MUSIC VIDEO TECHNIQUES

TYPE DEFINITION EXAMPLESTYLES

Popular music genres

Pop, Rock, Indie, Rap etc

https://www.youtube.com/watch?v=GxgqpCdOKak&safe=active Drake - Hold On, We're Going Home ft. Majid Jordanhttps://www.youtube.com/watch?v=OmHW9IzZYzU Migos Ft Drake Versace 

In-concert ‘as live’ footage

Footage from a gig

https://www.youtube.com/watch?v=HgzGwKwLmgM Queen - Don't Stop Me Now 

Animation

Animation is the rapid display of a sequence of images to create an illusion of movement.

https://www.youtube.com/watch?v=djV11Xbc914a-ha - Take On Mehttps://www.youtube.com/watch?v=imftwjW63oc Paula Abdul feat. MC Skat Kat – opposites attract

Interpretive

The audience to make their own interpretation of what they think the music video is about

https://www.youtube.com/watch?v=KWZGAExj-es&safe=activeSia - Elastic Heart feat. Shia LaBeouf & Maddie Ziegler 

Shows they don’t have any identity due to them being naked and showing their relationship between each other.

They don’t sing, all they do it show their relationship.

Narrative

Telling a story through a music video

https://www.youtube.com/watch?v=JUII7DTACf4&index=3&list=PL1487B0A90D0B66E5Madonna - Bad Girlhttps://www.youtube.com/watch?v=AWpsOqh8q0M&safe=activeBeyoncé - If I Were A Boy

Surrealist

Dreamlike and unreal elements

https://www.youtube.com/watch?v=qMxX-QOV9tI Jessi J -price tag https://www.youtube.com/watch?v=8gi-ePdjjJs Katy Perry ft. Snoop Dogg "California Gurls"

Impressionist

Similar to surrealism, taking you

https://www.youtube.com/watch?v=N2ICtCO8TCw&safe=active Take That - Back For Good

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MUSIC VIDEO TECHNIQUES

away from reality.

It makes the viewer’s feel some emotion towards the video or song.

Pastiche

Adaptations of existing videos

https://www.youtube.com/watch?v=vZKEevgP8q4&safe=active Lil Mama - Sausage Official Video https://www.youtube.com/watch?v=ZX3wwbFi_iI&safe=active Mary J. Blige - Seven Days ft. George Benson

Part of Lil Mama’s music video is a pastiche of Mary J. Blige’s music video.

Intertextual References

References to other literal themes or films, or music similar to pastiche

https://www.youtube.com/watch?v=8xg3vE8Ie_E&safe=active Taylor Swift - Love Story

She made references to Romeo and Juliet within her music video which is a famous story by William Shakespeare.

Parody Taking the mick of existing music videos/films etc

https://www.youtube.com/watch?v=RSdKmX2BH7o&safe=active Eminem - We Made You

Mocking the celebrity lifestyle.

Homage Is a demonstration of respect or dedication to someone or something?

https://www.youtube.com/watch?v=wmDxJrggie8 Luther Vandross - Dance With My Fatherit is a tribute to his father.

CONVENTIONS

Lyric Interpretation

Understanding what is meant by the lyrics being used within the text and using visual references to define the lyrics in the video.

https://www.youtube.com/watch?v=kfVsfOSbJY0&safe=active Friday - Rebecca Black

Extending or consolidating song’s

Changing a songs meaning to a more suitable one for the listener.

https://www.youtube.com/watch?v=wmYT79tPvLg Lily Allen - LDN

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MUSIC VIDEO TECHNIQUES

meaningAllusion

An expression designed to call something to mind without mentioning it explicitly; an indirect or passing reference. When the idea is not what it first seemed.

https://www.youtube.com/watch?v=MviFdVHltEMTake That - Babe

Throughout the whole music video they seem sad and towards the end they change their mood and the tone.

Links to other artists

Referencing another by visually adding them in the video or lyrics.

https://www.youtube.com/watch?v=QcIy9NiNbmo Taylor Swift – bad Blood.

links to Ellie Goulding

EDITING TECHNIQUES

Cutting to beat

When the shots in the video cut to the next in time with the beat.

https://www.youtube.com/watch?v=nzY2Qcu5i2A&safe=active The Offspring - Pretty Fly (For a White Guy)

Miming /Lip Sync

Wording the lyrics on the video to give the allusion of singing the song

https://www.youtube.com/watch?v=hblH_UWbHBQ&safe=activeTynisha Keli - I Wish You Loved Me

Multi-image

The use of multiple shots on the same screen.

https://www.youtube.com/watch?v=YVkUvmDQ3HYEminem - Without Me

Montage

The technique of selecting, editing, and piecing together separate sections of film to form a continuous whole

https://www.youtube.com/watch?v=rYEDA3JcQqw&safe=activeAdele - Rolling in the Deep

SPX Special

An illusion created by camera,

https://www.youtube.com/watch?v=t5Sd5c4o9UM

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MUSIC VIDEO TECHNIQUES

Effects

editing or graphics.

Katy Perry - E.T. ft. Kanye West

Task

You must find examples of each of these different types of music video and write the name and put a link in the last box.

With reference to what we learned last week what technique category would each of these fit into (if any)?

Choose two from ‘styles’ one from ‘conventions’ and one from ‘editing techniques’ to analyse in more detail.

o Discuss how all aspects of Media Language are used in your more detailed exampleso Explain why you think they have used that particular style, convention or editing

technique and how it links/works within the video.o Discuss how genre ties in with the different techniques used and whether or not the

different techniques used are typical of that genre.

A2 Media