MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities...

23
1 March 23, 2017 Deborah Weinswig, Managing Director, Fung Global Retail & Technology [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2017 The Fung Group. All rights reserved. Deborah Weinswig Managing Director, Fung Global Retail & Technology [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Key Takeaways: 1) The Fung Global Retail & Technology team traveled to Barcelona to attend the Mobile World Congress 2017 and gain insights into the latest cutting-edge technologies that are expected to transform the retail industry. 2) In this wrapup note, we highlight the technologies that stood out: artificial intelligence (AI), virtual reality (VR), augmented reality (AR) and conversational commerce. 3) We believe AI will be the center of the next disruptive technology, while chatbots in messaging are likely to be the front end of the wave. VR and AR, on the hand, have so far failed to generate incentives for new business development, despite creating a lot of buzz at this year’s show.

Transcript of MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities...

Page 1: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

1

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

Deborah Weinswig

Managing Director,

Fung Global Retail & Technology

[email protected]

US: 917.655.6790

HK: 852.6119.1779

CN: 86.186.1420.3016

KeyTakeaways:

1) TheFungGlobalRetail&TechnologyteamtraveledtoBarcelonatoattendtheMobileWorldCongress2017andgaininsightsintothelatestcutting-edgetechnologiesthatareexpectedtotransformtheretailindustry.

2) Inthiswrapupnote,wehighlightthetechnologiesthatstoodout:artificialintelligence(AI),virtualreality(VR),augmentedreality(AR)andconversationalcommerce.

3) WebelieveAIwillbethecenterofthenextdisruptivetechnology,whilechatbotsinmessagingarelikelytobethefrontendofthewave.VRandAR,onthehand,havesofarfailedtogenerateincentivesfornewbusinessdevelopment,despitecreatingalotofbuzzatthisyear’sshow.

Page 2: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

2

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

TableofContents

ExecutiveSummary.........................................................................................................................................3

AIApplicationsatMWC...................................................................................................................................4

VirtualRealityandAugmentedReality............................................................................................................6

CaseStudy:HardwarechallengesofVRadoption...........................................................................................10

ConversationalCommerce.............................................................................................................................12

Otherhighlightsfromtheshow......................................................................................................................14

NoticeableStart-ups.......................................................................................................................................18

KeyTakeaways...............................................................................................................................................22

Page 3: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

3

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

ExecutiveSummaryTheFungGlobalRetail&TechnologyteamtraveledtoBarcelonatoattendtheMobileWorldCongress2017andgaininsightsintothelatestcutting-edgetechnologiesthatareexpectedtotransformtheretailindustry.

Thisyear’sMWCpresentedanamplenumberoftechnologiesandnewideasthatattimesbewilderedtheaudience.Inthisreport,wetakeacloserlookintothreetechnologies―AI,VR/ARandconversationalcommerce―whichwebelievearethegamechangersoftheretailspace.

• AI―isheavilyinvested;chatbotsmaybethefirsttobloom:Whetherthecompanyisane-commerceorabrick-and-mortarretailer,itisinvestingheavilyintoAI.Ononehand,AIcanserveasapersonalassistanttoconsumers,helpingthemperformdailytasks,suchasshopping(i.e.,Alexa,Clove,GoogleAssistant).Ontheotherhand,AIwillsoonlikelyreplacestoreassistantsandprovideshopperswithamoreseamlessexperience.ThesamebenefitsofAIchatbotsalsoapplytoonlineretailerswhenconsumersnavigatethroughtheirwebsite.

• VRandAR―bothholdgreatpromise,butstillneedtimetoexcite:MostcompaniesappearedtobeshowcasingVRorARcontentatMWC,yetthequalityofthecontentvariedgreatlydependingonthehardware.WebelievethisyearmostconsumerswillactuallyexperienceVR/ARforthefirsttime―atlowercostsandwithbetteraccessibility.

• Conversationalcommerce―canturncustomerserviceintoloyalty:Retailersareengagingtheircustomersnotonlythroughtheirwebsites,butalsoontheirsocialmediaaccounts.Inthefuture,productsearcheswilllikelyexpandfromparametric-basedonestoincludedialogue-basedones,whichmeansproductofferingcanbeincreasinglypersonalized.

