MUSIC VIDEOASSIGNMENT 2 Joshua Sunley

GUIDANCE This template PowerPoint presentation includes all the relevant elements you need to cover in your Music Video Assignment 02

It is suggested you save this PP in a different name and share it with your group so you always have a copy – some sections require you to delete the information on the slide and replace with your own work

Add more pages to each section where necessary [you should be doing this!]

Add visuals as you see necessary This document will be added to as you progress through the pre-production phase.

TASK 1 Idea Generation and Research

RESEARCH & IDEA GENERATION Select a song/track that you like [or don’t like!] Generate three ideas for music videos employing styles, techniques and conventions that we have looked at in previous sessions. Explore how you could interpret the song differently using different methods

You can add any extra info you think is relevant, images, mind maps, etc

For quick mind maps you could use bubbl.us to generate these

RESEARCH

Muse – Mercy, shows an insight into how I want my music video to look, I want to

incorporate this use of a drone for b-roll footage, I want to be able to capture the

environment around the main character of the music video as a method of expressing

the mood and feel of the video. Mercy captures this idea fairly well.

JP Cooper – September Song shows emotion and plot through the usage of environment lighting and close shots to the characters in the video. Thus a good example of what I want to create for my own. The characters never directly address the camera, instead they look away, as if it isn’t there.

DJ Snake - Let Me Love You, paints a good picture on how I want the overall scene to look: Dark, with hints of bright coloured lighting, along with several adaptions in post. I have all the facilities to make these changes to the footage including plugins such as MBL, LUT Buddy and Optical Flares.

RESEARCHAlongside using a drone, I would like to create an illusion that a car is being driven by myself, whilst a drone is flying overhead, in order to do this, I will have to be in the passenger seat, whilst someone drives the car, I can then do any still shots I need to after I have enough footage of the car driving.

Equipment Required Equipment OptionalMac/PC w/ Premiere Pro Adobe After Effects CCMemory Card Reader Adobe Audition CCDJI Phantom 3 Drone SteadycamDSLR (Non Specific)Tripod

DJI Phantom 3 Drone

SONGS1. Let Me Love You – DJ Snake ft. Justin Bieber2. Calvin Harris – My Way3. Firebeatz & Chocolate Puma – Lullaby4. Sean Paul – No Lie5. Eminem – When Im Gone6. Justin Timberlake – Mirrors7. Jon Bellion – Munny Right

TECHNIQUES Techniques I will be using in filming and post depend on the type of video I want to make, colour correction will be varied dependent on whether the video will take on a happy tone, or if it will take on a much more cautions look. I will most likely use an array of plugin to make my video look more cinematic, these could include Sapphire, VC Twitch, RSMB or preset after effects. I may also cut the aspect ration from 16:9 to 21:9, which would make the video the same aspect ration as a cinema screen, or ‘ultrawide’.

I will also occasionally change the cameras recording settings from 1080/30fps to 720/60fps this will allow me to slow down the footage and get the effect of slow motion which will be good for some of the action shots

CONVENTIONS

MIND MAP OF IDEAS

SUMMARY1. The use of a drone allows for greater reach. It will be used for long

distance shots, and will be used to show emotion through scenery and location. I can also make shots which would require specialist equipment to film normally, such as chase scenes, which would require a crane to film normally.

2. The song that I have chosen to use is simple to lip-sync and easy to follow, as such I have been able to plan what my surroundings will be effectively, allowing for greater visualization of the song, its lyrics and its meaning.

3. The use of timing when I will be recording will create a nice colour contrast, since it will be evening when I record, the darkness wont be too dimming, but when it does eventually get dark I can use RGB hue bulbs to make the video colourful once again.

4. By using the 60fps capability on the Canon DSLR’s I can film in slow motion, by filming 60fps, and then extending out the footage so it returns to 30fps, it is like making the video twice as slow, adding a cinematic feel to the video.

5. With help from post production, I will be able to create a cool colour format which will match the videos style.

SUMMARY1. Since I have done some research on the filming location, I have

found there is a no fly zone over RAF Church Fenton, which means that my flying space is limited to about 15 miles, between Leeds Bradford Airport, and RAF Church Fenton.

2. Another limitation to this music video, is that I need a driver to drive the car. I would do this myself, however I have yet to pass my test, and therefore it makes things difficult, I will use friend to drive me around in the car, and I will have to edit the footage appropriately to make sure they aren’t in frame.

