MUSIC VIDEOASSIGNMENT 2 YOUR GROUP NAME

HERE

GUIDANCE This template PowerPoint presentation includes all the relevant elements you need to cover in your Music Video Assignment 02

It is suggested you save this PP in a different name and share it with your group so you always have a copy – some sections require you to delete the information on the slide and replace with your own work

Add more pages to each section where necessary [you should be doing this!]

Add visuals as you see necessary This document will be added to as you progress through the pre-production phase.

TASK 1 Idea Generation and Research

RESEARCH & IDEA GENERATION Select a song/track that you like [or don’t like!] Generate three ideas for music videos employing styles, techniques and conventions that we have looked at in previous sessions. Explore how you could interpret the song differently using different methods

You can add any extra info you think is relevant, images, mind maps, etc

For quick mind maps you could use bubbl.us to generate these

RESEARCH Watch a selection of videos to get your ideas started, make note of a minimum of 5 – add extra slides, screenshot the video and in bullet point note down info in terms of camera, editing, art design, performance, etc and how this might link to your production

LA DEVOTEE• CAMERA ANGLES – Mainly medium close ups are used

in this video to allow the audience to really focus on the two centre points of the video. The first main centre point is a boy who has been kidnapped by a cult, led by Brendon (lead singer), and being experimented on. Brendon is played a cult leader who resembles the devil to some extent.

• EDITING –• VISUALS –• PERFORMANCE –• PRODUCTION

GIVE ME YOUR LOVE

SWEET LOVIN’• CAMERA ANGLES – Varying camera angles used

throughout. The most common camera angle used is the mid shot and wide shot. These two shots are used a lot in this video because the main focus point is the lady dancing in roller blades.

• EDITING – Most of the video features long length clips which are synchronised to the beat of the music. They are edited to switch to the next clip on a significant beat. In the chorus they clips change more frequently because they song becomes more upbeat. Also the video uses slow motion effects quite often throughout.

• VISUALS – The most significant and captivating visual in this music video is the red smoke. The red smoke is used in this video to represent love which then goes on to affect people who seem unhappy.

• PERFORMANCE – The main performer in this video is Candice Heiden, and she is a professional roller blader who is part of the ‘LA Roller Girls’. In the video she is dancing in roller blades, through LA with red smoke coming out of her roller skates – she represents love. There are also nine other performers in the video. They begin to dance after they have been affected by ‘love’ which is when Candice has passed by them – hence the title ‘Sweet Lovin’.

• PRODUCTION –

EMPEROR’S NEW CLOTHES

• CAMERA ANGLES – The camera in this video follows the focus of the video (Brendon) around and flows into each different angle. Mostly medium close ups and long shots are used.

• EDITING – The video never actually cuts to a different clip, it flows into that clip and this gives the impression that the video was filmed in one take.

• VISUALS – The visual effects in this video are diverese. Smoke machines, dirt and ash were used tog ive a grungy look. Brendon is turning into the devil throughout the video so visual effects were used to achieve this look.

• PERFORMANCE – Brendon plays the role of a man who has died and fallen from heaven into hell. He was initially looking for love but now he wants wealth and power as he begins to turn into the devil.

• PRODUCTION – I would like to implement the way in which this video was filmed into my video. This particular video was filmed at 12 frames per second whilst the soundtrack was playing at half the speed. This means the actor had to execute movements at a slower speed – half the speed. The clips were sped up in post production.

SONGSo Snap Out Of It by Arctic Monkeyso The Phoenix by Fall Out Boyo Feeling Good cover by Museo Atomic Man by Portugal. The Mano Dreaming by Smallpoolso Hello by Oasiso LA Devotee by Panic! At The Disco

TECHNIQUES

CONVENTIONS

MIND MAP OF IDEAS [SUMMARY OF IDEAS]

SUMMARY

5 opportunities of your ideas

SUMMARY

5 restrictions to your ideas

FINAL IDEA – ARTIST/TITLE/INFO

o NAME OF SONG/ARTIST – Snap Out Of It by Arctic Monkeyso BACKGROUND – The Arctic Monkeys are a band from Sheffield that were formed in 2002. The band members are Alex Turner (lead singer, guitar), Matt Helder (drums, vocals) and Nick O’Malley (bass, backing vocals). They have released five studio albums and have won seven Brit Awards. Alex Turner’s significant Sheffield accent and the way he quickly delivers intricate lyrics is something they are renowned for.o LINKS – Their fourth album, Suck It and See is influenced from 1960s rock bands and The Smiths. However, their fifth album, AM, Alex said that it is more influenced by hip hop. He said that he gave the songs a “Dr. Dre beat” and then used some influence from Ike Turner. The band can be linked to bands such as The Killers, Franz Ferdinand, The Strokes and Arcade Fire – they are also indie rock bands.o GENRE INFORMATION – Arctic Monkeys genre is indie rock and garage rock band. Indie rock bands tend to dress in dark attire, with black skinny jeans, hats and leather jackets – which Arctic Monkeys do, mainly Alex Turner. Settings are often urban and grungy which Arctic Monkeys also use commonly in their music videos.

