MUSIC ANCILLARY

SARA BAREILLESThe picture to the left is the album cover for her latest album. The picture creates synergy with the album name s she is dressed like a waitress and is posing in a café, so this could be a selling technique as a lot of bright colours are used to engage the audience. The image in the bottom left is a screen grab from her official website and as you can see from the background she is again wearing her waitress outfit to again create synergy with her album. Her website has a colour scheme of white, red and yellow which could be her house style as even though on her album cover she is wearing a blue outfit, the table and flowers behind her bring out the other three colours. Finally the image at the bottom right is a poster that promotes not only Sara Bareilles but the cross media convergence of how her album was written for the musical ‘Waitress’ which promotes the musical and the artist herself.

ED SHEERANAs you can see to the left is Ed Sheeran’s latest album ‘Multiply’. This is a lot different to other album covers as it used no text but just a sign which is very symbolic as people know what that is, as an ‘X’ or multiply’ and they also know it is his album. In the bottom left is a screen grab of Ed Sheeran’s webpage, and as you can see it consists of the colours black and white, however it includes a picture of his latest album and could be used to promote it. It also used a bit of green text to go with the house style of the album. I can see that there ids a social media link on the page which will relate to a teenage audience. Finally to the right is a poster that promotes his tour dates, however it keeps the idea of using his ‘X’ with a green background to create synergy with the album, but it is changed to have him on the front to show that it is his tour.

OLLY MURSTo the left is a picture of Olly Murs’s latest album. He has gone with a vintage colour scheme, but has also used bright colours to help his name stand out to the customer as I feel that this is the stand out feature of this album cover. At the bottom is a screen grab from his official website, as you can see it is slightly different as he uses a lot of colour to advertise his tour. He likes to wear casual clothing in his pictures which could be a representation of him, however as you can see to the right he goes back to the black and white vintage look to create synergy with the album as the text is also the same colour. Also he dresses in smart clothing which is different to the other images of him and this suggests that he is quite stylish and has a wide variety of fashion sense.

ELLA HENDERSONThe image to the left is the front cover of her album. As you can see her face is the stand out feature as they want to bring out her good looks and use it as a USP. They use quite a plain and natural colour, some might say golden brown look, to give her face quite a tan and to make sure that her name stands out as a white font is used which is also quite natural. The image at the bottom of the page is a screen grab from her webpage where you can see her album is advertised and the house style is the same to create synergy. For the poster to the right the same image from the webpage is used to again create synergy to advertise her tour dates. The font has stayed the same as this is some sort of logo/star name for her.