3. Since I will be using fields nearby my house, I will need Permission to use there land for production of my music video. I will be able to write an email asking them making it simple enough, if not then I will need to have a back up location planned.

4. n/a5. n/a

FINAL IDEA – ARTIST/TITLE/INFO Let Me Love You / DJ Snake, Justin Bieber DJ Snake is a grammy nominated composer of electronic music. He originates from France, and is currently 30 years old. Justin Bieber, who he collaborated with on this song, is a 23 year old Canadian singer.

The songs which are produced by DJ Snake are mostly linked to the genres House, EDM and Trap. Justin Bieber however, isn’t a composer, and instead sings pop songs which often reach the charts.

FINAL IDEA – TRACK SUMMARY Summary/analysis of track [consider meaning, content, duration, pace and style of the song]

FINAL IDEA – YOUR IDEA Your creative concept/video synopsis [describe your interpretation, use of imagery or narrative, genre conventions, etc]

TASK 2 Pre-production Assessment

GUIDANCE:PRE-PRODUCTION ASSESSMENT You need to assess the viability of your production and investigate what is required to enable you to make your music video

Much of this task is hypothetical, which means you will need to investigate standard costings for such a production and apply these to your planned production considering which equipment you would need and resources, etc

Resources to support this are in the Pre-production assessment folder on Blackboard

Delete the questions on each slide and insert your responses

GUIDANCE:BUDGET TARGET You have provisionally given an outline target of £2000 to make your music video

This target should include a 10% contingency [that means your budget should allow for £200 pounds within the budget – so realistically you aim lower than £1800]

Your budget should account for everything, except your own time and input

Consider more than one option to solve a requirement – you may be able to balance your budget later, there will have to be a compromise somewhere

GUIDANCE:TIME You will need to plan a schedule for the pre-production/production/post-production

Nominally you should work on 2 weeks pre-production, 1 week filming [2 college days – Mon./Tues first week after half term] and 2 weeks edit/post-production

Who is going to do what? How will you split the time? When can you film? What is the availability of the equipment/resources/locations/personnel?

What problems can you foresee? How will you overcome them?

TITLE OF PRODUCTION/PRODUCTION OUTLINE Summary of intended production Detail here what you are going to make and the intended outcome

Detailed breakdown of the music track chosen and your interpretation of it [remember the questions in the workbook, e.g. pace/mood/tone/structure]

Specific outline your intended technical/equipment requirements

Include any details that you think [you could use material from your pitch]

LOCATIONS Towton (quiet roads and good place for drone flight)

Garforth (Specifically the residential area)

What are the limitations and risks, eg distance, access, cost, weather? How will you manage this?

Limitations: The distance between my home in Garforth, and Towton is 6.6m. If the current rate is 40p per mile, that makes a single journey £2.64. however with that exception, the travel links are good, with both road and rail running close-by. In order to avoid weather conditions causing issues over recording, I can do some filming whilst I am at home, before making the journey to Towton in the event that weather conditions aren’t forecasted correctly. I plan to spend two days filming here, so cost will be approx: £10.56

Risks: I will not be able to fly a drone whilst it is raining because of the possibility that it may sustain damage, or lose connection. Nor will I be able to use a camera, without having a cover to protect the camera from the same damage type as the drone.

EQUIPMENTSOURCES :HTTPS : / /WWW.H IREACAMERA .COM /HTTP : / /SPEEDF ILMS .CO .UK /HOME -2 /AER IAL -DRONE -UAV-F I LM ING /DRONE -H IRE -RATES /

Equipment needed includes: Drone (2 Days) £600, Canon 5D + Cine Lens (4 Days) £256, Tripod (4 Days) £64, Steadicam (4 Days) £128

Hireacamera, is a nearby local camera hiring company, which supplies cameras for hire at level that I would need. The Canon 50D for instance, does everything I need it to, and it can be hired for £64.00 excluding VAT.

Other more specialised companies, do hire out drones. SpeedFilms, hire out DJI Inspire 2 for £300 a day excluding VAT, but offer crew members along side this. £550 for one pilot, £850 for a pilot and camera operator. I would mostly likely choose the £300 option, because I do have some experience with flying drones.

Tripods are also hired out by Hireacamera, a Viten Pro-DC10 can be hired out for £16 a day, and finally, steadicams are hugely differentiated. You can invest in full 3 axis rigs, or handheld device. For my production I would go for a handheld 3 axis gimbal: the best of both options, the Glidecam 4000 Pro would be perfect for this production, and it costs £32 each day excluding VAT.

