Music magazinesBlender magazine

Blender magazine• Blender was an American music magazine that

billed itself as “the ultimate guide to music and more”.

• This magazine was also known for sometimes steamy pictorials of celebrities.

• It complied lists of albums, artist, and songs including both “best of” lists and “worst of” lists.

• In each issue there was a review of an artist’s entire discography, with each album being analyzed.

• Blender was published by Dennis Publishing. • The magazine began in 1994 as the first digital CD-ROM

magazine by Jason Pearson, David Cherry and Regina Joseph, acquired by Felix Dennis/Dennis Publishing.

• UK published 15 digital CD issues, and launched on the web in 1997.

• The magazine started publishing a print edition again in 1999 in its most recent form.

• Blender CD-ROMS showcased the earliest digital editorial formats.

• The first digital advertises included Calvin Klein, Apple Computer, Stephen Colbert, Toyota and Nike.

Blender

• The editor chief was called Joe Levy

• Its categories were music

• Their frequency was 10 times per year

• First issue was in 1994

• Final issue was on April 2009

• The magazine was based in the United States, New York

• The company was Alpha Media group

Indian edition- Blenders

Indian edition- Blenders

Indian edition

• The Indian edition of Blender was the title’s first venture outside of the United States.

• This magazine showcased a combination of popular international and local indigenous music, as well as lifestyle trends.

• The Indian edition was in May 2008 when it featured Mariah Carey on the cover.

• This magazine was targeted at men age 18-34, who are single, college educated, urban and upwardly mobile.

• Blender released ‘Summer Chillout’, its first music compilation CD, free with the July 2008 edition of the magazine. The CD was made in association with Foster and DadA Music and it contained nine songs and an extra hidden track.

Blender’s Front PageMast head- The name of the magazine ‘Blender’ may suggest the magazine covers a range of music. This is probably due to Mariah Carey advertising on the front page.

Cover star- Well known artist is used , this related to the genre of the magazine and catching the eye of the audience.This magazine used Mariah Carey, a popular, successful singer who sings RnB and pop music. This instantly shows that this magazine is not just about one type of music, it shows that there is a range of music that are covered. The main focus is on Mariah Carey, + and obviously Mariah Carey fans. The target audience of this magazine is men and women who like pop and RnB music. This may be targeted at men as her outfit is quite revealing this may indicate that this magazine is designed for men aged 18. Overall the magazine is targeted from 18+

Not only does this magazine cover music it covers articles and stories about the celebrities themselves.

The colour scheme goes perfect with the picture. Blue and Yellow are used a lot this makes the magazine stand out as the picture of Mariah is not that colourful.

Blender’s Content page

This contents page is image dominated as it has only one column of text on the right hand side. By leaving a lot of background space, this represents sophistication and glamour in the magazine.

The same font is used throughout the whole content page. The font style makes the magazine seem modern and appeal to the target audience of teens and young adults. The reason why they might of not provided lots of information because it will appeal to the audience as it is straight to the point and do not have to read loads of information.

The picture on the content page is of Katy Perry, this indicates that she might be the main feature in this magazine. The editors have cleverly made it out as if Katy looks small as she holds a giant mushroom in her hand. This instantly indicates that this magazine will suit the target audience as they might believe that the magazine is going to be creative and fun with their photography and imagery.

The colour scheme of this contents page is blue, black and white, the background is very plain and white however this gives a sense of innocence which is related with the pop star featured. They have added red to Katy’s skirt to make the page look more alive and interesting, they matched the colour of her skate to the mushroom, this is done so all the attention is on her and the mushroom. It makes the audience believe that this magazine is going to be interesting and fun.

The word contents is spread across the page in large black writing to state the age and its purpose in the magazine