Music Magazines in the UK

Classic Rock is a British successful magazine published monthly by Future Publishing. The companyhas been present since 1985, and is based in the UK. This publishing company also publishes ‘MetalHammer’ and ‘Guitar World’ magazine. Classic Rock mainly focuses on well-known bands from the1960’s up until the 1990’s, but it also includes reviews and articles on upcoming and present artists. Itis one of UK’s well selling magazines with a circulation of 71,242.The people mainly interested in Classic Rock magazine are white men between the ages of 35 and45. This is easily recognizable as the type of language used is very sophisticated. Also the tributes andthe how old the music that features in Classic Rock is, shows that the target audience is towards amore older range of men.Furthermore, it is noticeable that this magazine is popular and a successful one as the front and backcover of the magazine are made of glossy paper. Also, even though the price of the magazine is £4.99they are still selling well because of the customer loyalty and attention they get.

Mission Statement: going behind the scenes to bring you news, views, in-depth features and exclusiveinterviews with the biggest names in rock –past, present and future

The New Musical Express (NME) is a popular music magazine produced in the UK, published weekly

since March 1952 by IPC Media. It started as a music newspaper, and gradually moved toward a

magazine format during 1980s, changing from newsprint in 1998.

This magazine has undergone many changes through management and style yet it has managed to

maintain its popularity throughout the years. It is the world’s longest weekly running music

magazine with a circulation of 33,875.

The NME is focused on giving you all the news from the world of music, whether it be based on

providing you with information from some new upcoming bands, or from classic ones.

NME’s target audience is unisex, but could be seen mainly aimed at males as the genre is mainly

associated with the male gender, it’s age group ranges from teenagers (16-19) to early 30’s. The

price per issue is £2.40which makes it affordable for the low-paid or even unemployed readership.

Mission Statement: To Provide up to date and new information, reviews and listings of the

best new music/ First for music news

Metal Hammer is a monthly heavy metal music magazine published in the UKby Future Publishing, and in several other countries by different publishers.Metal Hammer is Britain's only monthly music magazine which covers bothtraditional and contemporary metal bands, hardcore, gothic rock, punk andalternative. Reporting on the burgeoning British scene as well as all the latestbands Stateside and around the world. With comprehensive news and reviewssections it provide in-depth interviews with rising stars on the scene as well asmore longstanding crowd-pleaser acts. Its popularity shows in its circulation of41,777.The target audience is the male gender mainly, who are heavily into thegenre Heavy Metal.The quite high price of £4.25 shows the quality and the readers’ loyalty.

Mission Statement: Avant Garde, Anti establishment

Mixmag is a British electronic dance and clubbing magazine, published monthly in London,England.Mixmag, the world’s biggest dance music and clubbing magazine, the market leadingpublication, the biggest and most vital online presence and the force behind events from clubtours and huge parties in Las Vegas, Amsterdam and Ibiza to word-of-mouth events in EastLondon.The magazine, which reached a circulation of up to 70,000 copies during the height of thepopularity of acid house, was later sold to EMAP Ltd. in the mid-1990s, and then bought byDevelopment Hell, the company that also owns The Word music magazine, in 2005. Todayscirculation is about 20,053.The median age of a Mixmag reader is 26 - 72% male, 28% female - and they tend to be urbanand single. They have a high disposable income what makes the price of £4.20 available.

Mission statement: From huge beach parties in Miami to seasonal tours across the UK - whereverthey are and whatever the scale Mixmag creates unforgettable club nights around the world