & mentoring team members witnessing their professional growth in the team.

o Possess strong interpersonal, communication and analytical skills with demonstrated abilities in Training & Development, team management and customer relationship management.

anand9799@yahoo.co.in

+974 30771185

ANAND BABU MURUGESANMarketing Manager

Core Strengths

STRATEGY FORMULATION & PLANNING

MARKETING PLANNING & DEVELOPMENT

CUSTOMER RETENTION & SATISFACTION

TEAM MANAGEMENT

MARKETING COMMUNICATION

TALENT MANAGEMENT

TREND ANALYSIS

BUSINESS DEVELOPMENT

LIAISON / COORDINATION

PRODUCT DEVELOPMENT

Core Competencies

Sales and Marketing Identifying new & unexplored segments for business as part of market development effort. Prospect, identify & appoint new dealers / distributors to cover unrepresented / unexplored geographies to

increase business & market share. Creating initiatives, designing schemes, planning of merchandising and execution of these marketing events

for increasing sales drive.Strategic Planning

Formulating developmental strategies for achievement of goals and targets by identifying & developing new avenues for long term growth.

Establishing corporate goals, short term and long term budgets and developing business plans for the achievement of these goals.

Conceptualizing plans; assessing the revenue potential in opportunities.Team Management

Adept at end to end Resource management and deployment. Strong leadership skills and excellent relationship management skills to co-ordinate with people across functions to maximize productivity.

Creating & sustaining a dynamic environment that fosters development opportunities & motivates high performance amongst team members.

Business Development Maintaining customer relationships for Business Development for business growth. Providing technical support to understand the concepts of new products to the customers. Coordinating for resolution of grievances and queries of individual and corporate clients. Reviewing & interpreting the impact of changes in needs of clients and attuning strategies accordingly.

Operations Management

Monitoring day to day operations of the company like Leave record management, daily report analysis, sponsorship disbursement & tracking of business, Legal aspects, Incentive calculation, addressing field issues, Performance appraisal etc.

Organizational Experience

Designation: Marketing Manager Location: Doha, QatarTeam Size: 16

Job Profile

In charge for the company's Sales and marketing activities managing a team of 16 members. Selling includes promoting Aluminium and Glass products to construction companies, consultants and other potential customers, collection of receivables, after sales customer service. Marketing includes ATL and BTL activities, MIS data collection and promotional activities

Achievements

Successfully led the team to achieve the sales target for the past 10 months Instrumental in increasing the number of new clients at the rate of 15 every month Redesigned the company profile, Prequalification submittal and relevant marketing aids to help the team in

successfully submitting their competitive bids. Introduced new report formats for monitoring and controlling the team activities.

Responsibilities

To supervise and coordinate with Marketing Team and support them to prepare competitive bids, advise on negotiation tips and complete the projects on time.

To co-ordinate with factory operations and ensure effective service delivery on-time, product quality and commissioning.

To coordinate with Group Accounts and HR & Admin departments.

Key Result Areas

o Ensure achievement of profitability targetso Ensure achievement of revenue targetso Ensure achievement of financial targets of the Division including collections and finalization of price and support

Marketing Team in finalization of Bidso Accountable for growth and retention of Key and Core Accountso Conduct receivables analysis and initiate appropriate action and adopt appropriate recovery strategies of non-paying

clientso Ensure timely & accurate submission of monthly MIS to MDo Recommend approval of bills for direct reporting staff o Recommend appropriate increments to the Employees after due assessment of their performance and related

parameterso Review of set Performance Targets for each of the team member.o Review of Resource requirement based on the set Business Targets and approval.o Advise MD on manpower planning, recruitment and trainings.

Desert Line Projects WLL June 2015 - Present

Designation: GM Marketing Location: Madurai, IndiaTeam Size: 12

Job Profile

In charge for the company's Sales and marketing activities managing a team of 12 members. Selling includes promoting residential properties to potential customers, collection of receivables, after sales customer service. Marketing includes ATL and BTL activities, MIS data collection and promotional activities

AchievementsSuccessfully led the team to achieve more than 100% of sales target consecutively for 7 months. Instrumental in increasing the number of customers from 102 in 2011 to 417 in 2014Tied up with 12 banks and financial institutions for faster project approvals and loan sanctions Successfully steered the company sales thereby increasing the market share to 34%

Responsibilities:

Achieve sales and collection targetsDevelop and review budget and goals with staffReview progress as compared to budget with staff quarterly Continually build upon personal skills and knowledgeConduct Market surveys, Competition surveys and present the results to Management Prepare and review marketing plans with employees on a regular basisReview marketing plans annuallyReview individual department sales and promotion programs annually Submit monthly reports, general information, and recommendations to the board Assist in formulating policies and provide all facts needed for decision making

Designation: Loyalty Program Manager Location: OmanTeam Size: 7

Job ProfileTo play a defined role in improving the customer footfall, customer satisfaction and customer retention in all the TSC

stores across the Sultanate of Oman with the help of marketing and promotional activities through TSC Loyalty program

AchievementsRendered constant cooperation to all functional areas by managing cross-functional teams and processes to assure