ThetriptoBarcelonaalsopresentedourteamwithnumerousopportunitiestomeetwithstartupsandseeproductdemosfirsthand.Inthisreport,wehaveselectedanumberofstartupsthatwebelievearegoingtohaveanimpactonretail―eitherintermsofproductofferings,customerengagementorpayments.

Page 4: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

4

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

AIApplicationsatMWCAIwaseverywhereatthisyear’sMWC.MasayoshiSon,FounderandCEOofSoftbank,deliveredakeynote,whichtouchedonthephilosophicalquestionoftheroleofAIoverthenext30years.SonbelievesthatwewillseeSingularityinthenext30years―i.e.,thepointatwhichAIbecomesmoreintelligentthanhumans.InSon’swords,“AIwillhaveanIQof10,000,”andeveniftheimplicationsofthisarestillunknown,weknowforsurethataworldwithAIwillbeevermoreconnected.

NECtheWISE

Source:FungGlobalRetail&Technology

KatsumiEmura,ExecutiveVPandChiefTechnologyOfficer(CTO)ofNEC,hostedasharingsessiononNEC’sproprietaryAI—NECtheWISE.NECtheWISEincludesfacial-,speech-andemotion-recognitiontechnologies,aswellascrowd-behavioranalysisandheterogeneousmixturelearning,amongothers.NECtheWISEishelpingNECclientsdealwithrealworldproblemssuchascrimeprevention,powerdemandforecastingandtheinspectionofdeteriorationinbridges.WhenaskedaboutthebiggestchallengestoAIdevelopment,EmurapointedoutthathardwarehasnotyetfullyleveragedthepowerofAI,addingthattheeffortandtimetoeducatepeopleaboutAIismassive.HealsostressedtheimportanceofqualitydatawhenitcomestoAI,asthisiswhatwilllikelydeterminethequalityoftheAIitselfratherthanfactorssuchascomputationalpower.

Source:FungGlobalRetail&Technology

DifferentapplicationsofAIshowcasedatMWC.

Page 5: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

5

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

ConversocialConversocialisaSaaScompanythatprovidessocialcustomerservicesolutions.Thesoftwarehelpscorporatesidentifycustomersthatrequireserviceviascanningsocialmediaplatformsandoffersaseamlesssolutionforserviceagentstoengagewiththem.WemetwithCEOandCo-Founder,JoshuaMarch,whosharedwithusthatthevisionofConversocialistoofferseamlesscustomerserviceonsocialmediausingchatbottechnology.HesaidAIwilllikelyrevamptheentirecustomerserviceindustryinthenext3–5years.Notonlycanchatbotsprovidecost-savingsolutionstoenterprises,buttheyalsoenhanceengagementwithconsumers.MarchsaidthatsolutionproviderssuchasSalesforceandOracledonotfocusoncustomerserviceviamessaging,whichhebelievedisthetrendgoingforward,andhencetheopportunityforConversocial.ThecompanyprovidesaglimpseintothepossibilityofusingAItoturncustomerserviceviasocialmediaintoloyalty.

Olay:ABeautyCompanyonanAIMissionWiththelaunchoftheOlaySkinAdvisor,OlayislookingtoleveragethepowerofAItotransformthewaywomenshopforbeautyproducts.shoppingforbeautyproductshasbecomeincreasinglymorecomplex,withmorebrandsandproductstochoosefrom.Thismeansthatone-thirdofwomenleavethestorewithoutfindingwhattheyarelookingfor,and60%ofbeautyshoppershaveintheircabinetathomethesocalled“skincaregraveyard”ofproductstheyboughtbutdon’tuse,accordingtotheprincipalscientistsatOlayDr.FraukeNeuser.ThepromiseAIhasisthatitcansolvesomeoftheserealpain-pointsforconsumers.

Source:FungGlobalRetail&Technology

TheOlaySkinAdvisorisaweb-basedappthatanalyzestheuser’sskintypeandmakespersonalizedrecommendationsonabeautyregimenandproducts.Howitworksistheuseruploadsaselfieandanswersasetofquestionsdesignedbybeautyscientiststohelpthealgorithmdeterminethe‘visibleskinage.’Theappthenrecommendsproductsbasedonitsfindings.Theapp’stechnologywastrainedonmorethan50,000facesandwillcontinuetolearneverytimeanewselfieisprocessed.

