Music piracy new

download Music piracy new

of 15

Embed Size (px)



Transcript of Music piracy new

  • 5 terms 5 minutes

    Level 3: Define each term

    Level 4: Define each term giving and example of eachConglomerateSynergyCross media promotionOligopolyHorizontal Integration

  • Digital distribution and exchange-free access to music and piracy

    Consider the wider debate and issues that surround music piracy

    Understand the impact on Sony and how they have tried to counteract it

    Understand the different types of piracy and the impact on the industry and audiencesPiracy- Why Pay When Its Free?Learning Aims for this week:

  • Digital Distribution and ExchangeThe exam question will be focused on one or moreof the following areas: ProductionMarketing and PromotionDistributionExchangeConsumptionthe making of the musicadvertising and promoting the artist/single/album Getting the product to the audience-sales/download/streamingSharing the music from one person/company to a otherHow the audience then accesses/listens to the music

  • ProductionMarketing and PromotionDistributionExchangeConsumptionDefine:










  • Piracy- Why Pay When Its Free?P2PPre-Release PiracyThe illegal downloading and sharing of music that infringes copyright.The IFPI Digital Music Report 2010 suggested that for every track downloaded legally there are another 20 that are illegalWHAT is piracy?P2P file sharing accounts for the largest amount of piracy globally.There are hundreds of websites that allow consumers to download music illegally.P2P files has had a massive impact on the music industry and has meant that a shift from ownership to access has emerged.

    This is the most damaging type of piracy where tracks are leaked weeks before official release.A new track makes the premium of its revenue at this time so protection is crucial (half of album sales are in the first few weeksIn 2009 Leona Lewis Echo album was hacked at her record company (Sony BMG) and pre- released.Police and industry investigators found and prosecuted the sources

  • The Piracy Debate ChallengeGroup One: Defending PiracyConsider audiencesInstitutions- Majors and Independents

    Level 4 answer will have debate and evidence!!!!ForAgainstGroup Two:

    Anti-PiracyConsider audiencesInstitutions and audiencesYour litigation team have 20minsTo organise your case:Using the materials you have been givenCome up with a list of key points thatSupport your argumentEach argument MUST be supported by evidence or it will admissible in court

  • The Piracy Debate Challenge Pros of digital musicCons of digital music

  • Sonys way to combat piracy360 degree dealsNew contracts that artists sign to that mean that the record label take a cut of all music related profits including live shows and agree to promote other Sony products- becoming part of the Sony Brand.

    Thomas Hessee Sony ChairmanThe music industry is turning into a true music entertainment business. We are breaking away from the single product format to a vast range of different and complementary products all centred around the release of an artist.

  • Sonys way to combat piracySupporting the music matters campaign

    Supporting the legal distribution of music with music matters and Pro MusicShift from ownership to access

    Industry=moneyAudiences= free access to wide range of music

    Streaming services which are legal and ad based such as:SpotifyWe7DeezerLast FM

  • Sonys way to combat piracySubscription Services

  • What significance does the continuing development of digital media technology have for audiences and institutions?

    One significant impact digital technology has had on Major record labels is the damaging effect of pre-release piracy.

    One example is Sony BMG artist Leona Lewis was recently a victim of this when her album Echo was hacked from the recording studio and posted online.

    The continuing development of digital technology can therefore have both positive and negative impacts on major record labels.

    Level 3: Write 4 PEEs answering this question using the piracy debate as key evidence

    Level 4: Write a response to this question using key terminology and evidence from todays lesson

  • What significance does the continuing development of digital media technology have for audiences and institutions?Write a full answer to the question giving evidence from:

    Sony and the major labelsYour independent record label AudiencesTHIS WILL BE GRADED TO EXAM CRITERIAEAA- 20EGS- 20TERM- 10Homework-due next friday

  • What significance does the continuing development of digital media technology have for audiences and institutions?


    Much easier to distribute-Synergy with large companies such as Apple- Direct and viral marketing techniques more effective and less costly.Cross media marketing- horizontally integrate with Film and gaming divisionsLinks to hardware with the use of MP3 formatsIs positive for independent labels as it has allowed them to grow and develop;Much easier to distribute through digital means- eg website/online shop

    Much easier to promote artists through synergy with web 2.0 sites such as Myspace and Facebook

    The worst effected by piracy as they do not have the money of major artists/labels

  • What significance does the continuing development of digital media technology have for audiences and institutions?


    allows for much easier consumption and access to music-development of MP3 format-

    convergence-portability-access through mobile and gaming formats.

    Allowed for free access to music through streaming sites such as We7 and Spotify.

    Allowed for proliferation of music and wider choice (millions of MP3s available to download-variety and diversity of genres)

    can have a more direct contact with artists- twitter/fan pages etc/online concerts

    Allowed audiences more power rather than as just consumers due to digital production they can now become producers

  • HomeworkWrite an answer to this question discussing your independent record label:

    How has digital technology been poistive and negative????