MUSIC VIDEO INDUSTRY

HOW ARE MUSIC VIDEOS GENERALLY MADE? A music video I made differently depending on the type of music/artist. A performance music video is made with the singer/band lip syncing or playing their instruments to the music.

While filming h music video the song is played through loud speakers allowing the singer/band to hear the music and play/sing in time to it.

Process Storyboard Filming schedule Filming Editing

WHAT IS THE PURPOSE OF A MUSIC VIDEO FOR THE COMPANIES/ARTISTS THAT MAKE THEM? Generally a music video is made for promotional purposes (promoting the band/singer).

A music video is a message to the audience but also they’re there to entertain.

Quite often a music video is released before the album to promote it prior to the release, by doing this the album will potentially get more sales when it is released.

If a music video is really good and enjoyed a lot by the audience it could become viral, the more promotion the video gets the more promotion the singer/band receive meaning they make more money.

WHO ARE SOME FAMOUS MUSIC VIDEO DIRECTORS AND WHY ARE THEIR VIDEOS SO WELL-KNOWN/SUCCESSFUL? A few examples of famous music video directors are Spike Jonze, David Fincher and Mark Romanek. These 3 directors are responsible for the creation of music videos such as:

•Sonic Youth- 100%•Jay z- 99 Problems• Beastie Boys- Sabotage•Madonna- Vogue•Fatboy Slim- Praise You

Overall I think these directors have become so well-known and successful because they all have access to funds allowing their productions be done so well. A music video like Sabotage by the Beastie Boys would’ve taken extensive planning and production and a director like Spike Jonze is able to afford it. I think the videos do well because the directors spend such a long time making them.

HOW MUCH MONEY IS USUALLY SPENT ON THE AVERAGE MUSIC VIDEO?

The budget of a music video usually varies depending on who is making it, who the artist/band is, how popular the song is but also it depends on what will happen in the video.

The budget will generally cover the costs of: concept development, storyboards, pre-production, casting, on-camera talent, choreography, rehearsals, location fees, props, costumes, production equipment, production crew, post-production, editing, motion graphics, visual effects, color correction, video encoding, and digital delivery.

The amount usually spent on a music video will vary from around $20,000 to $500,000.

An example of a good high budget music video is Taylor Swift- Bad Blood, this music video contains a huge all star cast which is most likely where a lot of the budget went to get them all in it. However there is also quite a few special effects and different locations, costumes, props etc.

An example of a good low budget music video is Beyoncé- 7/11 this is perhaps one of Beyoncé's most low budget music video as it is very similar to a home video as it is all filmed in the hotel that her and her family were staying in.

HOW DO AUDIENCES HAVE ACCESS TO MUSIC VIDEOS? Recently some artists like Beyoncé have decided to release their music videos along with their album (visual album) a lot of artists music videos become available through many different streaming sites such as YouTube, Vimeo, Viva but also on Television with channels like 4music and MTV. The most common streaming site audiences will access the music videos is YouTube, a lot of artists will have a VIVO account where they will release of all their videos to. YouTube is free and easy to use therefore millions of people will watch music videos here.

PSY-Gangnam Style has reached over 2.5 billion views on YouTube now and within 5 days of it being released Adele’s Hello reached over billion views.