Source:FungGlobalRetail&Technology

Page 6: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

6

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

NTTDoCoMoShowcasedAIforForecastingTaxiDemandinRealTimeBycombiningthehistoricaldataoftaxidemandwithlocationandexternaldata,suchaspopulationstaticsandweatherforecasts,NTTDoCoMo’sAIproductforecaststaxidemandinTokyo.TheprojectstartedinJune2016,andhasbeeninfieldtrialssinceDecember2016.TheAIcanpredicttaxidemandovera30-minuteperiodina500squaremeterareawithanaccuracythataveraged92.9%.NTTDoCoMoclaimsthereisa49%increaseinsalesperformancebetweenthosetaxisequippedwiththeforecastingtechnologyandthosewhichdonotmakeuseofit.

Samsung’sNexshopSolutionWesawdemosofSamsung’simpressivein-storeretailsolutionsuiteNexshop.Thecompanyhasdevelopedthreeapplications―NexshopSales,NexshopMarketingandNexshopTraining―whicharefocusedonimprovingin-storeperformancebyprovidingstoreassociatesamobilePOSsolution,amarketingtoolandatrainingappwithitsveryownAIlearningassistant.TheNexshopsolutionprovidesdetailedanalyticsonfootfalltogetherwithheat-mappingvisualizations,which,insomecases,canbebrokendowntotheproductlevel.

Source:FungGlobalRetail&Technology

VirtualRealityandAugmentedRealityInapanelbymoderatedbyDavidMacQueenfromStrategyAnalytics,HugoSwart(Qualcomm),EricTrabold(Avegant)andTonyChao(AppliedVentures)discussedthehardwarechallengesforVRandARadoptionaswellastheirpredictionsforthedevelopmentofthetwotechnologiesgoingforward.

Thepanelistsagreedthatwearelikelytoseestandaloneheadmounteddisplay(HMD)VRdeviceslaterthisyearasthenextstepintheevolutionofmobileVRhardware.However,thetechnologyisstillboundbylimitationsofGPUspeed,displaycapabilitiesandbatterlifepreventingitfrombeingmadeavailablethroughastandalonemobiledevicethatallowsfreedomofmovementanduseoveraprolongedperiodoftime.

EricTraboldfromAvegantdiscussedthescreenlesstechnologybehindAvegant’sfirstproductGlyph,whichisaportablepersonaltheaterdevicethatwaslaunchedatCES,theglobalconsumerelectronicsandconsumertechnologytradeshowinLasVegas.Thetechnologyoffersonewaythe

VRandARarestillthisyear’sbuzzwords.

Source:FungGlobalRetail&Technology

Page 7: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

7

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

displayissuecouldbesolvedforVRcontentrendering,asitusesmuchlesspowerthantraditionaldisplays,whileprovidingahigherqualityviewingexperience.

Source:FungGlobalRetail&Technology

HugoSwartdiscussedhisviewthatthefutureofARandVRisforthetechnologiestoconvergefromauserexperiencepointofview―entirescenesofdigitalcontentwillbeaccessedthroughamobiledevicewithaqualitythatwillbenearlyindistinguishablefromreality,whilefullVRimmersionislikelytobecomejustone“mode”ofthetechnologythatwillbeusedoccasionally.Inthissense,VRandARholdgreatpromisetoaugmentrealityasweknowit,however,allexpertsseemedtoagreethatthisfutureisstillalongwayout

Google’sAR:ARetailUseCase

Source:FungGlobalRetail&Technology

Page 8: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

8

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

WeexperiencedGoogle’sTangotechnologyinretail:thecustomermakesaproductselectionandthedigitalitemissuperimposedonthephysicalenvironmentinaccurateproportionsandcorrectorientationviaAR.ThetechnologyworkedsmoothlyandtheexperiencebenefitedfromthedisplayqualitiesofGoogle’snewsmartphone.Inthisusecase,ARtechnologyonmobileallowscustomerstobrowse,viewandpurchaseamuchwiderrangeofproductsthanthebusinessphysicallyhasinstock.