FINAL IDEA – TRACK SUMMARY

SNAP OUT OF IT o MEANING – The meaning of the song is that a girl is under the ‘spell’ of a guy. Alex Turner thinks she is dating the wrong guy who is not suitable forever and he wants her to leave the guy – he implies he is the suitable guy. The title and the chorus, “I want to grab both your shoulders and shake baby, snap out of it” is Alex telling her to snap out of this love and come to the realisation that he is not right for her.o CONTENT o DURATION AND PACE – ‘Snap Out Of It’ is exactly 3 minutes and13 seconds long. The overall pace of the song is fairly steady, it’s not too slow and it’s not too quick either; there is a steady drum beat. However at the chorus the pace picks up slightly.o THEMES AND FEELINGS – - Love - Isolation (trapped in relationship) - Freedom (once she has left the relationship) - Deluded o STYLE/GENRE – The overall style is quite relaxed with a solid beat, yet there is the element of drama. The main genres are: - Indie Rock - Garage Rock

FINAL IDEA – YOUR IDEA Your creative concept/video synopsis [describe your interpretation, use of imagery or narrative, genre conventions, etc]

TASK 2 Pre-production Assessment

GUIDANCE:PRE-PRODUCTION ASSESSMENT You need to assess the viability of your production and investigate what is required to enable you to make your music video

Much of this task is hypothetical, which means you will need to investigate standard costings for such a production and apply these to your planned production considering which equipment you would need and resources, etc

Resources to support this are in the Pre-production assessment folder on Blackboard

Delete the questions on each slide and insert your responses

GUIDANCE:BUDGET TARGET You have provisionally given an outline target of £2000 to make your music video

This target should include a 10% contingency [that means your budget should allow for £200 pounds within the budget – so realistically you aim lower than £1800]

Your budget should account for everything, except your own time and input

Consider more than one option to solve a requirement – you may be able to balance your budget later, there will have to be a compromise somewhere

GUIDANCE:TIME You will need to plan a schedule for the pre-production/production/post-production

Nominally you should work on 2 weeks pre-production, 1 week filming [2 college days – Mon./Tues first week after half term] and 2 weeks edit/post-production

Who is going to do what? How will you split the time? When can you film? What is the availability of the equipment/resources/locations/personnel?

What problems can you foresee? How will you overcome them?

TITLE OF PRODUCTION/PRODUCTION OUTLINE Summary of intended production Detail here what you are going to make and the intended outcome

Detailed breakdown of the music track chosen and your interpretation of it [remember the questions in the workbook, e.g. pace/mood/tone/structure]

Specific outline your intended technical/equipment requirements

Include any details that you think [you could use material from your pitch]

LOCATIONS You need to identify locations and plan a recce. What are the limitations and risks, eg distance, access, cost, weather? How will you manage this?

EQUIPMENT What do you need? E.g. equipment, resources? Mostly from college, but who do you need to speak to get this kit? What is available? When?

Look at equipment hire places, etc

FACILITIES Where will you edit your video? Do you need any other specialist facilities…?

PERSONNEL CREW: What is you team? Who is in it? What are each team members strengths/weaknesses? When are they available?

CAST: Do you need any external performers? When are they available? Cost implications? Will you have to feed them? Transport them?

Other personnel? Is anyone else helping you?

PROPS/COSTUME/ETC

GUIDANCE:COSTS – RESOURCES/SOURCES Basic Guide to costs http://www.justfilm.co.uk/video-production-costs.html

Rates TV https://www.bectu.org.uk/advice-resources/rates/television-factual-rates

Rates all media https://www.bectu.org.uk/advice-resources/rates

Research local production spaces for edit and post production costs

Local equipment hire companies have costs for camera, lenses and kit [tripod, dolly, steadicam rigs, etc]

Travel by vehicle can be nominally charged at 40p per mile – so you need to know how far you location is from where you are!

CODES OF PRACTICE AND REGULATIONS Do you need clearance for copyrighted materials? [you will need to contact Mechanical Copyright Protection Society-Performing Rights Society Alliance (MCPS-PRS)]

Do you have performers external to your group performing? They will need release forms that declare you can use footage of them in the production. This needs to be planned for.

Do you have any actors under the age of 18? You will need parental permission forms.

Are you filming on private property? You will need written consent PRIOR to filming. Plan in advance. This needs to be considered.

Consider where you may need specific risk assessments and health and safety documentation

CODES OF PRACTICE AND REGULATION

FINANCE/PRODUCTION COSTS Using industry rates cards and researched costs of equipment [cameras], cast, crew, props and facilities [locations, edit rooms, etc] calculate the likely cost of your production

Outline details of financial considerations of project, this could be cost of props/costume/travel/food/etc

Explain what your overall budget is [if applicable] and how this is to be met

How will you deal with any extra costs? Contingency fund? What percentage of your budget should this be? [hint: add 10% on to the final cost, this should cover it!]

