Mv session1
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Transcript of Mv session1
Session 1 History & Theory
Thursday, 26 November 15
projectmusicvideo.blogspot.co.uk
Thursday, 26 November 15
The Day
• history & theory of the promo
• making a music video
• you pitch
• talk with music video director
Thursday, 26 November 15
What is a Music Video
• lasts the length of the song (sometimes longer)
• features the artist (but not always)
• can tell a story (doesn't have to)
• visually memorable/worth repeated viewing
Thursday, 26 November 15
How did we get here?
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1930’s
Thursday, 26 November 15
Music and Image
Thursday, 26 November 15
1940’s
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Soundies
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1950’s
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TV
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Film
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1960’s
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The Beatles join Elvis in constructing artist image through film.
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Thursday, 26 November 15
Scopitones
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ScopitonesThursday, 26 November 15
ScopitonesThursday, 26 November 15
1970’s
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The birth of the pop promo?
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Thursday, 26 November 15
1980’s
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MTV
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Thursday, 26 November 15
The Special ‘Rat Race’
• 1981
• 56th video played on MTV
• first black artists
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Pop promo becomes mandatory for getting TV play!
Thursday, 26 November 15
Case study‘I Wanna Dance With Somebody’
Whitney Houston
Thursday, 26 November 15
TASK
Thursday, 26 November 15
• How many different shots/framings?
• How much screen time is taken?
• Can you spot any music video camera conventions?
TASK
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• 17 out of 21 shots are different
• 21 seconds of screen time (a cut a second)
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Thursday, 26 November 15
Can we establish any camera conventions?
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• lots of close ups & extreme close ups
• irregular framing and fragmented bodies
• looking at the camera
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Thursday, 26 November 15
Conventions?
Thursday, 26 November 15
Framework for Analysis Andrew Goodwin (Dancing in the distraction factory )
• Genre characteristics
• Relationship between lyrics & image
• Relationship between sound & image
• Sells artist as a star
• Voyeurism/notion of looking
• Intertextuality (references other media)
Thursday, 26 November 15
Genre characteristics
• Females solo artist
• Performance expected
• Dance music has dancing
• Pop palette/bright colours
Thursday, 26 November 15
Relationship between lyrics & image
• Simple narrative ‘I want to dance with some body’
• multiple potential dance partners
• Night time?
• Don’t you want to dance?
• Consistent themes!
Thursday, 26 November 15
Relationship between sound & image
• Visuals change with the tone of the music
• Colour, light and motion change with pace & key
• Editing on the beat and paced with tempo
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Sells artist as a star
• Potentially a lonley heart song turns star into object of desire
• Lots of romantic attention
• Obsessive close ups
• Plays role of ‘actor’ with multipe costume changes
Thursday, 26 November 15
Voyeurism/notion of looking
• Frames within frames
• Looking over wall
• Looking through windows
• Fragmented and objectified bodies
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Intertextuality (references other media)
• film Strip
• range of film looks and pop culture references
• multiple dance genre eg. flamenco, street, disco
• numerous costume/set changes
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You can do it too!
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Thursday, 26 November 15
1990’s
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massive budgets
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• Only 40 x $1m music video
• Scream, Michael Jackson ,1995 ($10,870,714)
• 27 between 1987-2002
• 5 of the others Ayumi Hamasaki (Japan)
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• Kanye West, Janet Jackson, Madonna & Britney are only others who have made $1m + videos since 2002
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Others were trying new things!
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Pharcyde ‘Drop’
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Thursday, 26 November 15
2015
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What now?
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Adele’s ‘Hello’ gets 485 million youtube views
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• 27.7 million views in 24-hour
• fastest video to reach 100 million views (5 days) - beating Miley Cyrus ‘Recking Ball’
• viewing peaked at 1.6 million per hour - beating Star Wars trailer
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"[The video] is highly unoriginal. The lyrics are 'Hello, it's me' and then you see someone picking up a phone.
I'm not good at imagining super conceptual videos. I just thought it would be nice to have her walk around the house and make phone calls and end up in a forest, with maybe some flashbacks in it."
Xavier Dolan, (behind the concept of the music video)
Thursday, 26 November 15
The look beats the idea!
Thursday, 26 November 15
Themes are developed fully!
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Detail is vital!
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It’s still about looking!
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Thursday, 26 November 15
10 minute break!
Thursday, 26 November 15