WirecardTheGermany-basedpaymentprocessingandITcompany,Wirecard,showcasedaVRshoppingexperienceandnext-generationmobilePOShardwareproductthatcombinesatablet,cardscannerandreceiptprinter.

Source:FungGlobalRetail&Technology

PredictionsonfuturedevelopmentofVRandARadoptionInapanelmoderatedbyDavidMacQueenfromStrategyAnalytics,HugoSwart(Qualcomm),EricTrabold(Avegant)andTonyChao(AppliedVentures)discussedthehardwarechallengesforVRandARadoptionaswellastheirpredictionsonthedevelopmentofthetwotechnologiesgoingforward.

Thepanelistsagreedthatwearelikelytoseestandaloneheadmounteddisplay(HMD)VRdeviceslaterthisyearasthenextstepintheevolutionofmobileVRhardware.However,thetechnologyisstillboundbythelimitationsofGPUspeed,displaycapabilitiesandbatterlifebeforeitcanbemadeavailablethroughastandalonemobiledevicethatallowsfreedomofmovementanduseoveraprolongedperiodoftime.

Page 9: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

9

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

TraboldfromAvegantdiscussedthescreenlesstechnologybehindAvegant’sfirstproductGlyph,whichisaportablepersonaltheaterdevicethatwaslaunchedattheConsumerElectronicsShow(CES).ThetechnologyoffersonewaythedisplayissuecouldbesolvedforVRcontentrendering,asitusesmuchlesspowerthantraditionaldisplays,whileprovidingahigher-qualityviewingexperience.

Source:FungGlobalRetail&Technology

SwartfromQualcommdiscussedhisbeliefthatthefutureofARandVRisforthetechnologiestoconvergefromauserexperienceviewpoint—entirescenesofdigitalcontentwillbeaccessedthroughamobiledevicewithaqualitythatwillbenearlyindistinguishablefromreality,whilefullVRimmersionislikelytobecomejustone“mode”ofthetechnologythatisusedoccasionally.Inthissense,VRandARholdgreatpromisetoaugmentrealityasweknowit,however,alltheexpertsseemedtoagreethatthisfutureisstillalongwayout.

Page 10: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

10

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

CASESTU

DY

HardwarechallengesofVRadoptionInordertoachieveahighlyimmersiveVRexperience,theVRheadsetneedstoachievethefollowing:highresolution,highpixeldensityandhighframerate.ThereisanissuewithcurrentlyavailableVRheadsetscalledthescreen-dooreffect,whichmeansthepixelsareactuallyvisibletousersbecausethelensmagnifiesthemacrossawiderfieldofview.

Source:Shutterstock

HigherPPIresultsinhighersystemmemoryconsumptionTosolvethescreendooreffect,onesimplesolutionistoincreasepixels-per-inch(PPI).Mostoftoday’sflagshipswithaVR-enabledfeaturehavePPIupto600pixels.Sharprecentlyannounceda1,000PPIIGZOdisplay.However,higherhardwarerequirementsareneededtopowerhighPPIdisplays.

Figure1.RelationshipBetweenPhonePixelDensityandSystemMemory

Source:Micron

HigherPPIcangreatlyincreasethequalityoftheVRexperience,butitislimitedbycurrenttechnologylevels.

Page 11: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

11

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

CASESTU

DY

Theoretically,A1,000PPIdisplaywitha90HzrefreshratewillbesufficienttodeliveraseamlessVRexperience.AccordingtoMicronestimates,inordertoruna1,000PPIdisplay,atotalof12GBDRAMisneeded(comparedto2GBDRAMintheiPhone7and4GBDRAMintheGalaxyNote7).Obviously,alongwithhighersystemmemory,thesystemwillalsoneedbetterprocessingpower,batterycapacity,andthelistgoeson.

Source:Shutterstock

VRremainsthecenterhubofinnovativeapplicationsofmanysectorsinthefuture,yet,thereisstillalotofimprovementneededtodeliveratrueVRexperience.

Page 12: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

12

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

ConversationalCommerceConversationalcommercereferstoamessagingapplicationthatenablesshopping,customerserviceorinquiries.Tobettercopewithchangingcustomerbehaviorandcreatebetterdigitalengagement,Chatbot,afront-endtoolinconversationalcommerce,integratesthefunctionofadvancedmessagingwithplugins.

