Music Magazine Analysis

Vibe Background and target audience Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors

and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued every-other month with double covers, with a larger online presence. The magazine's target demographic is predominantly young, urban followers of hip-hop culture.

Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, the publication had been called Volume before co-founding editor, Scott Poulson-Bryant gave it the name Vibe.

Vibe Media is a vertical content and advertising network which represents over 25 websites, several publications, direct mail, TV shows and media platforms reaching over 19 million consumers per month. As the premier destination for urban entertainment and media, Vibe Media creates solutions for advertisers looking to engage consumers via music, entertainment, culture and lifestyle 18-54

Refer to http://www.vibe.com/page/about-us http://en.wikipedia.org/wiki/Vibe_(magazine)

Masterhead-Clear and clean font type so it is easy to read for reader. The white contrasts the dark background. Although Chris’ head covers part of the masterhead it is harder too read so you cant really see what the title says for readers that have not purchased this magazine before, whereas it will appeal to the long term readers.

Main Image-Is a shot of Chris Brown he looks as if he is looking down on someone. This shows his power over the reader. The colour of his T-shirt is red which connotes danger or power over the reader. Also the gold chains represents money and authority over the reader.

Puff- this stands out to the reader because it is red and contrasts the dark background, it makes the audience want to buy it and gives the magazine credibility. Also the fact that it is the “The Mega Music Issue” shows that it is a successful magazine and that people should buy it.

Anchorage- this is used to link the text to the image and tells us more about the story. Also the fact that “Chris Brown” is in a larger font emphasises that the main story is about Chris Brown.

Coverlines- these are used to give a small snippet of what's inside and they catch the readers eye by naming all the Music artists that are inside.

The contents page is divided into 2 parts; features and fashion. It is split into 2 main sections to make it easier for the readers. This is done because the reader may only be interested in fashion or the features side of the magazine, so it makes it simpler for the readers.

The masthead for the contents page is white which contrasts the dark background, this makes it stand out and catches the readers attention.

The keywords have been put in bold here stand out to the reader and make it easier to select what they want to read.

The main image here the model is wearing sexy provocative clothing, her body language and facial expression throughout the sexy pose she is holding. Also the fact that she is wearing silver and gold reflects that the magazine and the model are upper class. She is also wearing heels which links to the fashion side of the magazine.

The background is very plain so the model stands out amongst the contents page so she is the main thing that you see.

The white ‘V’ on the background links to the models legs as they are also in the shape of a V.

Main Image-The main image takes

up the whole of the left hand page, it is a medium close up of

dizzee rascal showing his music genre and

also shows the reader what he is getting up to. The bright graffiti and sneaky pose give

the reader an impression of his

personality.

Second image-The second image of the beer and radio player informs the reader that he is

having a good time and enjoys his music

and career.

Main Headline-This dominates and over powers half of the right hand page. Thye have taken the traditional quotation 'from rags to riches'

and changed it to 'From fags to riches', which enhances the

urban Hip-Hop genre and compares the

lifestyle that Dizzee had to what he has

now.

Sub-heading-It gives the reader a

small insight about what Dizzee

will be discussing and music related gossip.

Columns-The columns are used

to split the text up so that it wraps

around the second image and gives the

page a neat and organized layout for

the readers.