Museum Marketing

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Kevin Toney, the Marketing Coach www.MarketingCoachin g.ca 10 Tips To Improve Your Marketing And Attract More Visitors Presenter

Transcript of Museum Marketing

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

10 Tips To Improve Your Marketing And

Attract More Visitors Presenter

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

1. Do A Marketing Check Up/Evaluation

What tools do you have in your marketing Tool Box?

When was the last time you stepped outside the norms of your museum culture?

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

2. Set Objectives/Goals Start with your end goal in mind

Increase visitors, Awareness, increase revenue through temporary

exhibitions

Lay out your STRATEGY

Implement your TACTICS

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

3. Why Should People Visit Your Museum?

What do you want your museum to me most known for?

What makes you stand-out?

Are the benefits/reason for visiting clearly/boldly stated in all your marketing materials?

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

4. Develop a Profileof Your Visitors

How well do you know your audience?

Who are your target markets

Local, provincial, national, international, gender, age, socio economic factors

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

5. Build An E-mail Database

Do you have a strategy to capture thee-mail addresses of your visitors?

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

6. Online Marketing WEBSITE: Does it have a strategy to capture

e-mail addresses of your visitors?

Are you doing link exchanges to linkwith other organizations, community groups businesses?

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

6. Online Marketing Is your website Interactive with video and

audio, opportunity for feedback from visitors

Are you doing link exchanges to linkwith other websites such as tourist boards, community attractions, community groups?

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

6. Online Marketing E-MAIL NEWSLETTERS: monthly to your

e-mail list

Use commercial e-mail marketing software (Benchmarkemail, Constant Contact, Aweber

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

7. Social Media Facebook Fan Pages, YouTube, Pinterest,

twitter

Focus on 1-4social media sites

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

8. Form Alliances Ads in company newsletters, banner ads at

company websites, “ride alongs”,Joint advertising

Distribute your brochures/leaflets, Postcards to other offices - i.e. Dental offices

Museum Passport like/coupon book that includes all the museums - window displays with Posters

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

9. Press Releases/PR Do you have an email database of all media

outlets?

- News editors, column writers, editors, journalists, photographers and cameramen working for the local media

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

10. Must Have A Marketing Plan

Include a marketing calendar- To do list of all your marketing

activities

Integrate all your marketing

TACTICS into STRATEGIC PLAN

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

Thank You!

www.MarketingCoaching.ca

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