My 1960's Brochure
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Transcript of My 1960's Brochure
MY PRESENTATION ON 1960’S FASHION
Danielle McCartney
I set out to achieve the creation of an interesting 1960’s
magazine by displaying my skills of using Microsoft Pub-
lisher and filtering images through Photoshop.
The process consisted of gathering research and
deciding upon which image editing software to use which
would best feature in my magazine. I decided to use
Photoshop which you will see feature on page 4.
My name is
Danielle
McCartney, I
am 19 years of
age and I am
currently
studying a
Fashion and
Clothing
course at
Belfast
Metropolitan
College.
I enjoy
spending time
with my
Family and
friends and
going out at
weekends.
MARILYN
MONROE
JFK
ASSASSINATED
Screen icon Marilyn Monroe has been found dead in bed at her Los Angeles home.
The 36-year-old actress' body was discovered in the early hours of this morning by two doctors who were called to her Brentwood home by a concerned housekeeper.
The President of the United States has been assassinated by a gunman in Dallas, Texas.
John F Kennedy was hit in the head and throat when three
shots were fired at his open-topped car.
The presidential motorcade was travelling through the main
business area of the city.
Texas Governor John Connally was also seriously injured when
one of the unknown sniper's bullets hit him in the back.
The men were accompanied by their wives, who were both un-
injured.
the window of a building over-looking the road.
MAN TAKES
FIRST STEPS
ON MOON
American Neil Armstrong has become the first man to walk on the Moon.
The astronaut stepped onto the Moon's surface, in the Sea of Tranquillity, at 0256 GMT, nearly 20 minutes after first opening the hatch on the Eagle landing craft.
Armstrong had earlier re-ported the lunar module's safe landing at 2017 GMT with the words: "Houston, Tranquillity Base here. The Eagle has landed."
Psychedelic art is any kind of visual artwork in-spired by psychedelic ex-periences induced by drugs such as LSD, mes-caline, and psilocybin. The word "psychedelic" (coined by British psychologist Hum-phry Osmond) "mind manifesting". By that defi-nition all artistic efforts to depict the inner world of the psyche may be con-sidered "psychedelic". In common parlance "Psychedelic Art" refers above all to the art move-ment of the 1960s.
"Optical art is a method of painting concerning the inter-
action between illusion and picture plane, between un-
derstanding and seeing." Op art works are abstract, with
many of the better known pieces made in only black
and white. When the viewer looks at them, the impression is given of movement, hidden
images, flashing and vibra-tion, patterns, or alternatively,
of swelling or warping.
Pop art is an art move-ment that emerged in
the mid 1950s in Britain and in the late 1950s in the United States. Pop art presented a chal-
lenge to traditions of fine art by including imagery
from popular culture such as advertising,
news, etc. In Pop art, material is sometimes
visually removed from its known context, isolated,
and/or combined with unrelated material.
In early 1963 inflation was stable, corporate profits were at a re-cord high, and the
stock market had re-bounded, but unem-ployment was still too high at 5.7 percent.
In January 1969, Presi-dent Richard M. Nixon moved slowly on the
economy. Nixon avoided to some advisers that were calling for wage and price controls and relied instead on some
minor trimming of federal spending during his first
year.
After World War II the effi-ciency and productivity of
the US economy improved markedly. From 1945 to 1975 output per hour of labor increased 120 per-
cent while output per stan-dard unit of energy in-creased 23 percent.
By the end of the dec-ade the average
Americans real in-come had increased 50 percent. Median family income rose
from $8,540 in 1963 to $10,770 by 1969.
Lesley Lawson, also known as Twiggy, is an English model, actress, and singer. In the early 1960s she became a
prominent British teen-age model of swinging sixties London with oth-ers such as Penelope Tree. By 1967, Twiggy
had modelled in France, Japan, and the U.S., and landed on the covers of Vogue and The Tatler. Her fame had spread
worldwide.
Twiggy is best remembered as one of the first interna-tional supermodels and a fashion icon of the 1960s.
Twiggy was initially known for her an-drogynous looks,
large eyes, long eye-lashes, thin build,
and short hair.