ThroughAIandnaturallanguageprocessing,achatbotcanmimichumaninteractionstogiveconsumersaccesstoserviceprovidersandbrandsattheirconvenience.

Source:business2community

TheFutureofChatbotsisVoiceJohnPulverdeliveredasessiononchatbotsandthefutureofcommunication.PulveristheInternetpioneerwhoismostfamousfor“thePulverOrder,”whichisarulingbytheFederalCommunicationsCommission(FCC)regardingInternetProtocol(IP).Theorderruledthatcomputer-to-computerVoIPisnotatelecommunicationsserviceandsoisnotsubjecttotraditionalvoicetelecommunicationsregulation.Hecommentedthat63%ofpeopleengagewithcompaniesthroughtextormessagingandoutofthoseinteractions,50%arehandledbybots.ForPulver,thefuturebelongstothefurtherautomationoftheseinteractions.However,theevolutionheisexpectingisthatratherthanusingtext,peoplewillmoveontousevoicetoconversewithmachines.Infact,hecommentedthatGenZwillseethemovebacktovoicecommunicationfromthecurrenttextualnorm,andthatAItechnology,suchasAmazon’svirtualassistantAlexa,willplayabigroleinthat.

TheFutureofMessaging:Engagement,E-CommerceandBotsWeattendedapanelorganizedbyOvum,whichdiscussedthefutureofmessaging.ThepanelwasmoderatedbyPamelaClark-DicksonfromOvumandfeaturedMattAsay,VPofMobileatAdobe,MitaliDhar,DirectorofGlobalProductPartnershipatGoogle,BeerudSheth,Co-FounderandCEOofGupshup,HarperReed,SeniorDirectorofSoftwareDevelopmentatPaypal,andRyanSullivan,VPofProductEngineering&DevelopmentatSprint.

Page 13: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

13

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

Thepanelistsbeganbydiscussingthescaleofglobalinstantmessaging(IM)—thecombineduserbaseofWhatsapp,WeChatandMessengerisunder5billionandthetrafficisover68trillionmessagesperyear.DiscussionthencontinuedaroundwhyChinaandKoreaareseeingmoresuccessinmonetizingIM.BeerudShethcommentedthatAsianIMappsareacombinationofsocialmediaportalandcommunicationtool.MitaliDharaddedthereisaneedtointegrateintooneapp,whichincludeschatbotsinthefuture.Messagingappsnowincludecorporate/brandaccounts,ads,browsers,chatbotsandpaymentfunctions.Companiesandbrandsarelookingatmessagingplatformsastheirprimaryengagementplatformfortheirnow24/7customerrelationships.Onthedevelopmentofchatbotswithinmessagingapps,Dharmentionedthatinteractingwithbotsisstilldifferentfromchattingwithfriends,andsheexpectsthiswillbewillbethenextphasechatbotsneedtoadvancetoinordertoestablishamorenaturalwayofcommunication.

Source:FungGlobalRetail&Technology

Customerserviceandcommerceviamessagingappscreatesauniqueopportunitytosimplifyhowbusinessesandconsumersinteract.Consumershaveadoptedthisnewplatform,butmostcompaniesstillneedtotakethesteptomessagingandconversationalcommerce.MattAsayexpressedconcernaboutthenegativeimpactofinformationsilosonmessaging—itwillbehardtoachievemonetizationorevenimplementchatbotsinthecurrentmessagingecosystemduethefragmentationofdatabecauseofsilos.

Page 14: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

14

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

Otherhighlightsfromtheshow

TheDisruptiveImpactofBlockchainsBrockPierce,ManagingPartnerandChairmanofBlockchainCapital,discussedhisviewontheopportunitiesthatblockchaintechnologiespresentforentrepreneursandcorporates.Inhisview,blockchaintechnologyisprobablythemostimportanttechnologyaftertheInternet,asitwilldemocratizeaccesstofinancialservicestoalargedemographicinthecurrentlyunderserveddevelopingandemergingmarkets.Furthermore,blockchainsand,morespecifically,thetokensusedtotransactonblockchaininfrastructure,arelikelytorevolutionizethewaybusinessesgetstartedandhowtheyraisecapital.In2016,therewere64ICOs(InitialTokenOfferings),whichraisedover$103million,and,insomecases,fundingroundswereraisedinminutes—forexample,Golemraised$8.5millionbysellingtokensin19minutesandSingularDTVraised$7.7millionin17minutes.

