1

MultiTouch Learning translated into results.

Mobile, personalized, and measurable learning designed specifically for the pharmaceutical industry.

Information available in one place, on iPads, and delivered in the field. Continuous tracking and reporting to drive performance improvement. Personalized curriculum adapted to the individual or group needs of your learners. Sustained learning to drive tangible behavioral change. Learning occurs continuously and not simply as a “point-in-time” activity.

And, now we’ve got a digital platform to back it up…

Insight based on data analysis is a fundamental component of performance improvement. It feeds our strategy, guides our tactics, and provides us with the ability to measure and most importantly, improve, our results.

01

The MultiTouch Digital Learning Suite

MultiTouch takes the waste out of so many learning approaches where the content is either forgotten, not personally applicable, or not synthesized for use with customers. A single-user environment laser focused on improving performance.

At its core, MultiTouch is a mobile solution that connects sales reps to learning—wherever they are, and whenever they need it. But what makes MultiTouch a revolutionary leap forward in the SFE space is its ability to create learning that is personalized, sustainable, and measurable. Closing the loop where other training falls short. By delivering concentrated bursts of information pushed out and tracked at every stage, it drives performance improvement. Dashboard views keep a finger on the pulse of learning in the field. MultiTouch commitments pull through learning that is focused on the application of learning with real customers.

Welcome to MultiTouch: your learner’s gateway to on-demand mobile training.

The result? Action that drives performance in the field.

02

Our MultiTouch Digital Learning Suite is a turnkey solution to meet all of your sales force performance needs. MultiTouch achieves your objectives through a suite of apps:

Event

Build learning and performance around MultiTouch, and the mobile learning experience.

Presenter

Simulator

Active facilitation when live or virtual TouchPoints need reinforcement in real time, with a coach leading on-demand sessions.

Paperless and interactive event experiences for the live TouchPoints in your annual learning and performance plan.

MultiTouch

Help every peer-to-peer workshop and practice activity reach their potential with active listening, scenario practice, and branched learning content that elevates the experience.

03

MultiTouch Capabilities MultiTouch is a mobile app that connects reps to communication, learning, and results anytime, anywhere. Here are just a few of its core components:

Courses

Concentrated, easy-to-absorb courses and assignments

TouchPoints and Assessments

Short, concentrated bursts of information to drive action into the field

TouchPoints deliver information via video, HTML5, eLearning, PDF, or PPT

Navigate coursework to engage with content online or offline.

04

Polls capture insights from the learning community.

Commitment Journal

Applies learning to real-life sales calls

Utilizes application with customers to move from functioning to mastery

Provides objective evidence of learning absorption

Commitment activities that extend training beyond live meetings

Drives accountability at the rep and sales management levels

MultiTouch and your LMS can work together to enable learning and performance. MultiTouch is built for utility in the field or at events, beyond traditional eLearning. It supports users throughout the training continuum to learn, apply skills, and transform performance in the field.

05

Commitments help track implementation of new skills in the field.

Video TouchPoints engage learners with meaningful content to apply to customer scenarios in the field.

06

Connections

Single entry point to web-based content—your team portal to company, community, or social features

Connections can be built to serve as your Brand Portal, Performance Dashboard, and Gamification Platform

Integrate social TouchPoints like Twitter feeds, internal blogs, or message boards

The Brand Portal brings together everything reps need for communication, learning, and performance.

07

The Performance Dashboard enables extensive tracking and reporting to amplify the learning experience.

The Gamification Platform builds MultiTouch around gamified competition and online engagement.

08

Notifications

Self-contained, email-independent alerts to tasks and new content

Push Notifications on the iPad notify learners when new TouchPoints or commitment actions are ready for them.

Resources

Content references—Pls, competitor information, job aids, detailing sheets

Tools—Link and integrate with important apps and utilities that support learning on the iPad: FaceTime, Skype®, live maps, or other enterprise apps

09

Reports & Analytics

Measure performance results

Tailored analytics and insights

Personalized iPad dashboards

Digital-meets-personal event displays

Report on Commitments made by the user. When the user is a manager, team reports can also be reviewed.

Performance reporting that recognizes personal and team achievements.

10

MT Event

Activate your live meetings with MultiTouch (MT) Event. We use MT Event to create a digital-meets-personal experience for meetings and events. Engaging and interactive experiences make live training memorable and lead to sustainable performance in the field.

Go Green with MultiTouch! Paperless events save money and waste by avoiding printing and shipping. Content changes are nimble and up-to-the-minute, while digital binders, meeting resources, and event content lives online/offline for attendees.

THE MULTITOUCH DIGITAL LEARNING SUITE

Fully paperless meetings brought to you by MultiTouch.

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MT Presenter

When we approach real-time engagement, we believe in enabling the delivery of content, in context to objectives, and supported by live discussion. Content without context or alignment to individual learner needs is less effective, and lacks performance impact. MT Presenter lets you do this seamlessly in both distance learning and live environments.

MT Presenter is used to engage audiences in a variety of training and communication settings. Using a combination of text, graphics, interactive polling, and knowledge check questions, MT Presenter enables active facilitation—coaches are informed by real-time audience responses that allow them to lead training sessions more effectively.

MT Presenter captures all response data and provides insightful reports to give you a clear picture of your reps’ level of content absorption and engagement.

12

MT Simulator

MT Simulator supports peer-to-peer training activities and live-action verbalization. Learning activities are designed to target messaging to appropriate HCP or brand segmentation through scenarios, interactive challenges, and verbalization. In a training environment, reps engage each other using MT Simulator to address challenges, practice active listening, and share best practices using interactive activities.

As part of the MultiTouch Suite, MT Simulator can be a valuable tool in your overall learning strategy. MT Simulator sessions can serve as TouchPoints with assessments to measure mastery in MultiTouch.

13MULTITOUCH FEATURES

Web-Based Content Management System and User Admin Tools

› Browser User Interface

› File and Media Repository

› Secure-Data Storage

› Push Notifications to iPad

MultiTouch iPad App

› Native iOS App - Online/offline usability

› Media Delivery - Video, HTML5, PDF

› Interactive Assessments Configurable by Self-Service CMS

› HTML5 Modules

› SCORM Compliant

› Communications

› Powerful Reporting and Analytics

Paperless Events

› Digital Binder Resources

› Individualized Agendas, Meeting Materials, and Event Tracks

› Documents and Reference Materials - Note-taking, table of contents, searching for documents

› Standard Activities (including reporting and admin) - Interactive certification - Role-play forms - Knowledge check assessments - Evaluations/Surveys - Question submission and responses - ARS-style activities

› Group Activities with Real-Time Facilitator Reporting

› Custom Games and Score Tracking for Live Competition

› Personalized Interactive Certification

› Ask-a-Question and Surveys

MultiTouch

tools can be

implemented for

the enterprise,

brand, team, or

individual level.

All information contained herein, including pricing, program terms and creative, is proprietary and

confidential to Meredith Corporation, its subsidiaries or its affiliates. © 2013 Meredith Corporation.

We need rapid onboarding for our brand, in the field, without interrupting rep selling activity.

We need a toolkit for events that creates a paperless user experience—one place, on the iPad, for everything reps need...

We need an on-demand training platform on the iPad.

We need training

focused on application

of skills with real

customers.

We need mid-POA sustainability training pulled-through by our DMs and field coaches.

To learn more about how MultiTouch can engage your teams, please email us at multitouch@mxm.com or dial 248.246.5322.

mxm.com/multitouch