I will also need to hire lighting equipment, such as soft-boxes, and RGB hue lights for accents in the video. I will need two soft-box lights for my video seen as it will be set at dusk/night. A set of 2 soft-box lights is £29.00 a day, costing for the entire filming period £203

This sums up the overall total of equipment hiring to £1251

FACILITIESHTTP : / /BRADLEY.TV /STUD IO -H IRE -LEEDS /?GCL ID=CJ0KEQ IAOT_FBRCQT8JVSODKOZABE IQAQFL76LPUKE3BH74O_RQOQER4_KMHJEOPNSKR818ONPWZOSGAAS6U8P8HAQ

The videos will be edited in two locations, those being my house, and college. Currently I don’t required any specialist studio for my video, however if the circumstances were due to change, they can be hired out, for example BradleyTV offer greenscreen and lighting services for hire at £99 a day, £79 for a half-day. However because this isn’t needed I wont be adding it to my budget costs.

I may however need to invest in specialist plugins for the Adobe programs. By hiring MBL (magic bullet looks) and Sapphire, I can create much better colour corrections, and use effects within my music video to add tension. Both of which have a free trail that I can use whilst creating my video however, and once again I wont be adding them to my cost list.

PERSONNEL CREW: My Crew will consist of groups from differing backgrounds, I will hire 1 professional camera operator and I will direct the film whilst being responsible for drone flight.

CAST: I will require other people to do some lip-syncing, and I will rely on friends and relatives to do this job for me, I will provide them with a song, and general instructions, and allow them time to practice before anything is shot.

If I m using a car in my production, I will need a driver whilst I operate a drone for the Ariel shots, considering insurance costs and the cost of hiring a vehicle and driver, I feel it would be easier just to use existing travel links, if we were to have someone bring there own car, we could use that to track the drone around the car. Bringing down cost

PROPS/COSTUME/ETC Each person who comes along and joins the filming will be required to bring two sets of clothing, one to change into before and wear whilst in production, and another to wear after filming is complete for that day.

Small minor props wont be used in the video, however other parts of the video will have large objects used such as cars and some use of phones.

GUIDANCE:COSTS – RESOURCES/SOURCES Basic Guide to costs http://www.justfilm.co.uk/video-production-costs.html

Rates TV https://www.bectu.org.uk/advice-resources/rates/television-factual-rates

Rates all media https://www.bectu.org.uk/advice-resources/rates

Research local production spaces for edit and post production costs

Local equipment hire companies have costs for camera, lenses and kit [tripod, dolly, steadicam rigs, etc]

Travel by vehicle can be nominally charged at 40p per mile – so you need to know how far you location is from where you are!

CODES OF PRACTICE AND REGULATIONS Do you need clearance for copyrighted materials? [you will need to contact Mechanical Copyright Protection Society-Performing Rights Society Alliance (MCPS-PRS)]

Do you have performers external to your group performing? They will need release forms that declare you can use footage of them in the production. This needs to be planned for.

Do you have any actors under the age of 18? You will need parental permission forms.

Are you filming on private property? You will need written consent PRIOR to filming. Plan in advance. This needs to be considered.

Consider where you may need specific risk assessments and health and safety documentation

CODES OF PRACTICE AND REGULATION Since I have chosen DJ Snake’s Let Me Love You, I will have to contact PRS Music and ask for written consent to use there song in my own video. In terms of other performers, I will also need there written consent that I am allowed to use footage of them in my music video this will prevent a fallout if they claim not to have wanted to do the video. This will also apply for under 18’s but instead of them signing the form, it will be the parents who consent to letting there child on the video.

I will be filming a fields through residential areas between west and north Yorkshire, and in using the drone, I will both need to familiarise my location, and drone regulation from the BAA (British aviation authority). There is a no fly zone imposed over RAF Church Fenton, which is 5 miles in radius, meaning I will have to be careful both not to fly too high around the border of the zone, and to not enter the zone, at all. I will also need to ask for consent to film on the fields.

For all of these scenarios, I must conduct a risk assessment, especially with drone flight, the propellers aren’t forgiving and will cause injury if the drone strikes someone.

