FMCS2100 Mercedes Bullock

3112528Semester 1 2012

Music Assessment two

Melody In the Garden Music and Arts Festival

Newcastle offers an array of music venues for an array of genres from The Croatian Club, The Lass O’gowrie, The Great Northern, to The CambridgeHotel, Panthers, Newcastle Leagues, Hamilton Station Hotel and The Pharmacy. Each venue ranging from free to very expensive. However, there are always local artists entertaining

and touring bands, whether they are big or small making a visit to the beloved Newcastle

City.Some would argue that the music scene in Newcastle is dead. But niche events bring out the local supporters in all their glory. Melody In The Garden is a festival for the indie rock, surfpunk, post punk listeners. Providing an encouraging event for this niche and supporting local artists of Newcastle and Sydney. As

well as supporting small business in Newcastle that encourage and support

alternative music and art and lifestyle in Newcastle.

Melody In The GardenMusic and Arts

Festival

CabinsMother and SonChicks Who Love GunsDoc Holiday Takes The ShotgunYoung PrettiesThe OwlsThe NugsVulture CultureSweet TeethHells

Saturday 13th of October 2012, The Lass O’Gowrie Hotel. 18+

PurposeMelody In The Garden Music and Arts Festival

2012 aims to support the local Novocastrian

alternative music and the art scene by providing the opportunity for bands to play together who have

similar sound and attitudes. And for small independent

music, art and clothing business to promote their

creations and passions, who in turn also support local

alternative lifestyles.

Melody In The Garden Festival aims to encourage

the lovers of the particular

genreand subculture and provide

an event that suits their niche

and taste within the one area.

Purpose

PurposeMelody In The Garden Festival is a small indie

rock ,surf punk, post punk festival consisting of local

Newcastle and Sydney bands. The music genre of

the bands at Melody In the Garden Festival

is based around the indie rock, post punk and surf

punk genre which provides an opportunity for the

bands to play together as a community and encourages

the fans to feel welcome and be confident that it’s a music festival for

their taste.

Purpose

Melody In the Garden Festival 2012 consists of six local Newcastle bands and four Sydney bands. Despite the festival being a festival for Newcastle artists,

the Sydney bands provide an opportunity for Newcastle artists to gain further

fans, support, contacts and provide further opportunity for the bands to promote

theirmusic and gain future gigs within the community of indie rock, surf punk and post punk. It’s also an opportunity for the Sydney bands to enhance their fan

base and continue to support niche music and Australian artists.The four Sydney bands obtain a following of post punk, surf punk, indie rock,

alternative fans throughout Sydney, Brisbane and Melbourne.

Event Details

When: Saturday 13th of October 2012Where: The Lass O’gowrie (Over 18s event)

Time: Doors Open 2pmArtist Times: Each artist will have a rough 30-40minute set with a 30minute break between

each set.Local business markets: Odditorium Vintage,

Antique Sounds and Whites RecordsCost: Free

Event Details

Melody In the Garden Festival will be a free festival. This is due to The Lass O’Gowrie being a

local music venue that gains their profits through the service of alcohol. A cover charge

may apply if the festival is repeated and their is a higher demand from bands. However, Sydney

bands will still be compensated for their efforts.

Event DetailsMelody In The Garden Festival will be held

on Saturdaythe 13TH of October at The Lass O’Gowrie

Hotel inWickham. Where there will be two stages

set up,one in doors and one outdoors. The stalls

will be setup throughout the outdoor area of the beer

gardenwhere flowers and vines will be displayedthroughout the beer garden and within the

pub.The festival will begin at 2pm where each

band willhave a 30-40minute set with 30 minutes to

set uppack up.

Melody In The Garden will be held during October because it’s during Spring which is incongruent with the name and the warmer weather will encourage the punters and fans to

attend the the festival during the day and support the local Newcastle arts, music and clothingstores. Melody In The Garden will be held at The Lass O’Gowrie Hotel because the hotel is

known for their support in local bands and art In Newcastle. The Lass is also known for its indie, alternative punters and music vibe. The Lass also has an excellent layout for out door

music and markets.

Event Details

The MarketsOdditorium Vintage is a Vintage Store, Gallery, Live

Music and Exhibition space. The store entails art and culture and supports the local alternative

scene through promotions and live gigs.Antique Sounds Newcastle is music store that has

been run through the family business since 1925Whites Records is a newly opened record store

based in NewcastleThese small Newcastle business all support local

alternative music and and culture within the Newcastle Community

The Line Up

• Cabins (Sydney)• Mother and Son (Sydney)• Chicks Who Love Guns (Sydney)• Doc Holiday Takes The Shotgun (Sydney)• Young Pretties• The Owls• The Nugs• Vulture Culture• Sweet Teeth• Hells

In the final moments..Overall, Melody In The Garden Music and Arts Festival is putting some of the local indie rock, surf punk, post punk artists and the local music and arts supporters of Newcastle and Sydney into one venue, on the same day at the same

time. Bringing the artists together as one community and niche culture for the fans to

enjoy and the artists to come together as one.

* Support local artists*

References• Peterson, Richard A and Andy Bennett (2004)

Introducing Music Scenes In Music scenes: local, translocal and virtual Vanderbilt University Press, Nashville, Tenn: 1-15.

• David J. Hargreaves, Dorothy Miell and Raymond A.R. Macdonald (2002) What are Musical Identities and Why are they Important? Musical Identities Oxford University Press

• Flew, Terry (2008) Music, cities, and cultural and creative industries policy. In: Bloustien, Gerry and Peters, Margaret and Luckman, Susan, (eds.) Sonic synergies : music, technology, community, identity. Ashgate Popular and Folk Music Series . Ashgate Publishing, Aldershot, England ; Burlington, VT, pp. 7-16.