TSC Sultan Center Jun 08 - Dec 10

Kaviyan Construction Private Limited Feb 11 – April 15

Ahmed Ramadhan Juma Group Jun 03 - Dec 06

retention programs exceed targets.Analyzed internal and external customer behavior in order to make strategic recommendations for new marketing programs and initiatives.Developed, executed and managed new customer loyalty initiatives while partnering with other departments to put programs into operation, measure success, and manage results for ongoing program enhancements.Introduced new and unique existing customer programs to enhance the customer experience across all touch points including Internet, print, telephone and other service channels.Instrumental in developing, recommending and managing campaigns to increase customer satisfaction and improve loyalty, working with key partners and targeting vulnerable customers.Conducted research programs by utilizing internal and external resources to identify untapped loyalty strategies for existing customer segments.Regularly conducted Mail, SMS and telephone surveys; analyzed and presented recommendations to the executive leadership team.Key role in evaluating the performance of initiatives and strategies including on-going review of campaigns and trends.Developed executive-level summaries to capture results and recommendations for presentation to high-level decision makers in order to gain approval for project implementation.Successfully increased the member base from 8,728 to 56,000 in 3 years.

Designation: Marketing Manager Location: OmanTeam Size: 3

Job ProfileResponsible for the Marketing function for the retail outlets in the country. (5 Stores)

AchievementsPlayed a significant role in steering the Product specific promotions through direct mailers, product e-mails, POP displays, newspapers / magazine articles, etc.Initiated and monitored door-to-door Surveys, Telephone Surveys, E-mail Surveys, Direct Mailer Surveys, Surveys through fax, Point of Purchase Surveys.Significant contribution in the successful launch of 5 Discount Centers.Augmented the customer count by more effective Flyer Distribution and attractive in-store displays.Pro-actively engaged in land selection for new stores by providing Area survey and Competition survey reports.Successfully launched Customer Loyalty Card Program Rewards Card in Oman.Deftly produced cost effective promotional plans resulting in a saving of 22% of the allotted budget as on date.Achieved reduction in customer complaints by almost 50%

Designation: Assistant Marketing Manager Location: Dubai, UAE

TSC Discount Center Jan 07 - Jun 08

Team Size: 4

Job ProfileSteer all Middle East marketing activities for various product lines of ARJ GroupRender support to sales, customer service and purchasing to develop consistency and to emphasize customer needs, experience and satisfaction.

Achievements

Key role in developing Strategies, Campaigns with the AGM and Sales Managers.Communicated externally with international sales Managers, outside sales representatives, and development managers working with vendors in other GCC CountriesInstrumental in marking 33% increase in annual sales, surpassing the breakeven point for the first time in UAE divisions 2.5-year history.Recognized for augmenting one product line's market share by 25% within six months after devising a promotional campaign that included road shows & bulk discounts.Designed a 97-page Product Catalog from ground zero, targeting clients' needs, improvising distribution time, accounts receivable, cash flow and customer service.Profitably augmented sales inquiries and product awareness by developing a comprehensive, static, B2B, and B2C web site specifically designed for product lines distributed in the Middle East.Generated new leads through direct mail and email campaigns that were based on information secured from newly created customer feedback forms and subsequent database.Deftly designed the Company Profiles of 3 divisions to highlight the divisional activities.Key role in creating display and marketing materials and securing give-a-ways from vendors to be used as promotional tools at the Big Five Show and other conventions.Functioned as Management Representative in monitoring implementation and follow-up of ISO based quality policies.

Designation: Area Manager Location: Madurai, India Team Size: 14

Job ProfileSteer channel operations of Cellular Services with focus on Sales and Marketing for 18 towns throughout South

Tamil Nadu.

AchievementsKey role in training Dealer Managers and Sales Staff, developing managerial talent by reviewing monthly productivity and identifying strategies for improvement.Significant involvement in augmenting partnerships with vendors, private dealers, Government authoritiesResponsible for setting up and successful administration of Regional branch office. Holds the distinction of achieving branch target consistently for 39 months.Successfully established Aircel as a major player in all 18 towns.

Aircel Limited Mar 99 - Apr 03

Accel Automation Limited Jun 94 - Mar 99

Significant role in new town launches (12 towns).

Designation: Assistant Marketing Manager Location: IndiaTeam Size: 3

Job ProfileMarket the company's software solutions to potential business customers in Coimbatore with a team of 3 members

Achievements

Managed all phases of the product lifecycle for software products, including marketing campaigns, product launches, distribution and discontinuation. Closely monitored product sales. Developed concepts for marketing collateral.Successfully converted the branch into a profit center within 3 months of taking charge as deputy manager. Responsible for the company’s decision to market the software products through dealers concurrently. Recognized across the country in credit - control function.Deftly handled time-sensitive issues of service & customer support.Generated business above sales target consistently and bagged ex-gratias in various promotional schemes. Acted as in-house editor for the territory magazine in the year 96-97.Designated as vice chairman of the company’s product improvement group in 1998.

Academics

MBA (Marketing) from Madurai Kamaraj University 1994

M.Sc. (Electronics) from Bharadhidasan University 1992

B.Sc. (Electronics) from Bharathiar University 1990

IT Skills

Proficient at Windows, Word, Excel, PowerPoint, Outlook, Visio, Flash MX and Dreamweaver Applications.

PERSONAL DETAILSDate of Birth: 7 November 1969

Marital Status: Married

Languages: English &Tamil

Address: E-304, Meenakshi Road, TVS Nagar, Madurai -625003, Tamil Nadu, India

Driving License: Oman, Qatar, Dubai, India