BACK TO THE FUTURE 5 insights from 10 years of interactive museum projects

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1. IT IS NOT ABOUT IT nor anything technical

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NOR ABOUT A CMS nor about choosing one

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IT IS ABOUT THIS inspiring, learning, entertaining

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AND ABOUT THIS we are all touched

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2. BE YOUR MUSEUM look how litlle information there is

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SO GET RID OF TEXT or hide it somewhere

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UNLESS it is about Barbara Kruger

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3. BE A VIRTUAL MUSEUM but not like this one

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TELL STORIES great stories

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INSPIRE by sharing and caring

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TRULY CONNECT so listen!

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PRE VISIT AND POST VISIT are myths

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4. BORROW IDEAS he sure did!

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WHEN IT FITS your story, your strategy

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WHEN IT'S FREE there is such thing as a free lunch!

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5. DO PROMOTION lots of promotion

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NOT JUST ON TWITTER

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UNLESS …

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REACH OUT AND TOUCH paul@fabrique.nl @paulvanfabrique www.fabrique.nl

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