Source:FungGlobalRetail&Technology

E-Commerce=Content,Community,MarketplaceUriLevanon,FounderandCEOofHasteMedia,deliveredapracticalguidetotheevolutionofthee-commercebusinessmodelthatincorporatescontent,communityandcommerce.HelookedatexamplessuchasHouzz,PolyvoreandTicTailwhichallleveragethepowerofcontentandcommunitiestodrivetrafficandengagement,whichleadtomonetization.Oneexampleforasuccessfulengagementstrategyisthenow-globalplatformforinteriordesign,Houzz,whichgenerates25millionmonthlyuniqueviews.AccordingtoLevanon,successfule-commercebusinessesfallalongthe“trifecta,”whichisdefinedasthecontent,communityandmarketplacesegmentsofthebusinessmodel.

Page 15: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

15

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

Source:FungGlobalRetail&Technology

Hefurtherpointedoutthatthereareplentyofopportunitiestocreatebusinessesfollowingthismodel,andhighlightedexamplessuchasGoopandBrit+Co,whichwerecreatedbyGwynethPaltrowandBritMorin,respectively.Bothbusinessesofferuserslifestyleguidelinesthroughanauthenticvoice,lotsofcontent,curatedbrandsand,eventually,privateones.

EthereumEnterpriseApplicationsandHowOrganizationsShouldThinkaboutDataThesessionweattendedat4YFNofferedakeynotefromJPRangaswami,ChiefDataOfficeratDeutscheBank,andadiscussiononEthereum,thegeneralpurposeblockchain,withtheFoundationCouncilPresidentoftheEthereumFoundation,VitalikButerin.

Source:FungGlobalRetail&Technology

Rangaswamicommentedonthe“digitaltransformation”resultingfromtheexponentialgrowthofdataandsomeofthechallengesassociatedwithit.AccordingtoRangaswami,therehasbeenafundamentalshiftfromsellers’markets,wheremarkettransactionsaredefinedbyasingleprovidertomanyagents,todistributed,ornetwork,models,wheretheagencyisinthe

Page 16: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

16

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

handsofconsumers.Oneexampleistheblockchain,whichoffersanalternativetocentralizedbook-keepingandverificationofvirtualtransactionsandassets.Thispowershiftfromcentralizedorganizationstoconsumersnecessitatesthatorganizationsbreakthroughsilostructuresinordertoadapttothenewmarketparadigm.

Oneofthemostimportantaspectsofthefutureroleoforganizationsishowtheycollect,filterandusedata.Withtheincreasingspeedandvolumeofdata,theneedtoverifyitsaccuracyandguaranteeitsprovenancebecomesparamount.Themainissuestemsfromthefactthat,atpresent,thetimeittakessystemstoveritythetruthfulnessofdatais,insomecases,longerthanthetimeittakesforthetruestateofthedatatochange.Inaddition,thesheervolumeofdatacreatesafilteringproblem,ifthedataisnotlabeledandorganizedfromthesource.Asaresult,theorganizationofdatahasbecomeapriorityforbusinessesacrossindustries,togetherwiththeabilitytoexplainwhyapieceofdataistrue;inotherwords,tounderwritetheimmutabilityofdatathroughoutitsjourney,fromitssourcetoitsenduse.

Source:FungGlobalRetail&Technology

TherewasadiscussionbetweenButerinandMontserratGuardiaGüell,DigitalChallengeDirectorofBancoSabadell.WiththeannouncementoftheformationoftheEthereumAlliance,whichincludescompaniessuchasIntel,MircosoftandJ.P.MorganChase,thebigquestiononpeople’smindswashowfarawaywearefromseeingscalableenterprise-levelapplicationsrunonEthereum.ButerinwasquicktopointoutthatEthereumisstillfacingchallengeswhenitcomestoovercomingthecurrenttechnologicallimitationsaroundthenumberoftransactionsandusersonitsblockchain,butthatovercomingtheseisontheroadmapforthedevelopmentofEthereumoverthenextthreetofiveyears.Healsopointedoutthattherearemultiplepilotsandprojectsalreadydevelopedontheblockchain,suchasapplicationsgovernanceandvotingmechanisms,supply-chainsolutionsthattargetprovenanceandapplicationsinhealthcare.

