MusicHype Artist Presentation
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Transcript of MusicHype Artist Presentation
8/7/2019 MusicHype Artist Presentation
http://slidepdf.com/reader/full/musichype-artist-presentation 1/13
Confidential MusicHy.pe – The Next Stage / Page 1
8/7/2019 MusicHype Artist Presentation
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Confidential MusicHy.pe – The Next Stage / Page 2
MusicHype aims to be the musicdestination of the social mediageneration.
Our Mission
Image courtesy of Outgoin on Flickr
l Rewards fans for supporting the artists they love
l Open new revenue channels for artists & labels
l Makes music a more interactive & exciting
experiencel Increases engagement between artists & fans
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Confidential MusicHy.pe – The Next Stage / Page 3
Team MusicHype
CEO• Kevin King
CTO/MDl Jeff Mitchell
Digital Strategy/Commsl Annabel Youens
Employeesl Mike Penhall (community manager)l Hannah Schickedanz (design)l Thomas Schickedanz (user experienc
Boardl Dave Moskovitz (chair)l Stefan Kornl Jeff Mitchelll Julian Carver
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l The $65B music industry is in transitionand needs new models.
l Artists now have a choice of onlineplaces to sell & distribute their music –the problem is they can't get found
l Successful marketing is extremely time-consuming, resource-consuming, andthe results highly unpredictable
• Music fans are touching music across thesocial web in record numbers.
The Pain – Marketing Effectively
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The Solution – MusicHype Model
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The Solution – MusicHype Model
l MusicHype partners with artists to market, promote and distribute acrosssocial media channels
l Leverages “Appreciation Engine®”
l Recognizes and connects both fans and artists across any
social network
l Drives down marketing
costs and creates sales.l Revenue share
l exclusive merchandise& digital content
l affiliate sales(music, tickets, etc)
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l Excellent conversion rates
l Low cost of acquisition
l Highly scalable/viral
Proven Traction with Huge Potential to Scale
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The Technology – Appreciation Engine
l Tracks, records and rewards fan behavior acrossmultiple social networks – authorized by fans
l Broadcasts across social networks
l Leverage multimedia services
l MusicHype becomes “the” fan online music identity
l Bands & labels use platform to track &automatically trigger fan rewards
l Easy to cost-effectively target & market to specificfan segments – Recommendation Engine
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Competitive Landscape
Transactions for Artists
Landscape is scattered with“DIY” sales platforms focused onsmall bands as well as...
[locked, limited integration]
[artist services, no fan offering]
[artist-to-artist, limited integration]
Transactions for ArtistsANDInteractions with Fans
Established the audience
Work with partners to promoteestablished and emerging artists togenerate sales.
Leverage social media effectively,drive down costs=> Appreciation Engine
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Artist Case Study
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Artist Case Study
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The Next Stage
MusicHype is working to
become the musicdestination and musicidentity of the socialmedia generation.
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Confidential MusicHy.pe – The Next Stage / Page 13
Contact
Kevin [email protected] Chief Executive Officer
Jeff Mitchell [email protected] Chief Technology Officer
Annabel [email protected] Chief Marketing Officer