The target audience for ‘NME’ is primarily 16-25 year olds who have an interest in alternative or indie music.

-It is published weekly since 1952- It has a total circulation of 33,875 - It is published by IPC Inspire. - First issue was on the 7th March 1952

The magazine follows a clear ideology concept of outlining music that is live, and new trendsetters and new artists are continuously interviewed. NME focuses on what is becoming new within their genre of the music industry and they focus on their target audience by going to music concerts that the young adults generally visit.

NME is mostly focused on the indie, rock and alternative side to music and this is highlighted in the magazine on features such as interviews, reviews and live gigs and even new releases.

NME (New Musical Express) was the first British music magazine to include a singles chart and during the 1970’s it was the best selling British music magazine

NME targets a more younger audience as the layout and structure is less formal and not as established, whish is why it seems to appeal to this audience unlike the ‘Q’ magazine which would appeal to a audience which is more formal and it is a well-established and well-known music magazine which would primarily be more official.

Skyline (runs across the top of the page and calls

out to the reader)

Masthead Main Image

Pull-Quote (which is directly from the

music artist and it –anchors the image)

Lead article

Price line

Buzz word- ‘new’

Box outs

Strap line- offers more information about what is included inside the music

magazine.

The main image of the music artist is layered over

the masthead so she is given more significance.

The house colours of ‘NME’ is red and white with some black which creates a brand identity for the magazine itself and its makes it easily recognisable for customers to make repeat purchases.

It is a stereotypical layout of a music magazine and uses the conventional features one should include.

-The first issue was in October 1986-It is published by Bauer media group-The total circulation for ‘Q’ is 130,179-It is a monthly magazine and has a high revenue input.

‘Q’ is a more well-established and recognised music magazine which targets the audience that is more interested in the renowned bands and music artists that are famous and reputable rather than focusing on the musicians that are up and coming as they are not as well known and this could incur losses to the ‘Q’ readership as the readers will be more into the successful music artists and taking a risk of focusing on new music talent challenges the ideology ‘Q’ has.

The ‘Q’ magazine highlights more stern topics as well as the music and this suggests how the magazine itself is aiming to interact with the more understanding types of people who value music well and they tend to be mature.

The music magazine also appeals to people 40+ due to the history of many music legends and much of the music is from the 70’s and 80’s.

‘Q’ has a large readership and they are Britain's biggest music magazine which highlights how they have more potential to bring in more revenue and attract the attention of their wanted target audience.

The skyline is used to lure us in as readers. The use of this statement makes us want to buy the magazine and to an extent appears better and is competitive alongside its competitors.

The large logo makes it easily endorsed and recognized.

The use of using a celebrity on the music magazine front cover is another way of providing an incentive and the magazine is using celebrity endorsement to provide a good selling point and is more effective as she is a well-known artist.

The use of a box-out makes the text more eye-catching and also due to the silver background fill the font colours make the feature more effective.

The white background makes the text more important and is easily readable.

The use of a large main image of one specific artist has the effect of seeming bold and the colour praise the other features on the magazine and therefore highlights the expertise.

The use of primary colours with wide spacing is effective and therefore is eye- catching. It is quite provocative

and provides a small sex appeal which men may ‘buy into’ it.

- It was published by Emap, but was taken over by Bauer media group.-The total circulation is 100,579

The audience is male dominated and it holds at 76% and these people are generally classed as prosperous.

The target audience of this music magazine is slightly older than the previous and aims to attract the 35 year olds and above.

The magazines main musical genre is of blues, hip-hop and folk but also a main factor is rock. They do try to address all genres however the main focal point is rock.

The magazine places less attention and care on the genre of music and if it is new or old, as it just focuses on the music as that is what they are most passionate about.

The magazine is themed black and white and the gold just highlights the importance and it catches the audiences attention. The name is layered and sent to the back as the main image overlaps the masthead.

The magazine gives away a freebie like every issue and it provides this incentive to create a customer loyalty and so that there are future repeat purchases. The audience may just buy the magazine for the free CD which allows ‘MOJO’ target the audience and have this as a continuing feature as they have decided to do so.

The masthead is a plain black font against a white background which stands out and contracts well with the theme of the magazine. The ‘music magazine’ text overlapping over the masthead conveys what the magazine is about and seems like handwriting as it is in italics and shows a personal connection from the magazine to the reader. The image is centralised and is in black

and white, which gives us a insight into the past maybe and suggests it is representing the famous musicians of the past. The image hides half of the mans face and is using direct address which lures us in as the audience to find out more about this certain individual.