The Philips Company of the Netherlands invented and re-
leased the first compact audio-cassette in 1962. They used high-quality polyester 1/8-inch tape produced by BASF. Recording and playback was at a speed of
1.7/8 inches per second.
The ATM was invented in 1969. An
automatic teller machine or ATM
allows a bank customer to conduct
their banking transactions from al-
most every other ATM machine in
the world.
The first practical bar code scanner was invented in 1966. It made identification and data
collection easier by making It automatic. The bar code scanner became commer-cially popular in stores be-
cause it can identify any item and other applications.
FASHION TECHNOLOGY
Spandex or elastane is a synthetic fiber known for its exceptional elasticity. It is strong, but less durable
than its major non-synthetic competitor, natural Latex. It is a polyurethane-polyurea copolymer that was de-veloped in 1959 by chemists C. L. Sandquist and Jo-
seph Shivers at DuPont's Benger Laboratory in Waynesboro, Virginia. When first introduced, it revo-lutionized many areas of the clothing industry. For
clothing, spandex is usually mixed with cotton or poly-ester, and accounts for a small percentage of the final
fabric, which therefore retains most of the look and feel of the other fibers. In North America it is rare in
men's clothing, but prevalent in women's.
Before 1875, shops in small towns and villages were often little ‘house-window’ businesses competing with the town’s market and with local pedlars rather than with large stores. Biba was the first high fashion, low price point line of clothes aimed at teenagers. The afford-able couture recreations are recognizable by their drab, muddied color palette of brown, se-pia, gray and plum. Long tight sleeves, short hemlines, and high shoulders define Biba's swinging London look. Other designers in-cluded Givenchy, Pucci and Ossie Clark.
References: Page 3 image of Marilyn Monroe-
http://www.hpvf.com/catalog/07_1_b_3377_1.JPG Page 11: Text and images on 60’s technology:
http://history1900s.about.com/od/timelines/tp/1960timeline.htm
Page 13: 1960’s fashion retail: http://vintageclothing.about.com/od/designerstolookfor/tp/1960s-Designers.htm http://www.hounslow.info/libraries/localstudies/high-street-history-hounslow-feltham.htm
Page 8: Pop art text and images. http://en.wikipedia.org/wiki/Pop_art http://www.popartuk.com/g/l/lg01586.jpg http://25.media.tumblr.com/tumblr_lb8dolacH91qdxn3uo1_400.jpg
Page 5, images and text including Marilyn Monroe, JFK and Neil Armstrong.
http://news.bbc.co.uk/onthisday/hi/dates/stories/november/22/newsid_2451000/2451143.stm http://news.bbc.co.uk/onthisday/hi/dates/stories/august/5/newsid_2657000/2657289.stm http://news.bbc.co.uk/onthisday/hi/dates/stories/july/21/newsid_2635000/2635845.stm
Page 7: Images and text on op & physedelic art http://en.wikipedia.org/wiki/Op_art http://en.wikipedia.org/wiki/Psychedelic_art
Page 10: All about Twiggy - text and 3 images. http://en.wikipedia.org/wiki/Twiggy http://elcoushistory.tripod.com/economics1960.html Page 14: Adobe kuler palette
http://kuler.adobe.com/
Page 6 - John Wayne image:
http://www.gadflyonline.com/wpblog/wp-content/uploads/2011/06/johnwayne1.jpg
The beatles image: http://images2.layoutsparks.com/1/210823/the-beatles-2-band.jpg
Elvis Presley image: http://www.beertripper.com/OffTopic/RocknRoll/Elvis_Presley/Elvis_Presley_on_stage.jpg
Muhammed Ali image: http://www.cyberboxingzone.com/images/ali-muhammad-22.jpg
Vietnam war image: http://2.bp.blogspot.com/-PtbTG_bIHQs/Tcatf-SujHI/AAAAAAAAAJU/80w3eDuFHOw/s1600/vte.jpg
Fashion model image: http://img684.imageshack.us/img684/8313/07jacqualineonassisvean.jpg
Page 12: Fashion technology (spandex images + text) http://en.wikipedia.org/wiki/Spandex http://www.volleyball1on1.com/products/mizuno-volleyball-spandex-mVP-II-short.jpg