Music meets Social Media
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Transcript of Music meets Social Media
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Music meets
Social Media
Tips & Tricks for the indipendent musican
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Social Media is talking with fans!
What kind of communication do you have?
Artist to fanBand/artists talk to the fans
Fan to artistFans wanna talk to the band/artists
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What does it mean?
Your community:
40% listen30% react
30% act (with own content)
Define your goals - create a strategy
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Basics: Use your content!
That could be... ..about the bandBand-information/ information about the artists - Dates of concerts, pictures/videos - Shop/merchandising activities - Views on “band-life”
...about the musicDemosongs / live-recording - Video stream ...about the peopleActivities of the artists in social web - Status updates: What is the band doing? Where are they now? - Tour-diary, rehaersal-diary - Expert knowledge: Do the artists have any special interests? Are they experts in one topic?
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Basics: Use your content!
That could be... ...from/to the fansVideos / pictures - Remixes - Community-rvents: competitions (fans can win tickets, autogramms,...) / events / polls / Fans are talking about the artists ...from “the others”Reviews - Background information about program - Media-documentation (interviews with newspaper, radio, general coverage)
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The right tool for your content
The "Starters" ● Facebook● Twitter● MySpace● Flickr● YouTube● Vimeo YOU
Remember: Don’t overflow one or more plattforms. It doesn’t matter to have content for every plattform every day!
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The right tool for your content
Facebookpresentation of the band, connection to twitter, youtube (via Facebook Apps)
→ How to use: Main-Contact and interaction with the fans
TwitterDo not use it as a main communication plattform - better to use as information plattform
→ How to use: generel activities, live-documentation from events/concerts/....
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The right tool for your content
MySpaceMusic-presentation
→ How to use: Main-Plattform to speak with music-fans/music-journalists
YouTubeMusic-Videos, own videos
→ How to use: General video material (greetings to the fans, demos,....)
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The right tool for your content
FlickrPictures from the band, official and “on the road”
→ How to use: Take a look into the band
VimeoUse for high quality video material
→ How to use: Like a “special video channel”
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Different tools, different user
Every tool has got its own profile-page. Important is to merge all the tools at one place, f.e. at own homepage via newsroom:
More information about social media newsrooms: http://bit.ly/2bOhZP
Schedule (concerts,events)
Media Coverage and news, fan input (f.e. "fan picture / pos / video of the day")
Stay in contact
Your logo general site navigation
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Different tools, different user
The goal: Getting more traffic, connect every content, f.e.:
Video at YouTube
→ Information via Twitter about the video
→ Fan feedback via Facebook/MySpace
→ Pictures from “making off” at Flickr
→ Special thank/greetings at Vimeo
Steps
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What it means in practice
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Lets start!1. What kind of content do you have to reach your special goals? Concerts(Tour)-dates, information about city, locations BandWhat does the band do during traveling to locations? Taking fotos/video-statements during traveling, backstage before the concert, after the concert, interviews,...
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Lets start!1. What kind of content do you have to reach your special goals? New songsMaking of, statements about the song (video), maybe specials about a location where the video took place... If possiblePersonality: Birthday, personal hobbies and interests, movies/tv/books they like, special locations f.e. favorite Bar during a tour/at home...
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Lets start!
2. How to work with this content? Basic work: Ediorial calendar for overview● Organize your content● Think in "campaigns", from "big" to "small"
Tour example: A tour is one campaign plus every stop as another campaign.
Campaign 1 - Main campaignTour with several stopps
General information Half-time End Review
Campaign 2 Stopp xCity Y
Campaign 3 Stopp xCity Y
Campaign 4 Stopp xCity Y
Campaign 5 Stopp xCity Y
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Work in progress
"Campaign 1": General information Overview - Dates of tour stops are official● Info at homepage● Event at Facebook with status-update● Tweet at Twitter● First pictures and maybe videos of location, tour stops, etc.● New/old Music-Videos played on tour, presented at YouTube/Vimeo, share
with Twitter, MySpace, Facebook
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Planning example for a concert/tour
"Campaign 1": General information - Till start of travelingInformation of location● Why there?● What do you know about it (f.e. other famouse artists....)?● Share via Facebook, link to other homepages about it also via Twitter
Competition for the fans● Video-message “Why you wanna win a ticket?”● Twitter-competition “explain in 140 letters why you wanna attend the
concert”
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Planning example for a concert/tour
"Campaign 1": General information - Start/during traveling Video-Statements of the Band● What do they feel / think?● What do they expect?● Share via YouTube, Vimeo and also via Facebook and Twitter
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Planning example for a concert/tour
"Campaign 2-5": At the location Information about the location/town● History● How many people will listen● Interesting facts about the location/town● Fans as personal guides: Where can you eat the best burger?
