A project to "wake up" Italian museums online

MW2014: Museums and the Web 2014

@svegliamuseo @thePorden francescadegottardo@gmail.com

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2Efficient project = skilfull team + noble mission

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Has an idea Loves museums

Loves social media

Loves good stories Loves mobile

Why?

301,340 km²  #4,588 museums 

Very few of them have understood the power of online communication

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There are even some outstanding absentees

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Really noticeably absentees

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That’s why we came up with a plan

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1. Ask museums abroad for advice, matching them with volunteering Italian institutions

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• Mart – Museum of Modern Art of Rovereto#

• Muse – Science Museum of Trento#

• Leonardo da Vinci – Science Museum of Milan#

• Triennale – Design Museum of Milan#

• Museo di Storia Naturale – Science Museum of Florence

2. Interview ‘best online’ museums in Italy

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We created a Facebook group where museums can #• get informed#• ask#• talk#• discuss##And that is made of:#• communication professionals#• museums professionals#• people keen on museums

3. Build a community

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We opened a Twitter account from where we #• broadcast news#• connect museums #• highlight initiatives

4. Spread the voice

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What happened?

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New museum accounts are springing up like mushrooms

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Italian museums can now use their hashtags

September 2013#= 15 Italian museums

February 2014#= 34 Italian museums

March 2014#= 104 Italian museums

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And they totally rocked it!

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And they totally rocked it!

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Even art began to tweet!

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People working in museums are “waking up” and making #svegliamuseo their hashtag

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We’re helping a lot of small and mid-size museums to reach the early adopters

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Where are we headed?

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We’ve been growing bigger, and our mission with us

#svegliamuseo wants to be a convener for exchanges and conversations about digital communication in the cultural sector. ##We aim to increase awareness on resources available and encourage  collaboration across museum communities to collaboratively create guidelines for the development of sustainable and integrated digital strategies.

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We will try to make Italian museums of all sizes understand the importance of a well-planned strategy

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Sure enough, we will keep doing our best to help our museums!

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Thank you!