Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience-Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional To promote the band/artist and get them known within the music industry.

Being a support act for a more major artist is probably one of the biggest ways a future artist or band can promote themselves.

Extension of income The amount of money they make from the products they sell.

Beyonce has made her own perfume called Heat. Products that are sold will give her and her label a profit.http://www.theperfumeshop.com/fcp/product/womens-perfumes/beyonce/heat/1701

Extension of outlets Musical stars have expanded their name into stores and websites by using perfumes, having their own clothing and jewellery lines etc. This is how artists further promote themselves within the industry.

Beyonce has promoted herself by creating her perfume range.http://www.theperfumeshop.com/fcp/product/womens-perfumes/beyonce/heat/1701

Synergy Merchandise – cups, tshirts, mousemats. If they have song lyrics from a particular artists song or their photo, even tour dvds will help promote the artist.

Beyonce has an upcoming tour which is rumoured to be featuring her rap star boyfriend Jay-Z.http://www.ticketmaster.co.uk/Beyonce-tickets/artist/894191

Producers strategies This is a conclusion to all of the things above. Whether the producer and artist have considered everything in order to promote the artist and get their name out within the music industry.

Beyonce’s record label has considered all of these factors and is majorly promoting her especially if this tour will also feature Jay-Z.