MUSICTRANCE

TECH

LIFESTYLE

ELECTRO HOUSEDEADMAU5AFROJACK

INDIE ELECTRO

RUBY SKYEYOUTUBE

VIDEOSTWITTER

ULTRA MUSIC FESTIVAL

CONTROLLER DJPIONEER

TURNT ABALISMSONORASAURUS

REX

http://danceture.com

Ad Network

MUSIC TICKETS TECH

Affiliate Sales

SOCIALBLOGSMEDIA

VIRALMarketing Strategy

Sales

1. ADVERTISER RELATIONSHIPS

2. BLOG NETWORK GROWTH

3. AFFILIATE PROGRAM INTEGRATION

Competition

ADNETWORK

CONTENTCREATORS

Team

STACIE CHANM.A. Journalism. Editor of Patch.com.EMMANUEL IGBINOSAB.S. MS&E. Java, C++ and HTML skills. Google Employee

ALEX INGRAMB.A. Economics. TMT Group, Credit Suisse

KEVIN KAISERB.A. International Relations & Economics. Web Designer. Founder of DancingAstronaut.com

TIM LIMB.S. BME & MS&E. Operations Strategy, Yahoo

MIRANDA SIMONM.A. Journalism, Salon.com

Contributors

DANCING

•25,000 unique visitors every month•30% growth every month•Experience working directly with ad networks•Very profitable

ASTRONAUT

DANCETURE EDITOR STAFF•Already assembled a sizable team of DJs and bloggers to produce content•Willing to work without salary until adequate resources available

Monthly Unique Visitor Projections

0

100,000

200,000

300,000

400,000

500,000

600,000

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

Ad Network (left axis) Danceture.com (right axis)2010 20122011

The Hype Machine

MOG Music

Network

2010 2011 2012

Revenue 121,312 935,761 4,350,194Expenses 130,787 865,167 1,330,167EBITDA -9,475 70,594 3,020,028Operating Income Margin -8% 8% 69%

Cumulative EBITDA -9,475 61,119 3,081,147

Income Statement

*Dollars

0200400600800

100012001400160018002000

10Q3 10Q4 11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q4

Revenues Expenses

Revenues and Expenses

*In thousands of dollars

Launch of ad network

Future

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PREMIUMCONTENT