Do you foresee any problems? How will you manage this/over come them?

OPTION 1

OPTION 2

FINAL BUDGET BREAKDOWN Provide a costs table for your budget, if you have considered more than one cost option, provide alternative final budgets and state a preference with justification for which option you would choose.

BUDGET EXPLANATION AND JUSTIFICATION

TASK 3.1 Visual Planning

PRE-PRODUCTION: VISUAL PLANNING This section is concerned with the visual planning of your music video

You should use this section to develop the sequencing or your video, establish the relationship between the visuals and the track itself and create a structure for you to follow when filming

It is important that you ‘pre-visualise’ the video before you make it; it will make filming and production a more streamlined process

The following tasks are part of your visual planning Pre-visualisation and concept boards Storyboarding Shot list

PRE-VISUALISATION/CONCEPT BOARDS Tool for exploring the direction and visuals Provides inspiration and information for the “look & feel” Presents key moments in your video A means to sketch/plan ideas Information on colour/lighting Defining the “mise-en-scene” Include as much here as you like, but keep it relevant to the production, the following slides have been left blank for you to approach in your own way, add more as you need to

Extension suggestion: edit a short sequence of clips that have inspired or influenced your video [similar to this: http://io9.com/5941145/this-directors-video-pitch-for-hunger-games-might-be-better-than-the-real-movie]

RIP-O-MATIC You should also construct a 15-20second Rip-o-matic test reel using existing footage to convey the type of video you want to make

STRUCTURAL BREAKDOWN Breakdown your track into it basic sections [e.g. intro, verse, chorus, verse, etc] and apply broad visual ideas to each section

You can use this as the master template for your production, then add more shots to each section when you develop your full visual plan

You should create a slide showing all the sections of the song, then add a slide for each section with timings, lyrics, what happens and details on specific shots

You could storyboard and shot list each section as you go, to break up the process.

STORYBOARDING Your storyboard should bring your idea to life Provide an idea of the sequencing of you video Provides a basis for production Suggested online storyboard creators are: https://www.storyboardthat.com http://www.pixton.com [very complicated] http://www.storyjumper.com [allows you to insert your own images]

Alternatively, hand draw or photograph your storyboard and scan or copy to insert it onto your slides

There are lots of tips collected together on Blackboard!

SHOT LIST Your shot list should contain the sequential breakdown of what you need to shoot for your video

It should work in partnership with your storyboard It will be your working document when you film It should contain the shot number, scene number, shot description, framing and action you will see

It should also have information on performers in the scene and other props, etc

Shot list template is on Blackboard in the pre-production folder.

TASK 3.2 Organisational Planning

PRODUCTION GROUP INFO Include names, contact info, and defined roles at difference stages of production, using a table is suggested

LOCATION INFORMATION Information and images of your location[s] for filming You should have address details, clearance/premissions for filming, recce photos and floorplans [including camera, equipment and cast/crew layouts]

Where possible, have a plan B fallback location option Assess each location for any issues and suggest solutions

LOCATIONS

RISK ASSESSMENT Risk Assess each separate filming location using the table in the camera H&S PP on Bb as a staring point

Completing a generic filming assessment would be a start, then you can add specialist/site specific risks as you progress your production

Remember, a Risk Assessment is an ongoing document, you should evaluate if anything changes in production and when you put control measures in place

You should add the table to each call sheet for each location

RISK ASSESSMENT

CONTINGENCY PLANNING Things go wrong Your contingency plan is there to give you a backup or to minimise the effect on production

You should consider the following areas: Technical, Location, Personnel and Organisational areas [about 5 potential issues for each]

Use the form in pre-production folder on Blackboard

CONTINGENCY PLAN

PRODUCTION SCHEDULE Provide an outline of what you will do on which days during production

You should broadly plan to the following structure: - 2 weeks pre-production - 1 week filming [plan for up to 2 days] - 2 weeks editing [essentially 2 days for every day you filmed]

SCHEDULE

CLEARANCE AND PERMISSIONS Any place you film and anyone you use in the filming of your video must have a completed form

Blank forms are on Blackboard for you to complete and insert here

PERMISSIONS FORMS

TASK 4.1 Production Record/Log

PRODUCTION RECORD/LOG Keep track your filming and production work with the camera here

You could add stills of your work with annotations You should include any specific details about how your filming went and what you did on set to enable you to complete the work

You should include Call Sheets and relevant production documents here

CALL SHEETS

This links with your schedule Complete a call sheet for each production activity Forms are on Blackboard Insert into Powerpoint here

TASK 4.2 Footage log

EDIT DECISIONS LIST/FOOTAGE LOG Templates on BB to insert here Log which shots you chose to use and which ones you did not, explain why