FINANCE/PRODUCTION COSTS Using industry rates cards and researched costs of equipment [cameras], cast, crew, props and facilities [locations, edit rooms, etc] calculate the likely cost of your production

Outline details of financial considerations of project, this could be cost of props/costume/travel/food/etc

Explain what your overall budget is [if applicable] and how this is to be met

How will you deal with any extra costs? Contingency fund? What percentage of your budget should this be? [hint: add 10% on to the final cost, this should cover it!]

Do you foresee any problems? How will you manage this/over come them?

OPTION 1The total costs so far sum up to:Production Value: £1251.00Travel: £10.56Catering: £93.30 31.10 per head

Contingency: £200

TOTAL: £1554.86

FINAL BUDGET BREAKDOWN Provide a costs table for your budget, if you have considered more than one cost option, provide alternative final budgets and state a preference with justification for which option you would choose.

BUDGET EXPLANATION AND JUSTIFICATION

TASK 3.1 Visual Planning

PRE-PRODUCTION: VISUAL PLANNING This section is concerned with the visual planning of your music video

You should use this section to develop the sequencing or your video, establish the relationship between the visuals and the track itself and create a structure for you to follow when filming

It is important that you ‘pre-visualise’ the video before you make it; it will make filming and production a more streamlined process

The following tasks are part of your visual planning Pre-visualization and concept boards Storyboarding Shot list

PRE-VISUALISATION/CONCEPT BOARDS Tool for exploring the direction and visuals Provides inspiration and information for the “look & feel” Presents key moments in your video A means to sketch/plan ideas Information on colour/lighting Defining the “mise-en-scene” Include as much here as you like, but keep it relevant to the production, the following slides have been left blank for you to approach in your own way, add more as you need to

Extension suggestion: edit a short sequence of clips that have inspired or influenced your video [similar to this: http://io9.com/5941145/this-directors-video-pitch-for-hunger-games-might-be-better-than-the-real-movie]

STILL SHOTS I want the entire video to take on a theme of darkness, so it will be shot at night, but to make the video more exciting I will be using mood lights to add colour to the video. This feature will be common across the whole video, where ever possible.

Along with this, I want to be able to use natural elements to create scenes of colour and brightness, I can achieve this by using CGI fire to make it safe, and then to create a shot for slow motion, I will use milk powder to ‘blow fire’ at the camera. These shots of fire will be featured in the video when the lyrics sing “burning on the edge”

It will be from that scene, which I can do easily in my back garden without revealing anything that will make the video look ‘homemade’, that I move onto the drone shots of a car driving, it will take me to Garforth Cliff, a nearby hill which I will use the quiet and secluded area along with the endless fields to create a peaceful scene, where I will be able to lip sync some of the song, whilst sat on the car, to show a relaxed mood. From here, I will lip sync the rest of the song whilst occasionally cutting back the scenes that I shot from my back garden, along with the occasional overhead drone shot.

MOVING GROUND SHOTS Starting at the beginning once again, it will be at this point I take the camera off the tripod, and move it around, I will use both my own camera and the camera that I borrow from college to do these scenes, as my camera has image stabilization.

I will make sure to add to the shots of the fire by panning from the base of the fire, to my face, but making sure to keep me out of focus, then refocusing to my face, and blocking out the flames.

From there I will have a camera panning round my car, as it watches me get into it, and start the engine, where it will cut to a still scene on the car with its lights on, as the camera zooms into it.

I will then, as the journey goes on, get out of the car occasionally, to film it going by as someone else drives it.

Then, once in Towton, I will use both cameras, one for the tripod, the other to film from a different perspective whilst off the tripod for a more chill feeling.

DRONE SHOTS The drone shots will primarily be of the car moving, but it will be used to show the scenery around myself when I am lipsyncing,

As the video starts, the drone wont start until after the car has started moving, I will be in the passenger seat, chasing the car with drone, from a reasonable height, I will NOT drive to Towton however, I will do a lap around my estate, to prevent the drone losing connection.

The drone will not go to Towton at all, this is because of a BAA enforced no fly zone for drones, instead I will have to film surrounding areas in Leeds, my home city however once again there is a no fly zone 10 miles out from Leeds/Bradford airport, meaning I have about 10 miles between the two zones I am allowed to fly in, this shouldn’t be an issue however.

When I am operating the drone I want to get a variety of shots, including some side on, I will do this by filming on the side of a close by hill, with fields surrounding it.

As the video is ending, it will be a scene chasing the car, the drone will move towards the right, and gradually fade the car out of scene.

To substitute Towton, I will be flying the drone from Garforth Cliff and East Garforth, areas which are both outside of the no fly zone.

