My cube_ Introduction
-
Upload
chibi2912 -
Category
Technology
-
view
302 -
download
0
description
Transcript of My cube_ Introduction
Name: Trang NguyenStudent ID: 2009122251
The world’s First social exchange
Introduction
1. Social Network’s privacy issues 2. Introduction of MyCube3. Background4. Features and Platforms5. SWOT analysis6. Visions of future 7. Conclusion8. References
Presentation Agenda
1. Social network’s privacy is-sues
Social network pri-vacy and security is becoming controver-sial issue77% of users do
not want to be pro-filed
Source: Burst Media 2010
700 million users not using because of pri-vacy concerns
Source: Wall Street Journal 2010
Quit facebook day
Introduction
However,
2. Introduction
“400 million new social networking users 1.5 billion new social network user accounts 2011-2015”
Source: Radicati Group 2011
Network social market is still very potential and it requires new platform of social network which can meet the urgent demand of users of having their control and security over their information.
Solu-tion
Introduction
2. Introduction
Interface of MyCube
MyCube VaultAllow users to make on de-mand or auto mated back-ups of their social media, then can be stored in the computer’s hard disk
MyCube ExchangeUser-centric, content-rich next generation of network where users have complete control over their privacy and interactions on the Web.
Introduction
2. Introduction
Following founding principles
Privacy, ownership and control Complete control of user’s data, information and content
Internet GridSharing information via the topic and controlling shared and received
informationMonetization
Nano payment system – “cube”Opt-in advertising system
Users can earn money from selling content and putting ads.
“MyCube is the World’s first Social Exchange…
“… a content-centric, privacy-focused social network. MyCube offers users complete control of their information and interac-tions…”
3. Background
CEO & Management
board
Founded 2008 by Swedish en-trepreneur Johan Stael von Holstein
Over ₤5,000,000 raised to date 42 staff incorporating a senior
management team (Netscape, Network, Yahoo, eBay, PayPal, Amex, EA, Fair Digital)
Strong and full of experienced team.
Revenue source
Resource 1 Nano payment system - digital money (cube)70% of the money collected is distributed to the content gener-ator30% goes to MyCube
Resource 2 Revenue from sales of digital currency “Cube”.
Business model
3. Background
A. The Trust and the MyCube commercial organization are separate legal entitiesB. The technology infrastruc-ture e.g. servers, hardware & software etc on which user content is stored are assets owned by the TrustC. MyCube operates the web-site and provides services under a license based on the Trust Deed, with strictly defined service levels and protocols for Privacy protection Access controlTRUST = MyCube’s Brand
value
Introduction4. Features and Platform
Find people and content within your own interest
Introduction
4. Features and Platform
Create our own content and pub-lic it
Set privacy and price before publishing
Introduction4. Features and Platform
Integrate with the other social network
Setting Pri-vacy
Introduction4. Features and Platform
Platform: MyCube VaultUnique Making on-demand or automated
backups of online content Being able to store them securely on
the hard drive.
Social Functional social sys-
tem Interest centricity Social search Web 3 = new genera-
tion of information sys-tem
Introduction5. SWOT analysis
Strength and Opportunities Weakness and Threats- Have full control over our information+ able to choose whom the will share information and content+ able to download their online content on their hard disk-> Advantage competitiveness
-Unlimited friends
-Monetization principle enhances po-tential creators
-Skillful and experienced management boards.
- Create new market for Social network
-Limitation of information flows
-Unknown brand- Users might deny purchasing stuffs of strangers
-Public always ask for free source of information
-Their applications are pretty similar to other existing social network- Strong competitors such as facebook, myspace, google-Ethic problems when sharing online in-formation
- Copy right !!! ( some people might use the intellectual content of other people to collect profit)
Introduction
"MyCube's vision is to give users complete control of their online lives,"
by Johan Stael von Holstein, MyCube CEO
Conclusion
MyCube is very new and it has potential to become new social market in future.
MyCube needs time and efforts to complete itself
Some users might consider MyCube as normal social network like Facebook or Myspace, some might think MyCube is new form of social media interface where people can gather, buy and purchase information and stuffs. It all depends on each user’s purposes and needs.
MyCube doesn’t really fight in one market with Facebook or Google. It created it own market where most of users of MyCube would be users of Facebook and Google.
Summer 2011, MyCube started recruited internship for MyCube Digital Academy, which attracted thousands applications from high school and college students from all over the world. It could be considered as very ex-cellent marketing strategy when first launching MyCube into market. ( within 1 month ~ 15 000 Applications from over 50 countries)
We will look forward to seeing how MyCube would develop in future.
6. Visions of future and Conclu-sion
Introduction
http://www.labnol.org/internet/web-3-concepts-explained/8908/ http://news.mycube.com/ http://beta.mycube.com/ http://www.mycube.com/charter.html http://www.fastcompany.com/1754416/what-if-facebook-paid-you-for-your-data http://articles.cnn.com/2010-05-13/tech/facebook.delete.privacy_1_facebook-users-pr
ivacy-settings-facebook-friends?_s=PM:TECH
http://www.finsmes.com/2011/05/mycube-raises-8m-funding.html http://www.labnol.org/internet/web-3-concepts-explained/8908/ http://www.thelocal.se/29008/20100915/ http://www.wildberry.sg/2010/10/social-exchange-platform-digital-marketplace-will-m
ycube-work-in-reality/
http://blog.mycube.com/?p=78
And many other articles
8. References