The band● Video / pictures via YouTube/Flickr, share at Facebook and Twitter● Backstage-information: not only the artists but also staff with short
statements....
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Planning example for a concert/tour
"Campaign 1": Half-time, End, Review Facts● How many visitors?● Traveling distance● ...
Emotions● Stories● Fan input (pictures, greetings, presents,..)
"Other" content● Interviews and articles during tour (coverage)
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To know what happens
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Tips to create more contentMonitoringUse Google Alerts to be informed about, what people write about the band Creat Social Media EventsConcerts at Facebook (live stream), “Playlist-Day”: Show your favorite Playlist Talk to fansWhat do they wanna read? What are there wishes? Use “low hanging fruits”Topics around for own content creation: Anniversary, season days (f.e. Happy thanksgiving at all US-Fans,....), important events,....
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Why? ● Figer out, what kind of information your community prefere● Which content works fine, which content is not so attractive?● Which channel works fine or need some more attention?
How?Using general web-plattforms to get an overview about all social media portals: ● Hootsuite.com● ping.fm● tweetdeck.com
Keep the overview
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Statistic: See, how it worksGood statistic- and monitoring-tools for social media are with costs. You can also get a good overview by using alternativ tools:
● BandMetrics, http://bandmetrics.com/● Boomscope, http://boomscope.com/ (analytic tool for music industry)● List with more free tools: http://on.mash.to/16529
What do you have to know:● Facebook: Includes statistics● Twitter: Follower, Re-Tweets (monthly)● YouTube: Views● MySpace: Fans● Flickr: Views● Vimeo: Views
Keep the overview
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Finaly: Be creative!
A few more ideas: ● Check out campaigns of other musicians to get some freh ideas● Talk to music-blogger - creat your own “blogger community” in every
country● Pay advertising at Facebook
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Links, infos, more to know
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Useful tools
More social media tools in GermanyUse http://www.socialmediaplanner.de/ - here you can get some information
More Tools around the world ● Tunecore● Sell own music at iTunes● Tumblr, https://www.tumblr.com/ - Easy use as a Blog● Own Newspaper via http://paper.li/● Stay in Contact with your fans: VYou, http://vyou.com
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Useful tools
Networks for musicianshttp://mashable.com/2007/06/22/music-social-networks-2/
Music streamingOverview: music streaming services (German)http://www.sueddeutsche.de/digital/musikstreaming-dienste-im-vergleich-seid-geladen-millionen-1.1318193 Live Music Networkhttp://www.linked-musicians.com/default.aspx
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Useful tools
More Online Music Plattforms ● Google Music, https://music.google.com/music/unsupportedcountry
(only USA)● Facebook Music, https://www.facebook.com/?sk=music
(HowTo: http://bit.ly/o8UDr5)● Last.fm, http://www.lastfm.de/● Soundcloud, http://soundcloud.com/● Champion Sound, http://www.championsound.com/● FanBridge, http://www.fanbridge.com/● BandCamp, http://bandcamp.com/● Simfy, http://www.simfy.de/start?locale=en (Largest music portal Germany)
● Spotify, http://www.spotify.com/int/● Jango, http://www.jango.com/
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Useful tools
Share Music on Twitter via ● Tinysong, http://tinysong.com/● Twist.fm, http://www.twist.fm/● song.ly, http://song.ly● blip.fm, http://blip.fm● twt.fm, http://twt.fm● Konect.me, http://konect.me/● twittytunes, http://www.foxytunes.com/twittytunes/
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Useful tools
Facebook-Apps for music lover (Link via search) ● MixPod● Music Video Jukebox● Music Challenge● Music● Last.fm● myBand● imeem● Pandora● share song● iLike
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Input, questions?
Contact: Nicole CelikkesenPR Consultant with focus on online communication and new media
LinkedIn: http://de.linkedin.com/in/nicolebraun
Facebook: https://www.facebook.com/nicole.celikkesenTwitter: @Nicole_Ce This presentation is a free-time-project, if you have any questions or input, feel free to contact me.