Music Video Analyses

MVA

Created - Dorcas Cizungu

RIHANNA

RhiRhi

Roby Rhianna Fenty. More commonly known as Rhianna to the world and goes by her nick name badgalriri on her Instagram. She's a world sensation artist sold over 41 million albums worldwide and 150 million songs. Rhirhi is know for her unique style of music and dress code. She knows how to be a tom boy and girly /classy at the same time. Her songs are fun up beat and it incorporates different type of music genre. *Rhi was born February 20, 1988.

*She is a Barbadian singer and songwriter.*Born in Saint Michael and raised in Bridgetown.*she first entered the music industry by recording demo tapes under the direction of record producer Evan Rogers in 2003.*she's also a fashion designer, model and actress

Shut up & drive

In Rihanna's 'Shut Up And Drive' we see how Rihanna is portrayed as a sex symbol with the mise en scene. The music video is set in a garage , we then see cars and girls in short skirts/shorts. This instantly suggests that this music video is aimed at men and wants to attract men as stereotypically cars and women are two things that men love. The use of camera angles also show the way Rihanna is being sexually exploited in this music video. We see many low angles of Rihanna bending over in a short skirt, and we also see many close ups of her breasts and bum including her legs in the frame of the shots. The eye connection that Rihanna makes with the men in the music video suggests the sexual tension of the whole music video. Laura Mulvey describes the camera as the male gaze, her

saying this is saying women are viewed as sex object. In the Rihanna shut and drive video, she is portrayed as a sex object, for example the clothing Rihanna wears throughout the video are all revelling and short which makes males lust for her. The zoom ins on her bottom which makes men lust for her showing of her body selling herself to the audience. The concept of gaze is one that deals with how the audience view the people presented.

ED SHEERAN

Ed Sheeran

*Edward Christopher "Ed" Sheeran is an English singer songwriter and musician. • Born on 17 February 1991• Born Hebden Bridge in Yorkshire and raised in Framingham,

Suffolk. • He dropped out of school at 16and moved to London the

following year in 2008 in order to pursue his music career.

Ed Sheeran is a very accomplished man who has won a pretty good amount of awards. At the 2012 BRIT Awards he won two awards for Best British Male and Best Breakthrough. His debut album went number one in the UK Albums chart and sold over 100,000 copies in the first week. His most known singles are "The A Team" and "Lego House". His single "The A Team" was released as his debut track and hit number three in the UK Singles chart. Ed Sheeran has won 44 awards so far in his career and has been nominated 104 times.

DANIEL POWTER

Bad-Day*Born on the 25th February 1971*His a Canadian recording artist, songwriter, and pianist. *He is best known for his self-penned hit song "Bad Day" (2005), which spent five weeks atop the Billboard Hot 100.

Daniel Powter is know for his hit single Bad day in the year 2005. he also have released other songs but they didn’t have the same success as his pervious one did. He was nominated for couple awards and Juno award for breaking artist which he won.

Daniel Powter - Bad Day

Bad day by Daniel Powter was released in 2009. The narrative of this story is two people of the opposite sex having a bad day. They seem not to know each other, they have similar schedules to their daily lives.The music video started with a split screen at a high angle showing us both a woman and a man laying in their beds symmetric to each other. This could be to indicate that their lives are similar to each other and are about to experience the same day. Similarly we notice that there is a split screen on their alarm clocks both suggesting how each of them have somewhere to be, and considering it's morning time, they're off to work. Also when the alarm clocks are at a split screen we notice that one is black and one is white which could represent the philosophy of procrastination and motivation, as you cannot have one without the other. This can provide a connotation that the male and the female in this video both require each other as partners. Additionally, when they both reach to turn their alarm clocks off, the split screen presents them as symmetrical, indicating they are equals, which challenges the Strauss binary opposites theory. As the woman gets up, she starts to apply some make-up in order to look nice and ready for the day ahead, conforming to the feminine stereotype.At 0:53, the man is waiting for the train looking directly forward as if he were to be daydreaming, when the woman looks in his direction in the next shot suggesting she's looking for her love as well as the train. Ironically, in the background of the train station shot, behind both of them on the bench there is a poster that says "smile" even though they're in a depressed mood.