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1 & 2. Photo shows what I want my drone shots to look like in some ways.3. Example of the scenery which I will capture through the drone.4. Typical shot which will be shown to show the surroundings of the location I’m in.5. Street where the drone will chase the car for the first time.6. Garforth, where some of the video will be filmed.7. An example of the fire which I want to create using CGI8. An example of what I want to show in the fields

RIP-O-MATIC You should also construct a 15-20second Rip-o-matic test reel using existing footage to convey the type of video you want to make

Shot List

Shot List

Transition Key:StillMovingDroneLipsync

STORYBOARDING

1,2,3,35 h h

h h h

TASK 3.2 Organisational Planning

PRODUCTION GROUP INFO Include names, contact info, and defined roles at difference stages of production, using a table is suggested

LOCATION INFORMATION Information and images of your location[s] for filming You should have address details, clearance/premissions for filming, recce photos and floorplans [including camera, equipment and cast/crew layouts]

Where possible, have a plan B fallback location option Assess each location for any issues and suggest solutions

LOCATIONS

This the view from Garforth cliff, which as you can see spans across a large distance, making it an ideal location for more drone shots, however it also has a large field, which is the environment that I want to film my music video in. I plan to chase the car along some of this road using the hill as a ledge.

The location on screen is just off the A1, which would provide a good drone shot at evening

time, orange coloured clouds and lighting coming from the motor way would provide the

colour element that I would be looking for along side the darkness of the night.

RISK ASSESSMENTRisk What Could Happen PreventativeRain causes roads and paths to be slippy.

Because the ground isn’t as grippy as normal, it is possible that someone could slip whilst walking.

To prevent slips and falls, don’t run across roads or paths where the ground isn’t dry,

Heavy wind could pull the drone.

If the drone is taken by the wind, it presents the possibility that the drone could i. Crash, ii. Hit someone on the way down. Both events could happen, and possibly at the same time. Making it extremely important to use common sense when flying the drone.

If I lose control of the drone mid air, I will switch modes from S1, to M, which will allow to to take advantage of a return to home feature, where the drone will fight the wind, and land safely where it took off.

Whilst walking to the location people could trip on the un even hill.

If someone trips, it could mean that we have to stop recording, and take them to hospital, so it is important to evaluate the ground before making movements upon it, if it is a dry day, it should be easy to navigate where to walk safely.

By making sure that you check where your putting your feat when walking through the hill, you will prevent injury.

On a hot day people may not have brought water to keep hydrated.

If water isn’t provided, de-hydration is a possibility, which could intern lead to sun-stroke, neither of which being a good thing, also making water an essential, if not a bare minimum on a hot day.

By purchasing water before filming, the issue of thirst can be avoided, It may also be beneficial to have sun-cream if the weather is intense enough for it.

If it is cold outside ice may be present

Ice presents the possibility of a slipping hazard, and the potential of injury. Along side this, if people aren’t prepared for the cold properly, they may have to go inside to warm up, to avoid serious illness.

Ice can be fought against with salt, when in the car, take some road salt to melt ice, if it is needed.

Weather conditions may turn from sunny to rainy quickly

Rainy weather can damage technological equipment such as cameras and drones pretty quickly, if they are left outside whilst taking a break from filming.

To prevent equipment from being damaged, make sure to pack it away once finished with it. Whoever used it last should be responsible for this

The drone may lose connection if it fly's behind obstacles.

If the drone loses connection, then there is a chance that the drone could crash, however this is unlikely, unless it is in the incorrect mode, in which case it can drift when the wind blows and it can potentially drift into obstacles, knocking it out of the air .

If the connection between myself and the drone ceases for more than 2 minutes, the drone will automatically return to home at a safe altitude.

CONTINGENCY PLAN

SCHEDULE

PERMISSIONS FORMS

TASK 4.1 Production Record/Log

PRODUCTION RECORD/LOG Keep track your filming and production work with the camera here

You could add stills of your work with annotations You should include any specific details about how your filming went and what you did on set to enable you to complete the work

You should include Call Sheets and relevant production documents here

CALL SHEETS

This links with your schedule Complete a call sheet for each production activity Forms are on Blackboard Insert into Powerpoint here

TASK 4.2 Footage log

EDIT DECISIONS LIST/FOOTAGE LOG Templates on BB to insert here Log which shots you chose to use and which ones you did not, explain why