Page 17: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

17

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

AnotherAmazonEchoCompetitorTheCEOofLine,TakeshiIdezawa,announcedtodaythattheJapanesemessagingcompanywillbepartneringwithSouthKorea’sNavertolaunchthedigitalassistantClova.Inturn,theassistantwillpowertwosmartdevices,theWaveandtheFace,whichwillbelaunchedlaterthisyear.ThestrategyofthenewpartnershipistoleverageNaver’sdominantpositionasaleaderinsearchinSouthKoreanandLine’sdataandchatcapabilitiestodeliverdevicesakintotheAmazonEchoandGoogleHometargetingtheAsianconsumer.

Source:FungGlobalRetail&Technology

PanasonicPanasonicisshowcasingitsconnectedairportconceptatMWC17,and,atthesametime,isalsoexhibitingasuiteofhardwareandsoftwareforretailers:

• Atransparentscreenwhichusesprojectiontocreatewindowdisplaystopullinandengageshoppers.

• Amonitoringandmanagingsystemthattrackstheusageandperformanceofin-storedigitalequipmentsuchasdisplaysandsignagetooptimizemaintenanceandminimizecost.

• AconnecteddisplaycoupledwithfacialrecognitionandRFIDproductidentification.

• ParcelPickingDirector,whichusesbarcodetechnologytomanagekeyparcelinformationforasmoothlogisticsoperation.Itprojectskeyparcelinformationontotheparcelsthemselves,makingitviewablefromadistancebyworkers.

Source:FungGlobalRetail&Technology

Page 18: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

18

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

GenesysThecompanydevelopedanomnichannelplatformthathelpsretailersinteractwiththedigitalconsumer.Genesysshowcaseditschatbotandcustomerservicesolutionsaswellasitsplatform’sabilitytomakeuseof360-degreeviewoftheconsumerwithdatacollectedfromdigitalandphysicalcustomertouch-pointsandIoTsensorsinretailenvironments.Marks&Spencer,IKEA,H&M,NikeandFalabellaareamongtheretailersthatusetheGenesystechnology.

Source:FungGlobalRetail&Technology

NTSRetailNTSRetailisanAustriancompanythathasdevelopedanall-in-onetechnologyretailsolutionusedprimarilybymobileoperatorsacrossEurope.TheplatformintegratesPOS,inventorymanagement,aftersalesserviceandretailanalyticstoallowtransactionsinboththephysicalanddigitalenvironments.

Source:Ntsretail.com

Page 19: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

19

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

NoticeableStart-ups

Company: AiQSmartClothing

Sector: Apparel

NotableClients: N/A

Website: http://www.aiqsmartclothing.com

AiQSmartClothingisaTaiwanesetechnologyandapparelcompanywitharangeofproducts,includingatextileRFID,textileheating,washableLEDsandhealthtrackingsolutions.

Company: Bitrefill

Sector: Paymentservices

NotableClients: Vodafone,AT&T,Verizon,Orange,T-Mobile

Website: https://en.bitrefill.com

Aservicethatallowsprepaidcardrefills.Thetechnologysupportsover140countriesforinternationalmobilerechargingbyleveragingtheBitcoininfrastructure.

Company: BrandYourShoes

Sector: Footwear

NotableClients: SAP,Allianz,Bioderma

Website: http://brandyourshoes.com

ThestartuphasbuiltaB2Bdigitalplatformforcompaniestobrandandcustomizefootwear.AllproductsareproducedlocallyinSpainandtheminimumorderquantityis30pieces.BrandYourShowshasalreadyproducedfootwearforcompaniessuchasSAP,AllianzandBioderma.

