Main purposes of a music video

Main purposes of a music videoTo reach fans.Creates a visual representation of the artist (music becomes a visual medium).Creates an identity for the artistBroaden platforms for music.To help create meaning for the song.To increase revenue for the record label.Platform for self-promoted artists.Opportunities for Synergy.

To promote the artist/sell the song.

The use of a music video is to promote the artist in the video and to help sell the song through making a video that would appeal to the target audience.

To reach fans.

The use of a music video is to reach fans and to help sell the song for that video to the target audience.

Creates a visual representation of the artist (music becomes a visual medium).

In a music video by having a visual representation of the artists it engages the target audience to watch and listen to the song and also helps to sell the song.

Creates an identity for the artist

Making a music video creates the artists identity and how he wants to come across as to his target audience through the video

Broaden platforms for music.

This helps the artist in creating new music that will entice his target audience to liking more of there music

To help create meaning for the song.

By having a meaning to the music video your creating, it helps the audience to relate to the song.

To increase revenue for the record label.

Making a music video for the artists target audience could help to increase revenue for the record label as the artist's fans can will like the music video and will end up buying the song.

Platform for self-promoted artists.

Making a music video is a platform for self-promotion which means that the music video is helping to promote the artist in the video.

Opportunities for Synergy.

Two or more media products come together to promote each other. In a music video the artist would have a product like Dr Dre beats in the video which is advertising the product aswell as the song.

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