Musica & Mercado 2014 - Media Kit

Our readers drive your business’s economy in the Latin world

Media Kit 2014B2B Publication

and Portuguese

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www.musicaymercado.org | [email protected] | Phone (+5511) 3567-3022 ext. 26

the business information industry for musical instruments, pro audio

and lighting in the broad Latin market

We lead Our readers drive your business’s economy in the Latin world

and Portuguese







Musica & Mercado (M&M) understands that strategic customer engagement is the foundation for any profitable marketing plan. !In an effort to help marketers develop and maintain a cornerstone in the M.I., pro audio and lighting industry, M&M has developed a diverse portfolio of media solutions to meet any integrated marketing objective and help you leave a lasting impression. !Strategic investments appreciate over time to deliver a return on that investment. We’re one of those investments. !M&M invests in offering diverse marketing channels with which to reach influential readers and increase your ROI. !Extend your reach with the strategic and tactical marketing tools offered by M&M, designed specifically to meet market and brand objectives.

Manufacturers looking for distributors and importers around the world choose Musica & Mercado.


and Portuguese







The top multimedia publication (with an iPad magazine app + Android and iOS apps + print magazine + email newsletters) that connects brands and professionals buyers for M.I., and pro audio/lightning across spanish and portuguese speaking markets.

Who we are

*Designed 100% for ipad

Print magazines - Portuguese and Spanish editions iPad magazine app*

Android and iOS apps B2B Website - Spanish and Portuguese

Social media Email Newsletters

Our m

edia

s







Your AD

How M&M deliver your contentPublications

PrintMagazine

iPadApp

On-lineMagazine

Mobile AppWebsite

Power Newsletter

Power Social Media

ReaderMore than 50k emails

M&M Content







Need help with distribution

Our main clients are international companies who:

We can help you find a distributor through our brand new Distributor Finder service

Already have a

distributor

They both use Música & Mercado to create connection between their brand and retailers/distributors.







It’s an indispensable resource for companies looking for distributors worldwide to export their products abroad; Communicate news and essential information on the company such as: corporate structure, company’s professionals,

business strategies taken, marketing activities and product quality; Neutralize rumours and eliminating misinterpretations; Increase your credibility. This is especially important if you are new to the corporate musical market or are trying to reach

new segments; Promote new product launches: great way to spread the word and create a buzz for your new product; Support sales teams: it’s the most effective way of showing support by providing information they need to reach their sales

objectives; Faster reach: dealers and distributors get the information you want then to get much faster; Save money (and time): placing an ad through M&M is much more economical than trying to build your own mailing list and

doing a direct campaign; Improve your trade show response - Numerous studies prove that including print or online advertising in the marketing mix

increases traffic and sales at trade shows and/or events; Information blast to the market: Access a large amount of stores/distributors within a short time period; Brand positioning: Solidify the positioning of the brand and build confidence among stores; Uniform brand message: online and print publications reach a vast territory providing uniformity; Increase sales: Dealers who are informed about your brand name tends to buy more; Help your distributors: you know how busy your distributors are. So give them a hand! FREE for the industry: The spanish speaking industry receives Música & Mercado free of charge.

Top reasons international brands advertise with Música & Mercado:







People who BUY and sell entertainment/musical products. People who shape your market, people who form opinions. People who actually

do business on a day-to-day basis.

Who reads Música & Mercado?

Influential people reads M&M

Must-read information written exclusively for pro audio/lighting, musical instruments retailers, rentals, brands, buyers and distributors.







Our editorial talks about business, brands, market and products in the M.I, Pro Audio

& lighting industries

What we publish:

Twelve issues per year (6 in Spanish, 6 in Portuguese), feature industry news, latest product launches and expert advice on topics tailored specifically to the entertainment retail sector.

Plus:• Trends (Market research analysis from Tree Media Group).• Product News. Product showcases to maximize sales.• E-commerce. How to increase your internet income.• Marketing - tips and tricks about marketing and sales.• The Insider. Retailer Q&A.• Trade shows. In-depth previews and reviews.• Distributors news, international trends and more!







Demographics

!Uniformity in brand message across the whole Latin world

With one investment, your brand message reaches 21 countries: Mexico, every country in Central America, Caribbean, South America and Spain !

Magazine freely distributed by mail for all Latin America

Free iPad magazine app*

Free Android and iOS apps

B2B Websites - Spanish and Portuguese

Social Media

Newsletters !Uniformity in brand message across Portuguese-speaking world

5.500 print copies (Bi-monthly)+ iPad magazine app + Mobile apps. :-D

5.500 print copies (Bi-monthly)+ iPad magazine + Mobile apps. :-D

Spanish edition

Portuguese edition







5.500 print copies (Bi-monthly)+ iPad magazine app + Mobile apps + website +

newsletter

Spanish edition

Demographics







+ Ipad + Mobile App + Web + Power social media

Prioritary mail to: Phisical and online stores, distributors, factories, sales

people, rentals, schools, churches

Distribution: Free, partners, VIP subscriptions

Circulation: 5.500 copies (each version)

Magazine readers per copy: 5.2

Reach: 28,600+ readers per issue

Frequency: Bi-monthly

Newsletter 50.000 emails sent to business people in the market per issue

Print

mag

azine

Demographics







We know what we have to do to be more effective.

