Music video costume analysis.

Rita Ora – I will never let you down.

Costume analysis:

In this part of the video Rita is shown wearing grey coloured clothing which goes against the convention of wearing bright colours in pop music videos. However she is wearing revealing clothing which supports Laura Mulvey’s male gaze theory of how women are represented in film and literature.

In this part of the music video Rita is shown wearing bright coloured revealing clothes which fit the conventions of a pop music video. Her bright pink revealing costume also matches the upbeat song as it is bold and the bright colours make it interesting and fun which reflects the lyrics and the pace of the song.

In this part of the music video we see Rita in a red coloured hat. This fits the conventions of a pop music video because it looks unique and funky.

Here we see Rita in a dark coloured revealing costume which again, fits conventions of a pop music video.