Page 20: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

20

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

Company: Combyne

Sector: NFCTechnology

NotableClients: Gucci,Topshop,Mango

Website: http://www.combyne.com/about-us/

Combyneisafashionappthatletsusersstoreanddiscoverstyles.Oncetheycreateanoutfituserscanshareitwiththeirfollowerstogainfeedback.Thestylesavailableontheappcomefromover800brandsandonlinestores,andtheproducthasgottenpositivereviewsontheiOSappstoresinceitslaunchin2016.

Company: CopSonic

Sector: CommunicationTechnology

NotableClients: N/A

Website: http://www.copsonic.com

CopSonicisaFrenchcompanythathasdevelopedanultrasonicalternativetoNFC.Thetechnologyallowsthetransmissionofdatathroughsoundwaves,whichmeansitonlyusesthespeakersandmicrophonesofsmartdevices.Retailusecasesofthetechnologyincludeidentityverification,paymentsandgeofencing.

Company: Lechal

Sector: FootwearComponent

NotableClients: Hi-Tec

Website: http://www.lechal.com

Lechalproducesawearablecomponentthatcanbeintegratedinthesoleoftheshoeorthelaces,whichallowsGPSnavigation(viavibration)andfitnesstracking.Theproductwasoriginallydesignedforpeoplewhoarevisuallyimpaired,buthasnowbeenmadeavailabletoallconsumers.ThecompanyhasalreadypartneredwithshoebrandHi-TecforitsHi-TecNavigatorShoes.

Page 21: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

21

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

Company: OpenBack

Sector: Apputility

NotableClients: N/A

Website: https://www.openback.com

Atechnologythatmanageshowmobileappnotificationsarepushedtotheuser,redefiningtheappcustomerexperience.

Company: Reply.ai

Sector: Chatbot

NotableClients: Starbucks,Vaio,Hilton

Website: https://www.reply.ai

Aplatformtobuildandmanageyourconversationalstrategy.Thecompanybuildschatbotsthatallowcompaniestohave1:1interactionwiththeconsumer.

Company: Sentio

Sector: Hardware

NotableClients: N/A

Website: http://www.sentio.com

DevelopedtheSuperbook,aUniversalLaptopShellforAndroid,whichtransformstheandroidsmartphoneintoafullPC.

Page 22: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

22

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

Company: SplitFy

Sector: P2Ppayment

NotableClients: JustEat,RNE,Wallapop

Website: https://www.splitfy.com

AservicethatallowsusersinSpaintomakepeer-to-peermoneytransfers,suchassplittingbills.

Company: Whisbi

Sector: CommunicationService

NotableClients: T-Mobile,Vodafone,Audi,SEAT

Website: http://www.whisbi.com

Thiscompanyshowcasedaone-to-oneandone-to-manyvideochattoolthatintegratesdirectlywitharetailer’swebsite.Thetoolallowscompaniestobroadcastpromotioneventsorprovidelivevideocustomerservicedirectlyontheirwebsite.Thisboostsengagementandthetimeusersspendonthesite,whilea lsoremovingfrictionfromtheuserexperience,sincesitevisitorsdonotneedaseparateapporlog-intoenterthevideochat.ThecompanyisalreadyworkingwithmobileoperatorssuchasT-MobileandVodafoneandautomakerssuchasAudiandSEAT,amongothercompanies.Thesebrandshaveatleastdoubledtheirsalesconversionrateandexperienceda600%increaseincustomerengagement.

KeyTakeawaysThisyear’sthemeismoreabouthowapplicationscantakeadvantageofthewell-establishedmobileecosystem.WebelieveAIisgoingtorevolutionizetheretaillandscapeandbringtoconsumersahighlyconnectedandefficientshoppingexperienceinthecomingyears.TheveryfrontendofAIapplicationsislikelytobethechatbot,andwealreadysawanumberofcompaniesincorporatingchatbotsintheirproducts.VRandARarestillinthespotlight,yetagainwefeelitisnomorethanagimmickatthispoint.

Source:FungGlobalRetail&Technology

Page 23: MWC wrap-up March 23 2017 - Home - Fung Global Retail ... … · of GPU speed, display capabilities and batter life preventing it from being ... Eric Trabold from Avegant discussed

23

March23,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comKirilPopovSeniorAnalyst

SimicChanSeniorResearchAssociate

HongKong:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406London:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NewYork:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017

FungGlobalRetailTech.com