Content Quality

Distribution

Thus we are much better

in our…







Take advantage of our mobile appOur readers have been using our app as a great tool for informationand on the market on-the-go

Channel videos and training

Partner Events

Industry news and products

Advertisers contacts

Twitters of our Advertisers

A complete information tool, portable and connected. Check it out.







M&M for iPadEvery feature that the iPad offers to delight our readers







We look further to provide more results to our readers

M&M is also a hub for social media







We considerably expanded our sharing system in social mediaM&M Social Media Hub

M&M’s partner posted in FB page

Their post is automatically shared in our page

… also in our Twitter profile

The similar process can happen with Youtube

12

3

Real example







Statistics Monthly visitors: 52,000Average pages accessed: 6.5 per visitAverage access time: 16 minutes

• All Countries• Pro Audio• M.I• Products• News• Videos• Social Media• Events

www.musicaymercado.orgM&M Website demographics







Don’t just take our word for it!“I always place ads of brands that represent with M&M. The penetration of the magazine in stores within the countries of Latin America is impressive. We receive immediate contacts from dealers of several countries requesting information. Advertising with M&M has always brought me excellent results” Daniel Costa Salomao Behringer | Italo Trading, LLC

!"M&M – in addition of being a longstanding partnership and friendship - has enabled us to benefit from media exposure in all Spanish-speaking countries, including in some countries where there is no other MI magazine we could advertise in, thus reaching out to dealers we wouldn’t have otherwise without the help from M&M publications. Thank you, M&M!"!Nadine Metayer, Sabian (Canada)

“When Eminence needed help finding a good customer base in Brazil, Musica & Mercado was instrumental in helping us achieve our goals. We have found M&M to be a great partner throughout Latin America with measurable success.!Cobi Stein - Eminence Speakers (USA)

“I advertise in M&M because I can reach dealers and distributors across Latin America and create brand awareness for our represented brands.”!Chris Adams - SSI International (Novation, Focusrite,Istanbul Cymbals, Rhodes, Mojave Audio)

“We, from Hohner headquarter in Germany, have chosen Musica & Mercado for placing our ads and posting product information for the Latin American markets. We can clearly indicate our ongoing and increasing success in this region through the cooperation with this publication.”!Wilhelm Wlassow - Hohner MusikinstrumenteGmbH & Co. KG (Germany)

“The information contained in Música & Mercado publication let us learn more about music stores and market trends of countries in Latin America.”!Thomas Veerkamp • Veerkamp • Mexico







Advertise and get noticed! Our apps, online and print channels together reach over 50,000 dealers, distributors

and potential buyers across spanish Latin America, Brazil and Spain

Ad Size 1 inserction 3 inserctions 6 inserctions1 Page $ 2000.00 $ 1950.00 $ 1700.00

Double Page

$ 3000.00 $ 2850.00 $ 2600.00

1/2 Page $ 1200.00 $ 1150.00 $ 900.00

1/3 Page $ 910.00 $ 850.00 $ 750.00

1/4 Page $ 800.00 $ 700.00 $ 550.00

Price List

Spanish Edition

Add rich media at your iPad ads for only 10% more! We accept credit cards and wire transfer

*Price per issue in U$ Dollars

Ad Translation: U$ 60.00







Offering the most for your investmentAdvantages with 3+ insertions !

FREE ONLINE ADVERTISEMENT:

Access to our social media channels (limited space, first come first served) Super banner on websites spanish edition, (brazilian edition*)

Email blast sent to every dealer in Latin America and Spain (and Brazil*) (*If advertise in Brazilian edition)

+ COMPLETE EDITORIAL COVERAGE:

And MORE! One article on your company

Two articles on any distributor/dealer of your choice in this region One product featured in every edition!

!












Issue # Spanish Edition

# Portuguese Edition Editorial Comercial/Artwork Distribution at trade shows

March/April 51 71 2nd Friday, January 3rd Friday, January Prolight+Sound | Musikmesse | Palm

May/June 52 72 2nd Friday, March 3rd Friday, March XSound check Mexico | AES Brazil

July/August 53 73 2nd Friday, May 3rd Friday, May

Sept/Oct 54 74 2nd Friday, July 3rd Friday, July Expomusic Brazil

Nov/Dec 55 75 2nd Friday, September 3rd Friday, September NAMM - US

Jan/Feb 2015 56 76 2nd Friday, November 3rd Friday, November NAMM - US

March/April 2015 57 77 2nd Friday, January 3rd Friday, January Prolight+Sound | Musikmesse - DE

2014’s Deadlines







Contact us today & build a personalized package fit for your needs

!+55 (11) 3567-3022, ext. 26

[email protected]

!Contact now! :-)


and Portuguese

Musica & Mercado 2014 - Media Kit

Business

Transcript of Musica & Mercado 2014 - Media Kit